The Adjust Mobile Measurement Glossary
Welcome to Adjust's Mobile Marketing Glossary, where you'll find everything you need to know for a successful mobile ad campaign, and beyond. New to Mobile Marketing, or trying to broaden your industry knowledge? We've defined everything from User Acquisition to Deep Linking to help you build your knowledge – get ready to learn and dive in!
Session | Meaning
What is a session?
A session is a period of time wherein a user interacts with an app. Usually triggered by the opening of an app, a session records the length and frequency of app use to show developers, marketers and product managers how much time users spend within an app.
For example, session data can be used to determine the average length of time users spend on an app, as well as the time of day users are most likely to engage with a particular app.
Why are sessions important?
Sessions can be analyzed in a way that reveals how users truly interact with an app.
By combining analysis of session metadata (e.g., session length) with usage data (e.g., tracking certain in-app events) and then analyzing behavior across a user base, app businesses can identify opportunities or problems within their apps that can be optimized for improved performance down the line.
3 examples of session analysis by vertical
- E-commerce apps can look at sessions to see how long it takes for users to convert or how long the average user spends on each page.
- Game developers can analyze their session lengths to see whether users invest enough time in-game to enjoy the experience on offer.
- Social media apps can examine session numbers throughout a day to see whether users are making the tool an essential part of their day-to-day life. Understanding when the longest sessions occur throughout the day can also be valuable when driving engagements and retargeting.
Proper mobile marketing analysis of sessions can ultimately help companies to create an optimal experience for users that maximizes the potential for monetization and retention.
Sessions and Adjust
Sessions are tricky to define on mobile. Some companies define sessions as the period of time from when a user opens an app, but this overlooks the way most users now engage with mobile devices. Rather than engaging with a single app at the same time, most mobile users bounce between multiple apps. It might be switching from browsing the mobile web to quickly changing track in a music app; it could be shifting from one messaging app to another; maybe it’s even by following deep links back and forth from two apps owned by the same company.
This is why Adjust’s definition of sessions is slightly different from the norm. We define a session as “a span of activity separated by 30 minutes (minimum) to the next”. This helps us to account for the multitasking nature of mobile device usage and present a more accurate picture of how often and how long a user may be on an app.
Session analysis is easily accessed through Adjust’s dashboard. Once the Adjust SDK is integrated with an app, businesses are able to analyze sessions and use that to understand user behavior further.