The Adjust Mobile Measurement Glossary
Welcome to Adjust's Mobile Marketing Glossary, where you'll find everything you need to know for a successful mobile ad campaign, and beyond. New to Mobile Marketing, or trying to broaden your industry knowledge? We've defined everything from User Acquisition to Deep Linking to help you build your knowledge – get ready to learn and dive in!
CTIT | Click to Install Time
What is CTIT?
CTIT is an abbreviation of Click to Install Time, which is the measurement of time from the moment a user clicks on an ad to the when the relevant app has been opened for the first time.
It’s important to note that when discussing mobile analytics, “install” usually refers to the first time an app is opened. This is because measurement SDKs can’t measure installs sooner than this point. The SDK code can’t run until the app is opened for the first time, so this will be the moment an install is registered.