Ready, set, grow! The gaming app insights report 2025 has arrived

The mobile gaming industry has hit its next power-up. Installs are rebounding, AI-driven personalization is transforming engagement, and hybrid monetization is creating new revenue streams. But with rapid evolution comes fresh challenges. How can studios stay ahead in an increasingly competitive space?

The gaming app insights report 2025: Unlocking growth opportunities for mobile marketers has the answers! Packed with actionable data, expert insights, and tips and tricks to tackle emerging trends, this report equips studios with the strategies needed to adapt, engage players effectively, and maximize revenue.

• Discover how AI powers personalization, engagement, predictive retention and LTV, and dynamic gameplay to optimize UA, monetization, and content creation.
• Learn how seamless transitions between mobile, PC, and console are extending session times and strengthening player engagement​.
• Global gaming app installs grew 4% YoY in 2024, with LATAM (+9%) and MENA (+7%) emerging as the fastest-growing regions.
• Strategy games saw explosive install growth (+83%), while casino (+32%) and arcade (+23%) apps led sessions growth.
• While global CTR increased from 7% to 9%, signaling stronger ad engagement, CPI rose in key markets like North America, making advertising more expensive despite efficiency gains.
• High-LTV genres like strategy, action, RPG, and casino games continue to drive strong revenue, even as the average revenue per user across the gaming industry declines.

Ready to make your next big move? Download The gaming app insights report 2025: Unlocking growth opportunities for mobile marketers now and level up your mobile gaming success.