Go beyond mobile fraud detection with Adjust’s Fraud Prevention Suite
When unchecked, ad fraud can derail your entire mobile acquisition strategy by stealing from ad budgets and skewing datasets. Many ad fraud solutions only detect ad fraud and don’t work in real-time, leaving it up to the client to fix their problems with fraud. But with Adjust’s Fraud Prevention Suite, you get comprehensive ad fraud prevention that proactively stops fraud before it happens, so you can focus on what really matters: driving growth.
"It’s like getting the best insurance you can have for marketing."
Linh Tjian, Senior Marketing Manager, Kongregate
Ad fraud detection isn’t enough to stop any type of ad fraud
SDK Spoofing
Fraudsters learn how a MMP’s SDK works in order to fake installs and signals at scale, and bleed ad budgets dry.
Device Farms
Device farms and emulated devices hide behind proxies and data centers in order to pump hollow installs and gain ad money.
Click Spamming
Fraudsters send waves of clicks so they can poach organic installs and make you pay for installs you shouldn’t have.
Click Injection
Fraudsters hijack installs by inserting fake clicks around the point of install, which skews insights and unfairly increases acquisition costs.
The consequences of fraud
Unfairly drains your UA budget
Hides your best performing channels
Ruins your data accuracy and drives bad UA decisions
Wastes your team’s time with chargebacks
The Adjust Fraud Prevention Suite
The Adjust Fraud Prevention Suite (FPS) provides a comprehensive set of ad fraud prevention tools that blocks mobile ad fraud. Instead of going after devices and users like most other fraud detection services, we focus on rejecting fraudulent signals that fraudsters rely on to steal advertising spend, creating robust protection against ad fraud while passing on legitimate traffic and installs.
Adjust’s FPS was the first set of fraud prevention tools in the industry. Our filters are now widely accepted and held as the gold standard for Fraud Prevention.
How Adjust’s FPS protects against mobile ad fraud
SDK Signature
Multi-layered encryption prevents fraudsters from impersonating the Adjust SDK and committing ad fraud at scale. The SDK Signature is a complimentary piece of Adjust’s FPS that’s available to all Adjust clients.
Distribution Modeling
By leveraging all of the client’s data points within their integrated apps, our dynamic and automated filter recognizes real installs and rejects attributions driven by click spam, providing strong click fraud prevention.
Hyper-Engagement Filter
Click spammers love to send waves of clicks to poach installs, which results in stolen attributions and strange data sets that have high click-throughs and low conversion rates. Adjust’s filter helps combat this kind of fraud by rejecting identical clicks that are being spammed to steal attributions.
Click Injection Filter
Android apps are vulnerable to this form of click fraud, which is when a fraudster surgically injects a click to poach install attribution around the time of app download. Adjust detects and rejects these fake clicks to protect the integrity of your Android app campaigns.
Comprehensive ad fraud analytics to inform your strategy
All of our fraud analysis can be found on the Adjust dashboard, giving you a holistic analysis of fraudulent trends so that you can act accordingly. You can also get raw data of our fraud analysis fed directly into your preferred endpoint.
Clients who activated FPS eliminated 99% of fraud
Find out if you’re at risk – get in touch with us today.
The Adjust Fraud Prevention Suite Explained
It’s fraud, in a nutshell! Learn more about mobile ad fraud with Paul H. Müller and discover how Adjust takes on fraud with our Fraud Prevention Suite.
The Coalition Against Ad Fraud
CAAF is a group of industry leaders who have pledged to tackle mobile ad fraud head-on. Created by Adjust in 2017, the alliance works closely together to develop modern solutions that benefit advertisers who are affected by fraudulent traffic, with the goal of disincentivizing mobile ad fraud and creating a clean mobile ecosystem.
Members of CAAF
The Adjust Guide to Mobile Fraud
Want to learn more about different types of ad fraud? Adjust defines all forms of app fraud in our latest guide.
This report will show you:
The types and methods of fraud which exist in mobile advertising today
How fraud affects your campaigns and dirties your datasets
Why the industry needs to come together to stop ad fraud for good
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Take control of your mobile marketing
Learn more about Adjust’s attribution, audience builder, analytics, and in-app bot fraud prevention products and find out how Adjust can help you take full control of your mobile growth.
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