App measurement: Why marketing leaders choose Adjust over AppsFlyer

Adjust makes marketing smarter, easier and more secure than other MMPs

No limits to data access

Adjust provides unlimited data access. We don’t put any restrictions or charge any premiums on data queries. Our clients enjoy unlimited callbacks, custom events, API pulls, raw data, and deduplicated records at no extra cost.

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Proactively fight ad fraud

We prevent fraud from ever making its way into your dataset, so you never pay for a fake install. Save time otherwise spent flagging and fighting for chargebacks.

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Automate marketing campaigns

Attribution without automation is only a half baked solution. Adjust is the only MMP to provide complete marketing automation to simplify campaign optimization and maximize efficiency. Take immediate action on your attribution data, without leaving the platform.

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Don’t let a lack of data frustrate your marketing efforts. With Adjust, you’ll never be hit with hidden costs if you try to increase your calls per day, or extend the lookback window of your Pull API.

Offers unlimited callbacks and access to data, no matter your pricing plan
Gives you as many custom parameters as you need, at no extra cost
Offers real-time callbacks to S3 bucket or any other BI endpoint; you retain control

AppsFlyer

Limits callbacks and data access depending on the package size
Provides a maximum of 10 free custom parameters
Manages your S3 bucket; receiving real-time callbacks to your BI will cost you more

Adjust is the only MMP that proactively rejects fraud. AppsFlyer’s solution relies on blacklisting, which fights only a fraction of the whole ad fraud ecosystem.

Adjust’s proactive fraud filters automate fraud prevention, blocking all major types of fraud at the point of attribution
The data you analyze is data you can trust, as Adjust’s services block the vast majority of fraud in real-time
Our open-source SDK is protected from hackers by multiple layers of cryptography and the latest in cybersecurity

AppsFlyer

By AppsFlyer’s admission, Protect360 is unable to block 16% of incoming fraud in real-time
With a large chunk of fraud prevention missing, timely decision making is impossible with inaccurate data
AppsFlyer’s reliance on a closed- source SDK and basic checksum encryption isn’t enough to stop sophisticated hackers

Adjust is the first MMP to introduce full marketing automation to maximize efficiency. While AppsFlyer lacks a mature, stand-alone automation solution.

Allows you to actively manage your marketing campaigns from the Adjust dashboard
Rule-based workflows adjust bids automatically based on performance, removing the need for constant manual maintenance

AppsFlyer

AppsFlyer can’t edit or manage campaigns for any of your marketing channels
Rule-based workflows require adding a third party vendor as AppsFlyer does not have any marketing automation capabilities

We believe your data is your data. Why should you be charged extra to access it?

Choose an MMP built to scale with you. With our own servers, we’ll never cap, charge or complexify your raw data access. You’ll never pay for organic raw data with Adjust.

Transparent pricing, no hidden fees or surprises

We offer the most comprehensive solution in the market, allowing apps of any size - from start-ups to enterprise companies - to start measuring their ROAS from day one. With the most robust free offering on the market, we provide attributions, ad spend measurement, unlimited raw data and more.

Award-winning same-day, localized support

Adjust offers global, same-day and localized support. You’ll never receive “help center only” treatment from us, no matter the size of the account. Our support team are proud winners of the 2021 AdExchanger Global Client Services award.

Award-winning same-day, localized support

Unmatched data infrastructure

We’re the only MMP to operate our own servers so you can feel confident your data will never be shared with third parties. You’ll maintain complete control over your data, and we’ll never need to pass our data costs off to you in order to be profitable.

Frequently asked questions

Is there a setup fee?

Nope! We’re here to help, with no hidden fees.

Is Adjust GDPR and ePrivacy compliant?

Yes. Adjust follows the strictest European privacy laws. We are fully GDPR and ePrivacy compliant.

How hard is it to switch from my attribution provider to Adjust?

It’s easy! Our dedicated support professionals have already assisted hundreds of apps with their migration to Adjust and are on hand to help you, too. This includes importing your historical data, so you won’t be starting with a blank slate.

How hard is it to get set up with a new advertising partner?

You’ll be set up to work with over a thousand advertising partners in just a few clicks. Don’t see your preferred partner? We’ll help you bring them on board.

How does your pricing work?

Adjust’s pricing is based on install volume as well as features. For more information, contact us by hitting the button below.

Why should my company switch to Adjust?

Adjust lets you do more with data. Our software is the best that German engineering has to offer, and we provide more security and flexibility than any other attribution provider. There are never any hidden costs to hold you back, only tools to help you take your marketing further.

Trusted by globally leading brands

Start measuring your marketing activities right away

Migration is easy! Our hands-on integration support will ensure you get up and running in no time.

Our Sales Engineers’ primary function is to provide the smoothest possible onboarding, starting with in-depth demos and workshops.

What’s more, we’re the only provider to migrate all your historical data, so there’s no need to start from scratch.

Support in every timezone

That’s why we provide quick turnaround support, regardless of time zone, in 21 languages across 11 countries.

As thought leaders in the industry, we host regular workshops, conferences and events across the globe - in order to keep our clients informed, up to date, and educated about what’s going on in the mobile app marketing industry, and about what we’re developing to keep furthering our offer.

Interested in a personalized walkthrough?

Click below to reach out, and one of our friendly specialists will be in touch soon - ready to answer any questions you have along the way.

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