Retention Rate

Retention Rates are one of the most important metrics for measuring the performance of an app, giving you a clearer picture of your users’ behavior. Whilst different verticals have different benchmarks, increasing retention rates can increase the lifetime value of your users and lead to greater monetization opportunities.

Blog Topics Retention Rate

Jul 2, 2021

How to develop your app gamification strategy: Everything you need to know

Learn how non-gaming apps can leverage gamification to optimize their KPIs and create a more satisfying user experience.

Jul 1, 2021

Adobe and Adjust: fintech trends and the state of mobile finance

We join forces with Adobe to look at emerging trends in fintech along with in-app behaviors, patterns and user trends

Jun 2, 2021

Building a world-class user onboarding experience

CleverTap share their best practices for creating an excellent mobile onboarding experience that optimizes user retention

Apr 16, 2021

What are live-ops and how do they work? Your guide to live operations for mobile games

Learn how live-ops works and how to A/B test with our complete guide

Feb 25, 2021

How to keep users more engaged in your video app

People are spending more time on their phones than ever before, if you want to learn how to keep them engaged in your video app, click here.

Feb 12, 2021

How to increase app retention: 10 strategies

Learn everything you need to know about increasing your retention rate with these 10 strategies.

Jul 29, 2020

Understanding the user journey for mobile apps: Everything marketers need to know

Learn how to map the user journey and use this process to optimize your app’s user experience with this guide.

Jun 16, 2020

From Mobile First to Mobile Best #2: The Future Marketer

As the fall-out from COVID-19 continues, over the next few weeks Adjust will be sharing insights from our clients and partners, giving mobile marketers some actionable intelligence on how to navigate ...

Nov 1, 2019

Fitness trackers see a boost in January — but do users keep their resolutions?

Health Trackers grow in January at a higher rate than any other month. Find out the cause in this very post!

Oct 23, 2019

Out now! Adjust and Liftoff’s Japan Engagement Report

Japan, the 4th richest country in the world, makes for an individual and intriguing market to mobile analysts. We took on one of the biggest spending nations in our newest report.

Sep 23, 2019

Retention rates and other lies

For many Adjust clients the retention rate, specifically “Day 1”, is a vital indicator of campaign performance, yet discussion on the definition and calculation of this widely-adopted metric is scarce...

Sep 10, 2019

In the U.S., entertainment apps beat the rest when it comes to retention

As user acquisition costs rise, smart marketers are looking beyond the acquisition to post-install activities in order to find new ways to monetize.