Gaming apps

Mobile gaming has grown into one of — if not the — biggest app verticals. However, this means the mobile gaming app industry is also one of the most competitive spaces for marketers and advertisers, especially when it comes to hypercasual games. Adjust is here to make sure you are up to speed with all of the latest developments in the world of mobile gaming, from launching your app to expanding globally

Blog Topics Gaming apps

Mar 29, 2024

A guide to hyper casual games: From mechanics to monetizing

With mass audience appeal and growing market value, hyper casual games are popular, engaging, and addictive. Here’s how to make and monetize yours.

Mar 27, 2024

How to level up: A guide to mobile gaming analytics

Discover the latest trends in mobile gaming analytics, including crucial KPIs, AI insights, and predictive modeling, to boost engagement and revenue.

Mar 22, 2024

Integrating metagaming monetization into your core gameplay

Discover how to enhance your gaming app's revenue by integrating metagaming elements with our comprehensive guide on monetization strategies

Mar 18, 2024

Game on! Adjust & AppLovin’s Gaming app insights report is here

Reignite mobile gaming growth in 2024 with our detailed industry analysis, granular data deep-dive, and insider tips for success—from crafting top creatives to driving user LTV.

Mar 12, 2024

Take your mobile game to PC with Google Play Games and Adjust

Unlock cross-platform success with Adjust's PC | Console Measurement solution and our integration with Google Play Games on PC.

Dec 05, 2023

Out now! Exporting excellence: Dive into the global surge of Chinese apps

For Chinese app developers looking to expand globally, get actionable insights and data-driven strategies to harness the booming opportunities in emerging markets.

Sep 21, 2023

Out now! Mobile app trends spotlight edition: LATAM

Get the latest mobile app benchmarks and trends from Latin America (LATAM) in our brand new ‘spotlight’ format, designed to bring you quick, actionable data and insights.

Sep 18, 2023

Why savvy gaming advertisers are embracing cross-device marketing

Is mobile-first advertising dead? No, but cross-device advertising is rapidly expanding even further among savvy app marketers. Read why here.

Sep 07, 2023

PC and console: Game-changing advertising channels

PC and console platforms are the hottest new advertising channels among gaming app marketers. Get the four reasons behind this trend’s popularity.

Aug 15, 2023

Mobile gaming app tactics that go beyond user acquisition

User acquisition is great, but it’s not the only factor driving a gaming app’s success. Get the freshest mobile gaming app strategies here.

Jul 14, 2023

The latest user acquisition strategies for mobile games

Honing your user acquisition strategy is vital for mobile gaming marketers. We’ve got eight best practices to help you get new users and grow your gaming app.

Jun 21, 2023

Gaming apps mid-2023: The status quo + 4 tips to rally

Mobile gaming apps, get the latest data on installs, sessions, and retention for 2023. Plus, snag four tips on how to succeed in the second half of 2023.