Micah Motta

Senior Content Writer, Adjust

Micah is a Senior Content Writer at Adjust. Hailing from Oklahoma, Micah has worked as an editor and writer covering fintech and SaaS topics in the Middle East and Europe before happily joining the Content & Insights team at Adjust. In her current role, Micah adores delving into data insights and uncovering industry trends, particularly in the CTV and PC & Console areas.

Dec 07, 2023

The quick guide to advertising on Reddit for mobile marketers

Everything app marketers need to know about advertising on Reddit, including Reddit ad specs, Reddit ad types and cost of Reddit ads. Learn how to advertise on Reddit here

Nov 15, 2023

CTV vs. OTT explained for app marketers

Want to know the difference between CTV and OTT? Check out our article explaining how OTT services utilize connected TV devices to deliver streaming content to users.

Nov 09, 2023

How to harness incrementality measurement for CTV success

Combine the power of CTV advertising with incrementality measurement to increase your app’s reach by knowing which specific campaign factors drive your success.

Oct 30, 2023

Get the skinny on smart TV attribution for app marketers

Wondering how to measure TV commercial effectiveness? From linear TV to CTV attribution, we cover TV attribution for you in this insightful article.

Oct 16, 2023

Fresh Black Friday marketing ideas for growth marketers

Want 10 Black Friday marketing tips to grow your holiday campaign? We’ve got everything covered from email marketing to social media advice. Read now.

Oct 11, 2023

Decoding Google Privacy Sandbox webinar: Must-knows for next-gen mobile marketing

Curious about what attribution with Google Privacy Sandbox on Android will look like? Experts from Google and Adjust explain and offer tips for app developers.

Oct 03, 2023

Optimize your marketing measurement strategy for 2024 and beyond

Keep your competitive edge by staying current on these top trending measurement tactics, including SKAN advice, smart alerts, and media mix modeling.

Sep 18, 2023

Why savvy gaming advertisers are embracing cross-device marketing

Is mobile-first advertising dead? No, but cross-device advertising is rapidly expanding even further among savvy app marketers. Read why here.

Sep 07, 2023

PC and console: Game-changing advertising channels

PC and console platforms are the hottest new advertising channels among gaming app marketers. Get the four reasons behind this trend’s popularity.

Aug 17, 2023

Travel apps’ 2023 stats and growth in five charts

In 2023, travel app installs, sessions, and session lengths are up. “Travel revenge” continues and we report on the latest trends and tips for travel apps.

Aug 15, 2023

Mobile gaming app tactics that go beyond user acquisition

User acquisition is great, but it’s not the only factor driving a gaming app’s success. Get the freshest mobile gaming app strategies here.

Aug 14, 2023

What makes a good mobile measurement partner in the privacy era? Enter: Adjust

Choosing the right mobile measurement partner (MMP) for your app is business-critical. Find out the core features an MMP must have in our guide.