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Out now! Mobile app trends spotlight edition: Turkey
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Prashansa Shrestha, Content Writer, Adjust, May 29, 2024.
Turkey's mobile app market is growing rapidly, characterized by a significant rise in downloads, heightened consumer spending, and higher user engagement. This acceleration is driven by the country’s enhanced mobile infrastructure and a surge in smartphone adoption, establishing Turkey as an emerging powerhouse in the global mobile market and presenting abundant opportunities for developers and advertisers to expand their reach.
In the second issue of our Mobile app trends spotlight series, we explore the evolving app usage patterns in Turkey. Tailored for marketers seeking quick, actionable insights, this series reveals key benchmarks and highlights the latest trends. It offers fresh strategic data to boost your performance and achieve greater success in Turkey’s dynamic mobile market.
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A sneak peek at the top trends in Turkey’s app market
- In 2022, 2023, and Q1 2024, gaming session lengths in Turkey consistently exceeded both global and MENAT averages.
- Finance apps in Turkey boasted a day 1 retention rate of 22%, surpassing the MENAT average by five percentage points.
- In Q1 2024, shopping app installs in Turkey soared by 36% year-over-year (YoY), and sessions rose by 25% YoY.
For a full data breakdown, download and check out the Turkey edition of Mobile app trends spotlight.
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