Blog Topics Gaming

Gaming

Mobile gaming has grown into one of the biggest app verticals, but is also one of the most competitive. Make sure you are up to speed with all of the latest developments in the world of mobile gaming.

Learn everything you need to know about mobile video ads with our guide

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Jul 6, 2020
Everything you need to know about mobile video ads for gaming apps

Whether you’re looking for a reliable fitness app or free mobile games, find the best apps to entertain yourself and stay in shape with our guide.

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Apr 28, 2020
How to entertain yourself when social distancing: A stay-at-home guide to mobile apps

Learn the different mechanics hyper-casual games offer and how they can be monetized with this guide.

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Apr 17, 2020
How to make a hyper-casual game successful: Everything you need to know

New research by Adjust found that more than 40% of respondents have paid for bots, spending an average of $65.

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Apr 15, 2020
How many mobile gamers use bots to help them win? (Hint: a lot)

Learn how to protect your gaming or ecommerce app from in-app bot fraud, here.

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Nov 14, 2019
How bot fraud affects Gaming and Ecommerce apps – and how to fight back with anti-bot protection

In this guide, we outline what user acquisition means for mobile games and share best practices.

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Oct 7, 2019
User acquisition strategy: Best practices for marketing mobile games

ironSource's VP Revenue explains how to run a successful ROAS campaign when monetizing your game with in-app ads.

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Apr 18, 2019
How to run ROAS user acquisition campaigns for ad-based games

Game designers—first video and now mobile—have traditionally drawn on psychology principles to pinpoint the mix of features and mechanics sure to make gameplay fun and addictive.

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Sep 13, 2018
Understanding player motivation models to engage your audiences for the long term

In many ways, app developers, like popular consumer brands in a supermarket, are locked in a fight for two scarce resources: consumer attention and shelf space.

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Aug 23, 2018
How Innogames' harnesses pre-installs to reach new audiences

Here’s a taste of our upcoming Mobile Gaming Benchmarks report.

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Jun 26, 2018
Mobile gaming benchmarks: How do subcategories compare?

Acquire your users at a low cost per install (CPI) and then drive them to engage at high levels used to be the business mantra UA managers followed to grow installs and profits.

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May 16, 2018
Wooga: Paying higher CPIs can improve LTV and drive profits for your game

Want to find out why December is so special? Learn what makes Games different with data from Adjust’s benchmarks, here.

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Mar 20, 2018
Why is December the month for Gaming apps?