The Adjust
Mobile Measurement Glossary

Welcome to Adjust's Mobile Marketing Glossary, where you'll find everything you need to know for a successful mobile ad campaign, and beyond. New to Mobile Marketing, or trying to broaden your industry knowledge? We've defined everything from User Acquisition to Deep Linking to help you build your knowledge – get ready to learn and dive in!

Application

Definition

What is an Application?

An application (more commonly known as an app) is a piece of software that bundles together certain features in a way that is accessible to a user.

There are millions of apps on both the App Store and on Android app stores, offering services ranging over entertainment, games, travel advice, banking on-the-go, hotel booking and more to the billions of smartphone owners across the world.


Why Are Applications Important?

Apps are the foundation of the mobile economy. Since the arrival of the iPhone in 2007 and the App Store in 2008, apps have become the principal way that users have tapped into the smartphone revolution.

Applications have helped create a number of multi-billion dollar industries. Mobile games now generate over $30bn in revenue per year according to market analysis, and they have helped power companies like Facebook to multi-billion dollar revenues each quarter.

This has had an obvious knock on effect for advertisers. The rise of applications has made it increasingly important for companies to use mobile as an advertising channel. Whether companies generate business through apps or by encouraging interactions with their products by advertising on mobile devices, applications have made mobile advertising a valuable business.


Applications and Adjust

The rise in sophistication and competition has meant that it’s important for both businesses and marketers to understand the performance of their apps. In a highly competitive space in which marketing costs quickly rise, and where there are potentially thousands of competitors, getting accurate intelligence about how an app performs can make a difference.

Adjust provides the perfect tools to do so. We provide attribution services to help businesses track the impact of their advertising, as well as enable analysis through superior app analytics that helps businesses segment and understand user behavior. Our store stats also assess user feedback, among a huge list of ever-growing features.

Adjust offers these tools across platforms. This means that developers releasing apps across the multitude of stores across the world can analyze how their apps are performing.

Related Resources

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