Prevent mobile ad fraud in real time

Fraud Prevention

Learn how we stop mobile fraud in two minutes

Fighting fraud on all fronts

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Fraud type Our solution
SDK Spoofing SDK Signature
Fraudsters can replicate how SDKs communicate and make up engagements, installs, and events from thin air. When a SDK is compromised, a fraudster can commit fraud at scale. Encryption is the only way to effectively stop SDK Spoofing, and we’re the only provider that offers cutting-edge multi-layered encryption to protect against SDK Spoofing at no extra charge.
Click Injection Click Injection Filter
Fraudsters will sometimes inject an engagement when they know an app is being downloaded, hijacking credit for the install and making you pay for performance that isn’t there. We leverage signals sent by Google to deterministically reject any and all attempts at Click Injection
Device Farms Anonymous IP Filter
There are click farms and data centers hosting emulated devices, solely built to give you hollow engagements and installs. Click farms and data centers rely on obfuscating their locations and masking or obfuscating IPs. We undercut this by rejecting any and all installs that are associated with compromised IPs.
Click Spamming Distribution Modelling
Fraudsters will leverage malware on user devices to consistently send clicks to MMPs, which can misattribute credit to publishers for installs that were really organic to begin with. This solution is made up of two sub-filters that work in unison: the 'Hyper-engagement filter' and the 'Distribution Outlier' We use models fed with years of research and petabytes of data to determine which clicks are real and which clicks are spam.

Prevent ad fraud, so you can focus on your app and your users

  • Spend, measure, and experiment confidently with any partner

  • Remove limitations on growth by wiping all hollow metrics out that could endanger your success

  • Save time and stress spent on arguing with partners over refunds

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The Coalition Against Ad Fraud (CAAF) — because fighting fraud is a team effort

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CAAF

CAAF Members

The Adjust Guide to Mobile Fraud

  • The types and methods of fraud which exist in mobile advertising today

  • How fraud affects your campaigns and dirties your datasets

  • Why the industry needs to come together to stop ad fraud for good

Download the guide

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