Micah McGee

Promoting or developing a gaming app? You’ll want to tap into our guide covering mobile measurement to ensure you’re tracking the right metrics for success.

Continued growth in mobile gaming in APAC is promising for app marketers. We examine recent trends and offer strategies to grow your app in the region.

Securing an app against external threats is a must for app developers. Check out our overview of how to secure your app to make sure your app is protected.

Predictive marketing is now a must-have for your campaigns. In this guide, we cover predictive analytical models, examples, and the benefits of predictive analytics.

Geek out over the recent tech trends in e-commerce apps. From audio experiences to CTV advertising, get inspired by the latest innovations in the app marketplace.

App subscriptions on mobile are becoming more lucrative and more competitive. We’ve gathered the latest trends and share 3 tips for app marketers wanting to scale.

Back-to-school spending is set to increase by 7.5% this year in the U.S, and data on e-commerce installs and sessions reveal e-commerce apps can win big too.

Adjust is committed to being an active LGBTQIA+ ally. We asked our employees what LGBTQIA+ allyship means to them in 2022 and were blown away by their answers.

Adjust reviews the iOS 16 rollout and its effects on app marketers. Discover which APIs and features are included in this release.

With its incredible growth, the fintech industry in INSEA is competitive for app marketers. Explore key trends and insights to kickstart your next INSEA campaign.

Adjust celebrates its 10-year anniversary. We talked with Adjust veterans and asked them to help us reflect on important milestones that have shaped our company.

Five of our incredible female leaders sat down with us to discuss how they lift up other women in tech, tips of the trade, and the women who’ve inspired their careers.