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Thinking of building an app? It’s essential to map out the cost of creating an app and the budget needed. Our guide for mobile app developers will help you do so.

Do you know what 9 things your app should have before it runs a soft launch? Get this checklist plus a rundown of the KPIs to monitor during your app’s soft launch.

In this guide we define common analytics terms, explain analytics’ significance in app marketing, and look at how different metrics help achieve various goals.

Which one is right for you? Dive into the benefits and potential drawbacks of native apps and progressive web apps.

Navigating Google App Campaigns post-IDFA doesn't have to be confusing. We've made a list of five tips for success, and reveal how an MMP can maximize your efforts.

Instant apps have matured since Google first introduced them in 2016. Learn how these apps are being used in mobile marketing today.

App icons are essential to ASO and app branding. Learn how to optimize your app's logo for best results, including how to perform A/B tests on your app's icon.

Learn the benefits of customer segmentation and how to strategically approach building valuable audiences. Plus, see examples of customer segmentation in action.

Data app sessions and installs in 2022 are growing, and our guide gives you the tips and tricks needed to succeed in this competitive space.

Learn how to tackle influencer marketing with best practices and examples for mobile app verticals including e-commerce, gaming, and lifestyle.

Mobile app monetization comes in many forms. Learn about the various monetization models available to app developers from in-app purchases to ads.

Data discrepancies are par for the course in mobile user acquisition marketing. Learn how to identify and resolve discrepancy issues on all platforms and channels.