Retention rate

Learn about the different types of location-based mobile marketing that are useful for app developers and marketers, including examples across verticals.

Delve into a treasure trove of ideas for mobile app A/B testing to optimize your marketing performance and in-app experience for improved app performance metrics.

Our latest report ranks markets and app verticals all over the globe, creating a user acquisition leaderboard so you can find your next hot-spot for growth.

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Take your mobile marketing to the next level with virtual and augmented reality. Learn how here.

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Learn how to retain existing users and re-engage churned users for your app’s sustained success, including how retargeting works and how to use retargeting ads.

Your app’s e-commerce UX has a critical impact on customer satisfaction, retention, and conversion rates. Explore key elements of UX design and best practices.

Ensure your app marketing is up-to-date with the latest retention rates. Adjust provides the most recent app retention benchmarks, by region and vertical.

Learn how to effectively spread your marketing efforts across multiple channels and reach a wider audience without a higher advertising cost.

With billions of apps in existence, collecting and acting on in-app feedback could be a major competitive differentiator for your app. Learn how best to collect it

Explore the ins and outs of mobile app user retention rates, from the best retaining verticals to best practices to improve your retention rates.