Micah Motta

Senior Content Writer, Adjust

Micah is a Senior Content Writer at Adjust. Hailing from Oklahoma, Micah has worked as an editor and writer covering fintech and SaaS topics in the Middle East and Europe before happily joining the Content & Insights team at Adjust. In her current role, Micah adores delving into data insights and uncovering industry trends, particularly in the CTV and PC & Console areas.

Feb 06, 2024

Want to get ahead of mobile ad fraud in 2024? Leverage Pulse’s smart alerts

Let Pulse monitor mobile ad fraud for you. Get these real-life examples of how you can set up fraud alerts for your campaigns to save your data from inaccuracies.

Jan 17, 2024

Download now! The essentials of mobile app attribution ebook

The only mobile app attribution guide you’ll ever need is here. See how ad engagement works. Learn how an MMP provides attribution and why your app marketing needs it.

Jan 03, 2024

Expert predictions unveiled: The must-know 2024 mobile app trends

Looking ahead to 2024, our experts talk predictive analytics’ impact on cross-channel measurement, AI in mobile marketing, and CTV's fusion of content and commerce

Dec 15, 2023

How to create an app icon: Insights and best practices

App icons are essential to ASO and app branding. Learn how to optimize your app's logo and get the latest app icon dimensions, like the App Store icon size.

Dec 07, 2023

The quick guide to advertising on Reddit for mobile marketers

Everything app marketers need to know about advertising on Reddit, including Reddit ad specs, Reddit ad types and cost of Reddit ads. Learn how to advertise on Reddit here

Nov 15, 2023

CTV vs. OTT explained for app marketers

Want to know the difference between CTV and OTT? Check out our article explaining how OTT services utilize connected TV devices to deliver streaming content to users.

Nov 09, 2023

How to harness incrementality measurement for CTV success

Combine the power of CTV advertising with incrementality measurement to increase your app’s reach by knowing which specific campaign factors drive your success.

Oct 30, 2023

Get the skinny on smart TV attribution for app marketers

Wondering how to measure TV commercial effectiveness? From linear TV to CTV attribution, we cover TV attribution for you in this insightful article.

Oct 16, 2023

Fresh Black Friday marketing ideas for growth marketers

Want 10 Black Friday marketing tips to grow your holiday campaign? We’ve got everything covered from email marketing to social media advice. Read now.

Oct 11, 2023

Decoding Google Privacy Sandbox webinar: Must-knows for next-gen mobile marketing

Curious about what attribution with Google Privacy Sandbox on Android will look like? Experts from Google and Adjust explain and offer tips for app developers.

Oct 03, 2023

Optimize your marketing measurement strategy for 2024 and beyond

Keep your competitive edge by staying current on these top trending measurement tactics, including SKAN advice, smart alerts, and media mix modeling.

Sep 18, 2023

Why savvy gaming advertisers are embracing cross-device marketing

Is mobile-first advertising dead? No, but cross-device advertising is rapidly expanding even further among savvy app marketers. Read why here.