The Adjust
Mobile Measurement Glossary

Welcome to Adjust's Mobile Marketing Glossary, where you'll find everything you need to know for a successful mobile ad campaign, and beyond. New to Mobile Marketing, or trying to broaden your industry knowledge? We've defined everything from User Acquisition to Deep Linking to help you build your knowledge – get ready to learn and dive in!

U

Related Terms

User Acquisition

Definition

What is User Acquisition?

User acquisition (often shortened to UA) is the act of gaining new users, whether it be on an app, platform, or another service. It’s a marketing term for a strategy designed around capturing an audience and convincing them to use your offering, usually achieved by advertising campaigns among many other tactics.


Why is User Acquisition Important?

Without a user acquisition strategy, it can be tough for businesses to find and convert new users. It’s a data-heavy science that looks for trends and patterns that work, and without one you just guess at what’s effective.

With competition increasing, finding the means to boost app discovery while convincing the users who find you to both install your app and make purchases can become an exercise in optimization as well as an essential component of success.


User Acquisition and Adjust

From implementing your campaigns to users registering, purchasing, and playing to win, Adjust is there through the whole process, helping you optimize user acquisition. Our trackers stay true to the user they’re attributed to, giving you an insight into the lifetime of a user on your app. You can use all our data to find out what keeps your user’s attention, and what parts of your app increase churn.

Our KPI features can reveal where your highest lifetime value users come from, and which campaigns produce the best results, laid out with excellent clarity within our dashboard.

With inbuilt retargeting, you can add incentives to improve retention and progression in the areas you see churn, and even optimize channels between our partners to drive users to your application.

Want to learn more about how Adjust boosts user acquisition? Check this page out for all the info.

Related Resources

Join thousands of mobile marketers

Get weekly updates on the best in mobile, straight into your inbox

By submitting this form, I confirm that I agree to the collection and processing of personal data by Adjust, as further described in the Privacy Policy.

Great - you're now subscribed!