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Amplitude

Amplitude’s digital analytics platform powers growth for leading brands

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Analytics Platform
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About Amplitude

Amplitude provides product analytics to help companies understand user behavior. Product, marketing, and growth teams use Amplitude to discover and share insights about user engagement, retention, and revenue.

Founded in 2012 and backed by Benchmark, Battery Ventures, and leading angel investors, Amplitude is the analytics solution of choice for companies who want to understand their users, including Microsoft, Square, Western Union, HubSpot, LogMeIn, Paypal, POPSUGAR, and more.

Amplitude and Adjust

Adjust lets clients accurately attribute their traffic to the right source—referrals, mobile apps, organic, TV, etc. From there, they can import their attribution data into Amplitude and see how users coming from one source behave within their app or site in comparison to other groups.

For example, Adjust informs you that traffic referred via a web campaign sign-up to use your app is more frequent than any other channel. At the same time, Amplitude shows that the same group is churning after five days within your app and that most of these users aren’t using a core product feature. With this information, you know your next marketing push should focus on that specific feature to help users see your product’s value more quickly.