On demand Webinar

Answer your burning questions about Google’s UAC

How to leverage UAC and your own customer data to increase growth at scale.

Google recently upgraded all AdWords app install campaigns to Universal App campaigns (UAC), which presents opportunities and challenges for app marketers. In this webinar, we'll help you get more out of UAC by leveraging your own customer data and focusing on the goals that matter to your business.

You'll learn about:

  1. What’s changed & what the change means to marketers
  2. Tips and tricks for leveraging UAC now
  3. Success stories from top brands & developers
Presented by

Lee Jones
Director, Global App Install Strategy,

Katie Madding
Global Product Director,

Watch the webinar

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