Gaming apps

Mobile gaming has grown into one of — if not the — biggest app verticals. However, this means the mobile gaming app industry is also one of the most competitive spaces for marketers and advertisers, especially when it comes to hypercasual games. Adjust is here to make sure you are up to speed with all of the latest developments in the world of mobile gaming, from launching your app to expanding globally

Blog Topics Gaming apps

Sep 21, 2023

Out now! Mobile app trends spotlight edition: LATAM

Get the latest mobile app benchmarks and trends from Latin America (LATAM) in our brand new ‘spotlight’ format, designed to bring you quick, actionable data and insights.

Sep 18, 2023

Why savvy gaming advertisers are embracing cross-device marketing

Is mobile-first advertising dead? No, but cross-device advertising is rapidly expanding even further among savvy app marketers. Read why here.

Sep 07, 2023

PC and console: Game-changing advertising channels

PC and console platforms are the hottest new advertising channels among gaming app marketers. Get the four reasons behind this trend’s popularity.

Aug 15, 2023

Mobile gaming app tactics that go beyond user acquisition

User acquisition is great, but it’s not the only factor driving a gaming app’s success. Get the freshest mobile gaming app strategies here.

Jul 14, 2023

The latest user acquisition strategies for mobile games

Honing your user acquisition strategy is vital for mobile gaming marketers. We’ve got eight best practices to help you get new users and grow your gaming app.

Jun 21, 2023

Gaming apps mid-2023: The status quo + 4 tips to rally

Mobile gaming apps, get the latest data on installs, sessions, and retention for 2023. Plus, snag four tips on how to succeed in the second half of 2023.

Jun 06, 2023

Hybrid casual games: The new kid on the gaming app block

Curious about the hype around hybrid casual gaming apps? We cover why this new app subvertical is on the rise and give tips for developers who wish to build one.

Dec 23, 2022

How to top the mobile arcade game charts in four steps

From classic arcade gaming to mobile arcade gaming, learn what makes this game category consistently successful throughout technological advancement.

Dec 05, 2022

Unlock Q5 to level up your gaming app

Analyzing data from the past two years, December and January have proved lucrative for gaming apps. Dig into the statistics and predictions to prepare for Q5.

Nov 30, 2022

Mobile gaming apps step into the Web3 realm

Despite the crypto winter, investors are heavily funding blockchain games, including Web3 gaming technology. See the impact on mobile gaming.

Oct 27, 2022

Out today! Adjust x Liftoff: Japan mobile app trends 2022

Created in partnership with Liftoff, our Japan mobile app trends 2022 report deep dives into mobile gaming, e-commerce, fintech, dating apps, and CTV in Japan.

Sep 30, 2022

Our top three tips for sustained indie mobile game success

Learn how to turn your indie game app into a success story. From launch to retaining users and engagement, we give you our top indie game marketing tips.