Blog Power app growth with Part 2 of our guid...

Power app growth with Part 2 of our guide on retention and influencer marketing

The average Day 30 user retention rate is 6% for Android apps and 7% for iOS apps, according to Adjust data. These figures indicate that apps across all verticals could stand to improve user retention. In Part 1 of our guide: Scaling your app to 1 million users, we delved into user acquisition strategies and app store optimization (ASO), and now in Part 2, we offer insights on how app marketers can retain the users they’ve worked so hard to acquire. With the complete guide available, access expert strategies to kick-start your app growth today.

What’s inside Part 2 of this guide?

Upon downloading your copy of this guide, you’ll learn:

  • 5 ways to grow your app’s retention rate
  • How to implement deep linking

  • How to launch your app in new markets

  • The top-delivering influencer platforms

  • 3 ways to measure influencer marketing ROI

Get insights on user retention, internationalization, and more

Snag retention benchmarks

If the user experience from the app store to 30 days post-install isn’t engaging, users will churn. Monitoring your app’s retention rate allows you to ascertain users’ engagement and satisfaction with your app’s offerings. In the second part of this guide, we’ll walk you through how to measure and increase your app’s retention rate. You’ll also gain access to Day 1 retention rate benchmarks for your industry to see how your app is performing and learn how to implement deep links to maximize your marketing channels for retention and retargeting.

Get steps to launching your app globally

Theoretically, launching your app in other countries is an easy way to scale your app. However, in practice, launching globally requires strategy, budgeting, and finesse. In Part 2 of this guide, you’ll receive top tips on capturing high-value users in a new market and the steps you’ll need to take to do so.

Bonus: Expert advice on influencer marketing

Did you know that 90% of marketers believe influencer marketing to be an effective form of marketing? In this guide, we talk highest-delivering influencer platforms, provide examples of successful influencer marketing, and discuss how your brand can measure brand awareness from your influencer campaigns. After reading this guide, you’ll know how to prove ROI on your influencer marketing campaigns.

So, ready to scale your app? Get your copy and accelerate your app growth to 1 million users.

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