Retention rate

Although different verticals naturally have different benchmarks for retention, increasing retention rates can increase the lifetime value (LTV) of your users and lead to greater monetization opportunities. Adjust is here to help you build a strong, robust retention strategy as you scale your app.

Blog Topics Retention rate

May 05, 2023

Mobile e-commerce user experience best practices for app developers

Your app’s e-commerce UX has a critical impact on customer satisfaction, retention, and conversion rates. Explore key elements of UX design and best practices.

Apr 25, 2023

Get the mobile app retention benchmarks for 2023

Ensure your app marketing is up-to-date with the latest retention rates. Adjust provides the most recent app retention benchmarks, by region and vertical.

Apr 11, 2023

Getting strategic: How to curate a diversified advertising channel mix

Learn how to effectively spread your marketing efforts across multiple channels and reach a wider audience without a higher advertising cost.

Dec 09, 2022

In-app feedback: Why it matters and how to get it

With billions of apps in existence, collecting and acting on in-app feedback could be a major competitive differentiator for your app. Learn how best to collect it

Apr 27, 2022

What makes a good app retention rate?

Explore the ins and outs of mobile app user retention rates, from the best retaining verticals to best practices to improve your retention rates.

Aug 31, 2021

Retention and customer loyalty are more important than ever on iOS 14.5+

The changes to user acquisition data and email tracking on iOS 14.5+ make providing a coherent customer experience more challenging—and retention even more important

Apr 16, 2021

What are live-ops and how do they work? Your guide to live operations for mobile games

Learn how live-ops works and how to A/B test with our complete guide

Feb 12, 2021

How to increase app retention: 10 strategies

Learn everything you need to know about increasing your retention rate with these 10 strategies.

Jun 16, 2020

From Mobile First to Mobile Best #2: The Future Marketer

As the fall-out from COVID-19 continues, over the next few weeks Adjust will be sharing insights from our clients and partners, giving mobile marketers some actionable intelligence on how to navigate ...

Nov 01, 2019

Fitness trackers see a boost in January — but do users keep their resolutions?

Health Trackers grow in January at a higher rate than any other month. Find out the cause in this very post!

Sep 10, 2019

In the U.S., entertainment apps beat the rest when it comes to retention

As user acquisition costs rise, smart marketers are looking beyond the acquisition to post-install activities in order to find new ways to monetize.