Enabled FNAC to track app performance
Dedicated support for integration
Allows for customized retargeting
FNAC is one of France’s largest retailers. The company sells cultural and electronic products both in France and across the world, with leading markets including Belgium, Switzerland and Spain.
In 2016, FNAC acquired Darty and became the second largest French e-commerce Platform.
To date, FNAC Darty has:
- 728 stores (with 510 in France)
- 26,000 employees (19,000 of them in France)
- €7.5 billion in generated revenue in 2017
- 19.9 million online unique visitors
The web was one of many areas which helped FNAC become one of the most successful retailers in France. Yet the sudden growth of mobile shifted the market. FNAC’s team saw web growth level out, while the increase of mobile use meant FNAC needed to react, creating an app to meet the demand. Before they worked with Adjust, FNAC partnered with another attribution vendor. However, this provider struggled with a special quirk that meant it couldn’t attribute effectively. That’s when they started looking for someone new.