Blog Topics Retention Rate

Retention Rate

Learn how live-ops works and how to A/B test with our complete guide

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Apr 19, 2021
What are live-ops and how do they work? Your guide to live operations for mobile games

Learn everything you need to know about increasing your retention rate with these 10 strategies.

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Apr 19, 2021
How to increase app retention: 10 strategies

As the fall-out from COVID-19 continues, over the next few weeks Adjust will be sharing insights from our clients and partners, giving mobile marketers some actionable intelligence on how to navigate ...

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Jun 16, 2020
From Mobile First to Mobile Best #2: The Future Marketer

Health Trackers grow in January at a higher rate than any other month. Find out the cause in this very post!

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Nov 1, 2019
Fitness trackers see a boost in January — but do users keep their resolutions?

Japan, the 4th richest country in the world, makes for an individual and intriguing market to mobile analysts. We took on one of the biggest spending nations in our newest report.

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Oct 23, 2019
Out now! Adjust and Liftoff’s Japan Engagement Report

As user acquisition costs rise, smart marketers are looking beyond the acquisition to post-install activities in order to find new ways to monetize.

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Sep 10, 2019
In the U.S., entertainment apps beat the rest when it comes to retention

At Adjust, we think app retention rates are really important. But why? Find out in this article.

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Jul 15, 2019
What makes a good retention rate?

Churn is an unavoidable part of app marketing, but don’t assume those users are lost forever. Broken down by vertical, we show you how likely users are to return to an app.

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Aug 28, 2018
Most users churn, but how many return?

Acquire your users at a low cost per install (CPI) and then drive them to engage at high levels used to be the business mantra UA managers followed to grow installs and profits.

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May 16, 2018
Wooga: Paying higher CPIs can improve LTV and drive profits for your game

​Funda Yakin​, Director Media & Marketing Development at InnoGames, Germany’s leading developer and provider of mobile and online games, is certainly convinced—and for a good reason.

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May 9, 2018
Are pre-installs the best path to acquire high-value, highly-engaged users?

Retention rates in the Adjust platform have just been updated to better reflect retention. Find out more here.

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Feb 7, 2017
Improved: Retention rate metrics now adjust for timezones

Paul Malicki talked about EasyTaxi at Mobile Spree. Find the talk here.

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Sep 13, 2016
Mobile Spree video recap: Tackling retention during activation with Paul Malicki