Fraud Prevention

Prevent mobile ad fraud in real time

Save money, save time, protect your data. Adjust’s Fraud Prevention Suite is the only solution that tackles mobile ad fraud with proactive prevention.

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Fight fraud on all fronts

We’re the only MMP to focus on detection and prevention
with our proactive shield against fraud.

Real-time rejection

Fraudulent installs are rejected before you pay for them

Full transparency

Real-time rejection reason callbacks are sent to all networks and partners for full transparency

Accurate attribution

Organic users are captured accurately and not misattributed

Reliable analysis

Campaign analysis can be performed confidently without distorted data

Adjust combats the four major types of fraud

We prevent ad fraud from even entering your ecosystem, so you spend, measure, and experiment confidently.

SDK Spoofing

Fraudsters replicate how SDKs communicate and make up engagements, installs, and events from thin air.

SDK Spoofing

We offer cutting-edge, multi-layered encryption to protect against SDK Spoofing at no extra charge.

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Click Injection

Fraudsters inject a click when an app is downloaded, hijacking credit for the install and making you pay for performance that isn’t there.

Click Injection Filter

Adjust uses deterministic timestamps to prevent attribution to fraudulent engagements so your attribution dataset always remains accurate and actionable.

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Device Farms

There are click farms and data centers hosting emulated devices, solely built to give you hollow engagements and installs.

Anonymous IP Filter

Click farms and data centers rely on obfuscating their locations and masking or obfuscating IPs. We undercut this by rejecting any and all installs that are associated with compromised IPs.

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Click Spamming

Fraudsters leverage malware on user devices to send clicks to MMPs, which can misattribute credit to publishers for installs that were actually organic.

Distribution Modeling

We use models fed with years of research and petabytes of data to determine which clicks are real and which clicks are spam.

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Case studies

Prevent fraud, protect budgets, drive ROI

See how our clients are leveraging the Fraud Prevention Suite to keep their budgets safe and empower smart, strategic, and results-driven decision making.

10%

marketing budgets saved by combating fraud with Adjust.

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10%

ROAS increased and reduced ad fraud to less than 1% using the Fraud Prevention Suite.

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The Adjust guide to mobile fraud

Learn more about the different types of fraud. Adjust defines and explains all forms of mobile ad fraud, how they impact budgets and data sets, and what you can combat them.

Download the guide

Adjust is trusted by over 135,000 apps worldwide