Gaming

Learn how live-ops works and how to A/B test with our complete guide

This guide covers the basics of playable ads: from what they are and how they work to how to A/B test for optimal results.

Social mobile games offer users the ability to have a social experience while being entertained. Learn the essential features of social gaming here.

Learn how to increase engagement and retention while providing a positive user experience with reward video ads.

Collectibles in mobile games can improve pretty much all your metrics – if you design them right. Here’s GameAnalytics' quick guide to weaving collectibles into your core gameplay.

Founder & CEO of askblu.ai Dominique Busso explains how difficulty tuning is being disrupted by data science and machine learning and how this can be embraced to boost retention

GameAnalytics share their thoughts on why subscriptions for games haven’t taken off on mobile — and why that might change

Alon Dayan shares how bots can impact on the user experience for games and why it’s important to ensure you have the best protection against bot fraud

With the wild success of hyper casual developers, the Financial Times published an insightful article profiling their unique model

Idle games, also known as clicker games, continue to progress even while the user isn’t active. Learn everything you need to know about idle games with our guide.

Learn everything you need to know about mobile video ads with our guide

This guide covers how to advertise your mobile game, including different ad formats and how to use social media platforms to your benefit.