App measurement: Why marketing leaders choose Adjust over Branch

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Adjust never caps, charges, or complicates your raw data access. Branch simply can't measure up to our flexibility.

  • No limitations on data queries, data accessibility, or lookback.

  • All raw data is accessible via callbacks or CSV export without any extra fees.

  • Our pull API has full SAN support for all reported metrics and events that we capture.


  • Branch's limited parameters on callbacks restrict the depth and breadth of intel you can gather from your campaigns

  • Setting up real-time callbacks is a premium feature, which means you have to pay to feed your own data back into your BI.

  • Branch's pull API doesn’t report any click/impression data from SAN networks such as Google Ads, Facebook Ads, and more.

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