Turn your mobile app idea into reality with our exclusive checklist for app development. Plus, check out our tips for launching your e-commerce, fintech, or gaming apps.

Explore mobile in-app advertising, its many formats, and the important role it plays in app monetization as well as user acquisition.

When developing your gaming app, your monetization strategy is a crucial aspect to consider before launch. There are several monetization methods to consider.

Understand how to calculate this viral component of user acquisition. Get the formula for K-factor as well as an explanation of how it affects your organic installs.

Adjust celebrates its 10-year anniversary. We talked with Adjust veterans and asked them to help us reflect on important milestones that have shaped our company.

Media buyers are rushing to in-game advertising. Learn why mobile in-game ads are worth investing in, and snag some powerful strategies on how best to employ them.

Whether launching an app on Google Play or the App Store, we cover every step of the process and take all factors into consideration to ensure success.

Five of our incredible female leaders sat down with us to discuss how they lift up other women in tech, tips of the trade, and the women who’ve inspired their careers.

Dive into the complex topic of multi-touch attribution. Learn about the most popular models of MTA to see which one is right for you.

Contextual targeting and contextual ads are one of the key strategies UA managers can employ to acquire new users amidst new privacy laws and regulations.

Read our comprehensive guide to programmatic advertising on mobile. Discover the benefits, different types, and tips for getting started in programmatic advertising.

Mobile ads come in many shapes, sizes, and formats. Dive into the most popular mobile ad formats and get seven tips on how to use them effectively.