The Adjust Mobile Measurement Glossary



What is a Partner?

Partners (or media partners) are entities who own different kinds of advertisement space. They sell such space (known as inventory) that they own to advertisers for a limited time. In mobile marketing terms, partners own in-app (and web) traffic and are integrated into apps on which they sell advertising. By integrating onto more apps, partners expand the reach of their advertising capabilities.

What is a Special Partner?

A Special Partner is much the same as a partner but differ in their relationship to most within Adjust’s dashboard. Adjust provides integrations for a handful of partners, offering extended integration in the form of modules, which can be found in the dash. These modules allow you to receive extended data, or data that can not be accessed through our standard integration with all partners. Our docs site explains this in more detail here.

Why Are Partners Important?

Partners are an essential part of the mobile ecosystem, providing ad space to advertisers while also creating another means to profit from building apps beyond sales and in-app stores. By providing a means to sell ads, both advertisers and app promoters can focus on creation.

Partners and Adjust

Adjust allows you to integrate with any partner you choose, and we even have the ability to instantly involve new partners with the product. The integration can be set up right on the click URL, with zero lead-time, and the data transmissions are fully real-time.

For a full list of Integrated Partners, take a look here.