Google recently upgraded all AdWords app install campaigns to Universal App campaigns (UAC), which presents opportunities and challenges for app marketers. In this webinar, we'll help you get more out of UAC by leveraging your own customer data and focusing on the goals that matter to your business.
What’s changed & what the change means to marketers
Tips and tricks for leveraging UAC now
Success stories from top brands & developers
Director, Global App Install Strategy,
Global Product Director,