Gaming

Learn how to turn your indie game app into a success story. From launch to retaining users and engagement, we give you our top indie game marketing tips.

Promoting or developing a gaming app? You’ll want to tap into our guide covering mobile measurement to ensure you’re tracking the right metrics for success.

Gaming is now among the top 4 categories of CTV apps across all major platforms. We lay out everything marketers need to know to leverage this emerging space.

Mobile game installs in 2022 eclipse pandemic-driven growth but sessions drop slightly as user habits diversify.

Continued growth in mobile gaming in APAC is promising for app marketers. We examine recent trends and offer strategies to grow your app in the region.

Learn the benefits of converting your casual or hyper-casual mobile game to a hybrid-casual game, get ideas for which types of meta layers to introduce, and see examples.

Pollen VC tells how mobile gaming studios can unlock new sources of funding when they use player cohort data to better predict LTV and increase valuation.

In this guide, we’ll cover the most popular mobile gaming types and provide an overview with examples for each genre in mobile gaming.

When developing your gaming app, your monetization strategy is a crucial aspect to consider before launch. There are several monetization methods to consider.

Media buyers are rushing to in-game advertising. Learn why mobile in-game ads are worth investing in, and snag some powerful strategies on how best to employ them.

The mobile gaming market is changing rapidly. Keep up with the latest trends in mobile game marketing with these tips and helpful data.

Learn the ins and outs of advergaming, how brands are creating easy-to-play games, and how you can leverage the format to promote your app.