Blog Topics Retention Rate

Retention Rate

Expert insight into the post-COVID world of mobile marketing

Jun 16, 2020

From Mobile First to Mobile Best #2: The Future Marketer

Health Trackers grow in January at a higher rate than any other month. Find out the cause in this very post!

Nov 1, 2019

Fitness trackers see a boost in January — but do users keep their resolutions?

Japan, the 4th richest country in the world, makes for an individual and intriguing market to mobile analysts. We took on one of the biggest spending nations in our newest report.

Oct 23, 2019

Out now! Adjust and Liftoff’s Japan Engagement Report

As user acquisition costs rise, smart marketers are looking beyond the acquisition to post-install activities in order to find new ways to monetize.

Sep 10, 2019

In the U.S., entertainment apps beat the rest when it comes to retention

At Adjust, we think app retention rates are really important. But why? Find out in this article.

Jul 15, 2019

What makes a good retention rate?

Churn is an unavoidable part of app marketing, but don’t assume those users are lost forever. Broken down by vertical, we show you how likely users are to return to an app.

Aug 28, 2018

Most users churn, but how many return?

Acquire your users at a low cost per install (CPI) and then drive them to engage at high levels used to be the business mantra UA managers followed to grow installs and profits.

May 16, 2018

Wooga: Paying higher CPIs can improve LTV and drive profits for your game

Funda Yakin, Director Media & Marketing Development at InnoGames, Germany’s leading developer and provider of mobile and online games, is certainly convinced—and for a good reason.

May 9, 2018

Are pre-installs the best path to acquire high-value, highly-engaged users?

Retention rates in the Adjust platform have just been updated to better reflect retention. Find out more here.

Feb 7, 2017

Improved: Retention rate metrics now adjust for timezones

Paul Malicki talked about EasyTaxi at Mobile Spree. Find the talk here.

Sep 13, 2016

Mobile Spree video recap: Tackling retention during activation with Paul Malicki

App retention rates are a vital benchmark. Find out how they compare per vertical in this blog post.

Jun 10, 2016

Retention rates: A deeper look at the benchmarks

Retention Rate

Expert insight into the post-COVID world of mobile marketing

Health Trackers grow in January at a higher rate than any other month. Find out the cause in this very post!

Japan, the 4th richest country in the world, makes for an individual and intriguing market to mobile analysts. We took on one of the biggest spending nations in our newest report.

As user acquisition costs rise, smart marketers are looking beyond the acquisition to post-install activities in order to find new ways to monetize.

At Adjust, we think app retention rates are really important. But why? Find out in this article.

Churn is an unavoidable part of app marketing, but don’t assume those users are lost forever. Broken down by vertical, we show you how likely users are to return to an app.

Acquire your users at a low cost per install (CPI) and then drive them to engage at high levels used to be the business mantra UA managers followed to grow installs and profits.

Funda Yakin, Director Media & Marketing Development at InnoGames, Germany’s leading developer and provider of mobile and online games, is certainly convinced—and for a good reason.

Retention rates in the Adjust platform have just been updated to better reflect retention. Find out more here.

Paul Malicki talked about EasyTaxi at Mobile Spree. Find the talk here.

App retention rates are a vital benchmark. Find out how they compare per vertical in this blog post.

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Retention Rate

Expert insight into the post-COVID world of mobile marketing

Health Trackers grow in January at a higher rate than any other month. Find out the cause in this very post!

Japan, the 4th richest country in the world, makes for an individual and intriguing market to mobile analysts. We took on one of the biggest spending nations in our newest report.

As user acquisition costs rise, smart marketers are looking beyond the acquisition to post-install activities in order to find new ways to monetize.

At Adjust, we think app retention rates are really important. But why? Find out in this article.

Churn is an unavoidable part of app marketing, but don’t assume those users are lost forever. Broken down by vertical, we show you how likely users are to return to an app.

Acquire your users at a low cost per install (CPI) and then drive them to engage at high levels used to be the business mantra UA managers followed to grow installs and profits.

​Funda Yakin​, Director Media & Marketing Development at InnoGames, Germany’s leading developer and provider of mobile and online games, is certainly convinced—and for a good reason.

Retention rates in the Adjust platform have just been updated to better reflect retention. Find out more here.

Paul Malicki talked about EasyTaxi at Mobile Spree. Find the talk here.

App retention rates are a vital benchmark. Find out how they compare per vertical in this blog post.

Quick Links

Products

Resources

Company

Connect with us

Company

Connect with us

Funda Yakin, Director Media & Marketing Development at InnoGames, Germany’s leading developer and provider of mobile and online games, is certainly convinced—and for a good reason.