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Data discrepancies are par for the course in mobile user acquisition marketing. Learn how to identify and resolve discrepancy issues on all platforms and channels.

Mobile attribution allows marketers to make smarter decisions that drive ROI. Learn how working with an MMP can empower your app marketing.

Leverage our ASA tips, tricks, and best practices to reach high-intent App Store audiences, convert them to high LTV users, and drive growth on iOS.

Customer engagement marketing enables marketing teams to create loyal customers all while making better use of UA budgets. Learn how.

Learn how to drive more organic installs for your app with our seven tips to build a robust app store optimization strategy for Google Play, App Store, and AppGallery.

About to build your mobile gaming app? We’ve rounded up the top FAQs about creating a mobile game and answered them for you in this guide.

In this guide, we’ll cover the most popular mobile gaming types and provide an overview with examples for each genre in mobile gaming.

Explore the latest in social media advertising with TikTok ads. Discover the different TikTok ad formats, pricing options, best practices, and key examples.

Turn your mobile app idea into reality with our exclusive checklist for app development. Plus, check out our tips for launching your e-commerce, fintech, or gaming apps.

Explore mobile in-app advertising, its many formats, and the important role it plays in app monetization as well as user acquisition.

Explore the ins and outs of mobile app user retention rates, from the best retaining verticals to best practices to improve your retention rates.

When developing your gaming app, your monetization strategy is a crucial aspect to consider before launch. There are several monetization methods to consider.