Download now! Mobile app trends spotlight edition: Vietnam 2025

Vietnam’s mobile app economy is accelerating rapidly, earning a top spot in global downloads and user engagement. With soaring mobile coverage, high smartphone adoption and a tech-forward population, it’s a prime market for developers and marketers looking to scale strategically.

We’re excited to introduce our latest Mobile app trends spotlight edition: Vietnam 2025. Designed to provide quick, actionable insights, it uncovers key benchmarks and trends across gaming, finance, and entertainment—giving you the data you need to fuel smarter growth and excel in Vietnam’s evolving mobile market.

• ATT opt-in rates for gaming apps climbed to 49% year-over-year (YoY) in Q1 2025.
• Gaming app installs in Vietnam rose 3% YoY in 2024, with major peaks during the summer months.
• Finance app sessions surged 84% YoY in Q1 2025.
• Video streaming session lengths increased from 15.25 minutes in 2024 to 20.19 minutes in Q1 2025.

Want the full data story? Download the Mobile app trends spotlight edition: Vietnam 2025 and get the analysis you need to lead in Vietnam’s dynamic mobile market.