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Just released! Mobile app trends spotlight edition: LATAM 2024
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Prashansa Shrestha, Content Writer, Adjust, Sep 18, 2024.
Latin America (LATAM) has become a key player in the global app market and is on an exciting growth trajectory. With rising smartphone adoption and increasing mobile app revenue—driven by a diverse, young, tech-savvy population—the region offers a wealth of opportunities for developers and marketers ready to tap into its dynamic, expanding market.
We’re thrilled to present our latest Mobile app trends spotlight edition: LATAM 2024. This report breaks down key performance metrics and analyzes the latest trends, offering you quick, actionable insights to stay ahead of the curve and drive scalable app growth.
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A sneak peek of what you’ll uncover inside:
- LATAM’s ATT opt-in rate outpaces the global average, with Brazil leading at up to 48%.
- Argentina saw a 36% rise in overall session growth YoY.
- E-commerce apps in LATAM experienced an 80% YoY surge in installs.
- Finance app session lengths increased by 24%, reaching 6.63 minutes in H1 2024.
Ready to unlock the full potential of LATAM’s app market? Download the Mobile app trends spotlight edition: LATAM 2024 now and get the insights you need to accelerate your app’s success.
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