The Adjust
Mobile Measurement Glossary

Welcome to Adjust's Mobile Marketing Glossary, where you'll find everything you need to know for a successful mobile ad campaign, and beyond. New to Mobile Marketing, or trying to broaden your industry knowledge? We've defined everything from User Acquisition to Deep Linking to help you build your knowledge – get ready to learn and dive in!


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What is Adjust?

Adjust is a mobile attribution and analytics company. Our service provides app marketers with a smart business platform, combining measurement for advertising sources on apps with an advanced analytics suite. We also offer many additional services that place us as one of the leading players in the market.

Adjust is an official Facebook, Google and Twitter mobile measurement partner. We are also integrated with hundreds of major partners to provide you with as many options as possible. Adjust is ePrivacy certified, and we’re the only mobile attribution company to meet the most stringent privacy compliance standards internationally.

Adjust was founded in April 2012 as “adeven” by Christian Henschel, CEO; Paul Müller, CTO; and Manuel Kniep, Lead Software Developer. Headquartered in Berlin, Germany, the company operates many local offices around the world, from San Francisco to Sydney (and most major cities in between). Adjust proudly boasts a team of talented software developers, data scientists and business-driven staff, and as of January 2017 employs over 140 people.

Get in touch with Adjust today, and find out more about how we could help you.

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