What is click to install time (CTIT)?

Glossary What is click to install time (CTIT)?

The definition of CTIT

CTIT is an abbreviation of click to install time, which is the measurement of time from the moment a user clicks on an ad to when the relevant app has been opened for the first time.

It’s important to note that when discussing mobile analytics, “install” usually refers to the first time an app is opened. This is because measurement SDKs can’t measure installs sooner than this point. The SDK code can’t run until the app is opened for the first time, so this will be the moment an install is registered.

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