App measurement: Why marketing leaders choose Adjust over Branch
Adjust makes marketing smarter, easier and more secure than other MMPs
Enjoy total data freedom
Deeplinking as attribution can lead to data loss. Our comprehensive solution also supports deeplinking so you don't have to give up the unique needs of your business.
Fight ad-fraud, proactively
Fraud affects more than just your budgets, it also skews the data you work with. With Adjust, you can trust that your budgets are safe and your data is clean.
Automate marketing campaigns
Adjust is the only MMP to provide complete marketing automation to simplify campaign optimization and maximize efficiency
Adjust never caps, charges, or complicates your raw data access. Branch simply can't measure up to our flexibility.
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No limitations on data queries, data accessibility, or lookback.
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All raw data is accessible via callbacks or CSV export without any extra fees.
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Our pull API has full SAN support for all reported metrics and events that we capture.
Branch
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Branch's limited parameters on callbacks restrict the depth and breadth of intel you can gather from your campaigns
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Setting up real-time callbacks is a premium feature, which means you have to pay to feed your own data back into your BI.
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Branch's pull API doesn’t report any click/impression data from SAN networks such as Google Ads, Facebook Ads, and more.
Adjust’s Fraud Prevention Suite proactively stops fraud from ruining your data set, while Branch’s fraud solution only cures the symptoms not the disease
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Our proactive fraud filters automate fraud prevention, blocking all major types of fraud at the point of attribution
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Our open-source SDK is protected from hackers with multiple layers of cryptography and the latest in cybersecurity
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All of Adjust’s filters are open for review to verify effectiveness and quality, so you have full transparency into all the fraud you’ve blocked
Branch
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Uses IP blacklist which only accounts for 10% of fraudulent activity and is ineffective against fraudsters that move constantly
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Branch has no protection against SDK spoofing leaving you vulnerable to attacks and stolen budgets
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Persona-based fraud is in a black box and can not be disabled
With Adjust, there's no need to integrate third-parties, even for the most sophisticated automations. Branch, meanwhile, doesn’t have time-saving marketing automation so you'll need a third party solution to scale marketing efforts.
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Allows you to actively manage your campaigns from the Adjust dashboard
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Provides data aggregation in conjunction with marketing automation
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Automates complex operations and processes custom data
Branch
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Branch can’t edit bids or manage campaigns for any of your marketing channels
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Branch does not provide any data aggregation service, as a limited MMP
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Complex marketing operations concerning multiple partners and hundreds of campaigns will require another partner to automate
We maintain strong relationships as a trusted measurement partner with thousands of partners
Trusted by globally leading brands
Switching made simple
Our hands-on integration support will ensure you get up and running in no time.
Adjust's Sales Engineers provide you the smoothest possible onboarding, beginning with in-depth demos and workshops and ending with a fully supported migration, set up and tracking with no downtime in between.
What’s more, we’re the only provider to migrate all of your historical data, so there’s no need to start over.
Support in every timezone
Adjust provides support in 21 languages in teams across the globe. Unlike many providers, we’ll match your support with your business hours, no matter where you’re based.
Our support teams are dedicated to answering your query. With their deep wealth of experience and knowledge, there's little that they haven't seen before.
Beyond direct support, we host regular workshops, conferences and events to keep our clients informed, up to date, and educated about what’s going on in the industry.
Interested in a personalized walkthrough?
Click below to reach out, and one of our friendly specialists will be in touch soon - ready to answer any questions you have along the way.
