Retention Rate

Retention Rates are one of the most important metrics for measuring the performance of an app, giving you a clearer picture of your users’ behavior. Whilst different verticals have different benchmarks, increasing retention rates can increase the lifetime value of your users and lead to greater monetization opportunities.

Blog Topics Retention Rate

Apr 27, 2022

What makes a good app retention rate?

Explore the ins and outs of mobile app user retention rates, from the best retaining verticals to best practices to improve your retention rates.

Apr 19, 2022

Crypto and Mobile in 2022 Series Part 5: Crypto app users are sticky and highly engaged

It’s not just sessions and installs that are cause to celebrate for crypto apps. Stickiness, retention rates, and overall user engagement also perform brilliantly.

Sep 22, 2021

Social becomes a major factor in the growth of dating apps

Lockdowns and restrictions have pushed dating apps to shake up their business models and UX, inspiring the release of video features and other social elements.

Aug 31, 2021

Retention and customer loyalty are more important than ever on iOS 14.5+

The changes to user acquisition data and email tracking on iOS 14.5+ make providing a coherent customer experience more challenging—and retention even more important

Jul 2, 2021

How to develop your app gamification strategy: Everything you need to know

Learn how non-gaming apps can leverage gamification to optimize their KPIs and create a more satisfying user experience.

Jul 1, 2021

Adobe and Adjust: fintech trends and the state of mobile finance

We join forces with Adobe to look at emerging trends in fintech along with in-app behaviors, patterns and user trends

Jun 2, 2021

Building a world-class user onboarding experience

CleverTap share their best practices for creating an excellent mobile onboarding experience that optimizes user retention

Apr 16, 2021

What are live-ops and how do they work? Your guide to live operations for mobile games

Learn how live-ops works and how to A/B test with our complete guide

Feb 25, 2021

How to keep users more engaged in your video app

People are spending more time on their phones than ever before, if you want to learn how to keep them engaged in your video app, click here.

Feb 12, 2021

How to increase app retention: 10 strategies

Learn everything you need to know about increasing your retention rate with these 10 strategies.

Jul 29, 2020

Understanding the user journey for mobile apps: Everything marketers need to know

Learn how to map the user journey and use this process to optimize your app’s user experience with this guide.

Jun 16, 2020

From Mobile First to Mobile Best #2: The Future Marketer

As the fall-out from COVID-19 continues, over the next few weeks Adjust will be sharing insights from our clients and partners, giving mobile marketers some actionable intelligence on how to navigate ...