What is Adjust?
About Adjust
Adjust is a leading mobile measurement partner (MMP), providing an attribution, measurement, and analytics suite that over 165,000 apps use to grow. We generate robust and reliable app analytics, trusted by marketers who feel empowered to measure, optimize, and scale their app marketing, from mobile to connected TV (CTV), web, PC, console, and beyond.
As a well-established brand with a trusted reputation built over more than a decade, Adjust works with clients and partners around the world. We’re driven by creating quality products and spearheading innovative, next-generation change within the industry to meet the demands of an ever-changing mobile marketing landscape. By upholding international security and privacy standards, we support marketers to achieve success in an ethical way within complex compliance frameworks.
Adjust was founded in 2012 and became an AppLovin company in 2021.
Adjust’s products
Adjust’s products drive marketing professionals to achieve next-level app growth. They are categorized within five product pillars, each relating to a particular marketer need.
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Measure
Our robust attribution data enables you to get the full picture of your user journeys across all devices and channels, and prove return on investment (ROI) for all campaigns. Remain truly privacy-compliant with our effortless SKAdNetwork (SKAN) setup and strong Google Privacy Sandbox partnership.
Analyze
Use our advanced Datascape solution to stay on top of your key performance indicators (KPIs) and budgets. Our campaign performance dashboards dive into user acquisition, SKAN, CTV, and more. Our full data transparency guarantee means no-charge data pulls and unlimited lookback windows.
Engage
Boost engagement and connect with high-value users, optimizing the path to conversion while enhancing brand reputation. Leverage TrueLink and our web-to-app solutions to guarantee frictionless, multi-platform deep linking via shortened and branded links that truly elevate the customer experience while accurately measuring attribution.
Recommend
One powerful outcome of our commitment to developing next-gen solutions is our InSight incrementality tool, allowing you to confidently test new channels and campaigns. With future-proof and AI-powered analysis, measure success while meeting current and future privacy requirements.
Automate
Automate your campaigns and optimize them in real-time to avoid wasted ad spend. First, use Audience Builder to quickly build targeted audiences to connect with the right users, then enable Pulse smart alerts so you receive automated alerts for custom KPIs.
Protect
Our Fraud Prevention Suite proactively shields your entire ecosystem from fraud–in real-time. Count on total data security by using our SDK signature, S2S authorization, secure logins, and more. To guarantee complete privacy and compliance, Adjust maintains integrity and data security by adhering to the strictest privacy policies and security protocols.
Innovation and next-generation tech
Adjust is committed to continual innovation and remaining at the forefront of the industry’s drive to create sustainable mobile marketing solutions that deliver game-changing insights. The “privacy era” of today, a result of transformative privacy-preserving measures introduced globally, demands that new and sophisticated tools are added to the growth marketer’s arsenal.
Adjust’s eminence in the field of next-generation mobile marketing is evidenced by our proprietary tech powered by artificial intelligence (AI) and machine learning (ML). Our recent launch of InSight–offering a precision-designed, modern approach to incrementality analysis–will be closely followed by our transformative marketing mix modeling (MMM) tool and revenue-maximizing predictive LTV (pLTV) solution.
Just three of the products we’re bringing to the market, these sophisticated solutions represent the future of mobile measurement as the industry enters the next generation of attribution and analytics.
Working with Adjust drives significant and sustainable growth for your app. Request a demo today to learn more about how our innovative products set you up for success across your end-to-end app marketing journey.
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