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Mobile app trends: 2023 edition
Mar 31, 2023
We cover everything you need to know about in-app messaging, including the essential benefits and best practices.
Mar 24, 2023
Growing app revenue means optimizing for mobile growth at every step of the user behavior funnel. Find out more here.
Jan 31, 2023
Develop a successful omnichannel app marketing strategy in 2023 with these eight methods and our top tips.
Jan 27, 2023
Thinking of building an app? It’s essential to map out the cost of creating an app and the budget needed. Our guide for mobile app developers will help you do so.
Jan 11, 2023
Do you know what 9 things your app should have before it runs a soft launch? Get this checklist plus a rundown of the KPIs to monitor during your app’s soft launch.
Dec 07, 2022
In this guide we define common analytics terms, explain analytics’ significance in app marketing, and look at how different metrics help achieve various goals.
Nov 18, 2022
Which one is right for you? Dive into the benefits and potential drawbacks of native apps and progressive web apps.
Nov 11, 2022
Navigating Google App Campaigns post-IDFA doesn't have to be confusing. We've made a list of five tips for success, and reveal how an MMP can maximize your efforts.
Oct 20, 2022
Instant apps have matured since Google first introduced them in 2016. Learn how these apps are being used in mobile marketing today.
Oct 17, 2022
App icons are essential to ASO and app branding. Learn how to optimize your app's logo for best results, including how to perform A/B tests on your app's icon.
Oct 07, 2022
Learn the benefits of customer segmentation and how to strategically approach building valuable audiences. Plus, see examples of customer segmentation in action.
Oct 06, 2022
Data app sessions and installs in 2022 are growing, and our guide gives you the tips and tricks needed to succeed in this competitive space.
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