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Smadex

Smadex is a Mobile Growth Platform that powers performance, direct response and brand advertising campaigns across in-app, mobile web, audio and CTV.

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About Smadex

With transparency and contextual targeting at its core, customers can rely on Smadex as a trusted partner to run privacy-centric advertising campaigns with optimized creative strategies to deliver performance.

Smadex scales campaigns with advanced machine learning algorithms that are customizable - fed by a multitude of contextual signals and first-party data to find audiences that resonate and convert for your app, game, brand or offer.

Smadex is focused on helping customers unlock performance and scale in a privacy compliant manner to build long term sustainable value.

Mytona is focused on running effective advertising campaigns, hence we continually innovate and test. We chose to run CPP tests with a trusted partner and Smadex delivered. Now we will utilize learnings to expand investment in CPP.

Fedosiya Protopopova, Chief Marketing Officer at Mytona

Smadex and Adjust

Smadex is a fully integrated partner with Adjust, helping advertisers run mobile app user acquisition campaigns. We were one of the first DSPs to connect with Adjust for performance CTV campaigns.

Media

Smadex for CTV

Smadex Creative Studio

SKAN 4.0 Strategy and Requirements

Smadex and Custom Product Pages

Smadex and Supply Path Optimization

Smadex for Gaming

Use cases

User Acquisition and Retargeting

UA Campaigns: Find, attract and engage high quality users. Our proprietary machine learning algorithms transform your data into intelligent and sustainable growth. We find the users you need to reach your KPIs. Retargeting Campaigns: Target users that already have engaged with you and encourage them to come back. Boost retention and increase LTV leveraging our data-led programmatic platform to focus on the right users and measure your incrementality.
Direct Response

Capture the interest of your target audience with highly effective ads, generate leads and drive sales. Create awareness of your product and generate sales opportunities.
CTV

Smadex for CTV makes it much simpler for brands to reach their target audiences across a variety of Connected TV and set up campaigns on their own parameters for budget, goals, times of day, and geos. Smadex advanced reporting gives you the insights to understand how best to invest your budget: - Build and run custom reports to get the most actionable insights for optimization. - Combine more than 350 variables on Smadex’s advanced reporting tool. - Compare any key metric VS any other period
Branding

Branding campaigns to tell your story. Create top of mind awareness through the most popular mobile media environments. - Audio: Direct connection to consumers to reach them across all devices when they are most engaged. - Video + Display: Reach your audience at scale with ads based on their specific behavioral profiles.

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