Just released! Mobile app trends 2026: Japan edition

Most marketers don’t need convincing that Japan is a serious app market. Smartphone penetration sits near 85% and iOS commands 67–68% of the market, one of the highest shares anywhere in the world.

The opportunity is getting bigger, too. Japan’s Mobile Software Competition Act came into full force in December 2025, opening the door to third-party app stores, alternative in-app payments, and web-based checkout. More players entering the market means more competition for attention, but also more room for marketers who move early to carve out an edge.

Staying ahead of the competition and acting on the opportunity takes accurate, up-to-date data. Adjust’s latest Mobile app trends 2026: Japan edition report, with insights from Sensor Tower, gives you the benchmarks to see where the market is headed and how your app stacks up.

• Install, session, session length, and retention benchmarks across gaming, finance, entertainment, and comics.
• Top app rankings for Q1 2026 by downloads and revenue, across each vertical, from Sensor Tower.
• Stock trading app installs in Japan increased 90% YoY in H1 2026, the strongest growth across all finance subverticals.
• iOS accounted for 68% of entertainment app installs and 68% of sessions in Japan in H1 2026.

Curious how Japan’s app market is performing? Download Mobile app trends 2026: Japan edition now.