Prevent mobile ad fraud in real time

Fraudsters replicate how SDKs communicate and make up engagements, installs, and events from thin air.

Fraudsters inject a click when an app is downloaded, hijacking credit for the install and making you pay for performance that isn’t there.

There are click farms and data centers hosting emulated devices, solely built to give you hollow engagements and installs.

Fraudsters leverage malware on user devices to send clicks to MMPs, which can misattribute credit to publishers for installs that were actually organic.

To simulate legitimate users, ad fraudsters may create synthetic advertising IDs, which frequently contain formatting errors, missing elements, or invalid character values.

Fraudulent traffic often generates patterns of activity that differ from genuine user behaviour. When analyzed at scale, these anomalies become easier to detect.