Gaming

Mobile gaming has grown into one of — if not the — biggest app verticals. However, this means the mobile gaming app industry is also one of the most competitive spaces for marketers and advertisers, especially when it comes to hypercasual games. Adjust is here to make sure you are up to speed with all of the latest developments in the world of mobile gaming, from launching your app to expanding globally

Blog Topics Gaming

Jun 06, 2023

Hybrid casual games: The new kid on the gaming app block

Curious about the hype around hybrid casual gaming apps? We cover why this new app subvertical is on the rise and give tips for developers who wish to build one.

Dec 23, 2022

How to top the mobile arcade game charts in four steps

From classic arcade gaming to mobile arcade gaming, learn what makes this game category consistently successful throughout technological advancement.

Dec 05, 2022

Unlock Q5 to level up your gaming app

Analyzing data from the past two years, December and January have proved lucrative for gaming apps. Dig into the statistics and predictions to prepare for Q5.

Nov 30, 2022

Mobile gaming apps step into the Web3 realm

Despite the crypto winter, investors are heavily funding blockchain games, including Web3 gaming technology. See the impact on mobile gaming.

Oct 27, 2022

Out today! Adjust x Liftoff: Japan mobile app trends 2022

Created in partnership with Liftoff, our Japan mobile app trends 2022 report deep dives into mobile gaming, e-commerce, fintech, dating apps, and CTV in Japan.

Sep 30, 2022

Our top three tips for sustained indie mobile game success

Learn how to turn your indie game app into a success story. From launch to retaining users and engagement, we give you our top indie game marketing tips.

Sep 27, 2022

The gaming apps’ guide to mobile measurement analytics

Promoting or developing a gaming app? You’ll want to tap into our guide covering mobile measurement to ensure you’re tracking the right metrics for success.

Sep 13, 2022

Gaming apps hop on board as CTV growth continues

Gaming is now among the top 4 categories of CTV apps across all major platforms. We lay out everything marketers need to know to leverage this emerging space.

Sep 07, 2022

Mobile gaming levels up in EMEA: Installs, sessions, and user behavior

Mobile game installs in 2022 eclipse pandemic-driven growth but sessions drop slightly as user habits diversify.

Aug 31, 2022

Mobile gaming in APAC ascends new heights in 2022

Continued growth in mobile gaming in APAC is promising for app marketers. We examine recent trends and offer strategies to grow your app in the region.

Aug 26, 2022

Five profit-driving benefits of hybrid-casual games

Learn the benefits of converting your casual or hyper-casual mobile game to a hybrid-casual game, get ideas for which types of meta layers to introduce, and see examples.

Jul 14, 2022

Using player cohort data to open up new sources of funding for mobile gaming studios

Pollen VC tells how mobile gaming studios can unlock new sources of funding when they use player cohort data to better predict LTV and increase valuation.