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Unlimited measurement on mobile, web, CTV, PC, and console.
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Powerful analytics, reporting, and visualizations in Datascape.
Recommend
Make smarter decisions with AI-driven, next-generation measurement.
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Streamline operations and amplify your marketing with automation.
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Safeguard your data and prevent mobile ad fraud.
iOS & SKAN
Leverage machine-learning for scalable iOS and SKAdNetwork success.
CTV & OTT
Power-up omnichannel success and make connected TV a performance channel.
ROI Measurement
Effortlessly increase ROI and ROAS with accurate data and holistic views.
Fraud Prevention
Protect your data and budgets with proactive mobile ad fraud prevention.
PC & Console
Expand your horizons and power up PC and console games measurement.
Incrementality
AI-powered, next-gen incrementality analysis for granular campaign insights.
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Ebook
Mobile app trends: 2024 edition
Media mix modeling (MMM) guide
PC and console growth marketing guide
Gaming app insights report
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Jun 20, 2024
The power of app reviews in mobile marketing
Learn how to maximize app reviews, benefit from their strategic potential, and leverage the good and the bad to create better user experiences.
Jun 19, 2024
Best practices to engage users with pre-roll advertising on mobile
From the basics to the finer details, learn how to leverage pre-roll ads users won’t want to skip—and how they help drive growth for your business.
Mar 31, 2023
Retaining users with tactical in-app messaging
We cover everything you need to know about in-app messaging, including the essential benefits and best practices.
Mar 24, 2023
From acquisition to referral: Boost mobile app growth with these full-funnel marketing tips
Growing app revenue means optimizing for mobile growth at every step of the user behavior funnel. Find out more here.
Jan 31, 2023
Eight essential strategies for app marketing
Develop a successful omnichannel app marketing strategy in 2023 with these eight methods and our top tips.
Jan 27, 2023
Everything you need to know about the cost of developing an app
Thinking of building an app? It’s essential to map out the cost of creating an app and the budget needed. Our guide for mobile app developers will help you do so.
Dec 07, 2022
Seven best practices for industry-leading mobile app analytics
In this guide we define common analytics terms, explain analytics’ significance in app marketing, and look at how different metrics help achieve various goals.
Nov 18, 2022
Native apps vs. progressive web apps (PWAs): Everything you need to know
Which one is right for you? Dive into the benefits and potential drawbacks of native apps and progressive web apps.
Nov 11, 2022
How to succeed in Google App Campaigns post-IDFA
Navigating Google App Campaigns post-IDFA doesn't have to be confusing. We've made a list of five tips for success, and reveal how an MMP can maximize your efforts.
Oct 20, 2022
The power of instant apps for app developers and mobile marketers
Instant apps have matured since Google first introduced them in 2016. Learn how these apps are being used in mobile marketing today.
Oct 07, 2022
Customer segmentation 101: A marketer’s guide to building valuable audiences
Learn the benefits of customer segmentation and how to strategically approach building valuable audiences. Plus, see examples of customer segmentation in action.
Oct 06, 2022
How to market a dating app: Everything you need to know
Data app sessions and installs in 2022 are growing, and our guide gives you the tips and tricks needed to succeed in this competitive space.
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