Micah McGee

Content Writer, Adjust

Micah is a Content Writer at Adjust. Hailing from Oklahoma, Micah has worked as an editor and writer covering fintech and SaaS topics in the Middle East and Europe before happily joining the Adjust team.

Jan 10, 2023

Our top 5 mobile app marketing predictions for 2023

From media mix modeling making a comeback to centralized data becoming more important than ever, get predictions and tips for 2023 from Adjust experts.

Dec 22, 2022

We nailed our 2022 predictions! See which trends continue into 2023

Reviewing the app trends of 2022, we see how Adjust’s predictions for the year turned out and anticipate whether or not these trends will continue in 2023.

Dec 15, 2022

Switching your MMP to Adjust is easier than you think

Many app businesses know they need a more robust MMP. Yet, they’re afraid migration will be costly. However, migrating to Adjust is easy and the results worthwhile.

Dec 12, 2022

Food waste apps: Trends and tips going into 2023

Food waste apps are on the rise as users seek apps to help them eliminate waste and save money. Get examples and tips on how to grow your food waste app.

Dec 9, 2022

In-app feedback: Why it matters and how to get it

With billions of apps in existence, collecting and acting on in-app feedback could be a major competitive differentiator for your app. Learn how best to collect it

Dec 8, 2022

Adjust iOS experts on the 4.0 milestones of SKAN 4.0

Our iOS experts break down SKAdNetwork 4.0’s new features and answer questions app marketers have on iOS measurement, SKAN 4 and Adjust.

Dec 5, 2022

Unlock Q5 to level up your gaming app

Analyzing data from the past two years, December and January have proved lucrative for gaming apps. Dig into the statistics and predictions to prepare for Q5.

Dec 2, 2022

Dynamic segmentation for app marketers 101

Get insights on how dynamic segmentation can increase your app campaign’s ROI and why mobile marketers are leveraging it for successful UA and retargeting.

Nov 30, 2022

Mobile gaming apps step into the Web3 realm

Despite the crypto winter, investors are heavily funding blockchain games, including Web3 gaming technology. See the impact on mobile gaming.

Nov 15, 2022

Power app growth with Part 2 of our guide on retention and influencer marketing

New release! Scaling your app to 1 million users: The ultimate guide, Part 2. Get tips on user retention, launching your app internationally, and influencer marketing.

Nov 8, 2022

The ambitious Fintech-as-a-Service comes of age

The growth of the Fintech-as-a-Service (FaaS) market is anticipated to rise nearly five times until 2032. Dive into the main drivers behind this growth.

Nov 4, 2022

How to build a successful app onboarding to grow your app

Your app onboarding process is business-critical. Uncover the right strategy for your app, get best practices, and see an example of successful app onboarding screens.