Retention rate

Explore industry benchmarks across verticals and regions and discover key strategies to boost your app's retention rates.

Dive into an in-depth analysis of install trends, session boosts, retention strategies, and more during the Indian Premier League.

Discover how to enhance your gaming app's revenue by integrating metagaming elements with our comprehensive guide on monetization strategies

Looking to increase retention and revenue with a mobile app loyalty program? We’ve got you covered with examples and a how-to, as well as our top tips for success.

Mexico is one of the largest app markets in Latin America. Let's take a closer look at this flourishing app market, focusing on entertainment, social media, and utility apps.

Learn how to effectively harness email campaigns to maximize mobile app engagement with key strategies, industry best practices, and examples.

For Chinese app developers looking to expand globally, get actionable insights and data-driven strategies to harness the booming opportunities in emerging markets.

Learn about the different types of location-based mobile marketing that are useful for app developers and marketers, including examples across verticals.

Delve into a treasure trove of ideas for mobile app A/B testing to optimize your marketing performance and in-app experience for improved app performance metrics.

Our latest report ranks markets and app verticals all over the globe, creating a user acquisition leaderboard so you can find your next hot-spot for growth.

Interest in health and fitness apps grows at the beginning of the new year as users start their fitness journey for the spring and summer seasons.

Take your mobile marketing to the next level with virtual and augmented reality. Learn how here.