Adjust at MAU 2025: AI, collaboration, and what’s next for mobile growth

The Adjust team was thrilled to return as title sponsors for MAU 2025. From meaningful conversations with customers and partners at our booth to announcing the launch of Adjust Growth Copilot on the main stage, this year’s event brought together the best of mobile marketing—insights, innovation, and the opportunity to reconnect with industry peers.

Here’s a look at Adjust’s week at MAU 2025.

Throughout the event, our booth was a hub for productive discussions around growth, measurement, and what’s next for the mobile ecosystem. We had the opportunity to connect with marketing leaders across industries and share how Adjust is continuing to evolve to meet new challenges—especially with the launch of Growth Copilot.

A major highlight of the week was Adjust CEO Andrey Kazakov’s appearance on the MAU Main Stage, where he joined Avi Blumenstein, Direct of Growth Marketing, Age of Learning, to discuss Best Practices for Driving Growth with AI. The session explored how mobile marketers can apply AI in practical, measurable ways—whether through campaign optimization, faster decision-making, or more agile operations.

As part of the discussion, Andrey also introduced Adjust Growth Copilot, our brand new, natural language AI solution built to help marketing teams turn data into action and drive smarter, more efficient growth.

The session covered:

• How mobile marketers are can maximize AI to accelerate performance
• Opportunities to optimize creative, campaigns, and operations in real time
• Why AI is becoming essential for resource efficiency and scale
• How Adjust Growth Copilot fits into this landscape

Outside the main event, we co-hosted a number of gatherings designed to bring people together and foster more personal connections. We kicked off the week with Hole in One @ TopGolf on Tuesday evening, hosted with Reddit and Sensor Tower—a well-paced evening of conversation, community, and a little competition. From there, the momentum continued into a VIP Happy Hour with Reddit, where we caught up with familiar faces and connected with new ones in a more focused setting.

On Wednesday, we partnered with AppLovin to host Appy Gilmore at Swingers, Mandalay Bay—a standout evening that combined great energy and conversation alongside a golf showdown. On day 3, the MAU Wrap Party at Hakkasan was a fitting end to a week filled with collaboration, connection, and momentum across the mobile ecosystem.

As always, MAU was a valuable and exciting opportunity to connect, share ideas, and get a clear view of where the industry is headed. From on-stage sessions to discussions throughout the week, we’re wrapping up the event with fresh insights, new connections, and renewed momentum.

If we didn’t get a chance to connect in Vegas, we’d love to keep the conversation going—whether it’s diving deeper into Adjust Growth Copilot or exploring how we can support your goals in the months ahead. Reach out your Adjust contact person for more information, or request a demo today to get started.