App Retention Declines, User Engagement Rises

In our final benchmarks report of 2016, we look at the app KPIs that matter across all kinds of different categories of mobile apps. In this edition, we compare app performance metrics between this year and last, reviewing how the app marketplace has changed over time. Dig into key metrics by vertical, including average retention rate, sessions and time spent per user to see how your app compares!

This report will show you:

  1. Key metrics for your app category
  2. Retention rates, sessions, and time spent per user, all broken down per country
  3. Results compared with 2015

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