What is an App Clip?
What is an App Clip?
A recently released iPhone feature, an App Clip displays a small section of your app when this particular section is relevant to a user—even if the user hasn’t yet installed the full version of your app. App Clips allow users to quickly complete tasks, such as ordering food, renting bikes, or configuring new appliances.
What if an App Clip user already has your app installed?
In this case, the user will not see an App Clip—they’ll be brought directly to the relevant place within your app. You’ll have configured this flow to mirror the same user journey, allowing these users to experience the same functionality as App Clip users.
Because App Clips can be used for many different purposes, they can send user notifications for up to eight hours after they’ve been launched—or even longer with user permission.
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You can set up App Clips to be accessible from a number of places, depending on how your clip will be used:
- NFC tags and QR codes: Put physical NFC tags or QR codes in relevant places to allow iPhones to launch App Clips when tapped or scanned.
- Generic links: Create reusable App Clip URLs that can be shared widely and easily, via messaging apps, websites, and more.
- Apple Maps: If your App Clip is connected to a location, add it to Apple Maps so that users can discover it and access it from there.
What are the benefits of App Clips?
From a user perspective, the ability to access the relevant part of your app at exactly the right time introduces efficiency and reflects positively on your brand. Consider App Clips a snapshot of your app and business that demonstrates value.
What’s more, when the user has finished completing their task through the App Clip, they are offered the option to download your full app from the iOS App Store—a call to action (CTA) that is powerful for boosting user acquisition among an engaged user base. You can configure your App Clips in such a way that any information already entered by the user can be transferred to the full version of your app.
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Request your Adjust demo to learn how to maximize your marketing insights by fully understanding your app’s user acquisition rates—including users discovering and installing your app through an App Clip.
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