Retention rate

Although different verticals naturally have different benchmarks for retention, increasing retention rates can increase the lifetime value (LTV) of your users and lead to greater monetization opportunities. Adjust is here to help you build a strong, robust retention strategy as you scale your app.

Blog Topics Retention rate

Nov 1, 2019

Fitness trackers see a boost in January — but do users keep their resolutions?

Health Trackers grow in January at a higher rate than any other month. Find out the cause in this very post!

Sep 10, 2019

In the U.S., entertainment apps beat the rest when it comes to retention

As user acquisition costs rise, smart marketers are looking beyond the acquisition to post-install activities in order to find new ways to monetize.

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