Just released! The mobile app growth report: 2025 edition

We’re thrilled to announce the launch of The mobile app growth report: 2025 edition, our comprehensive global user acquisition (UA) leaderboard. The report ranks regions, countries, and verticals to reveal the markets with the greatest growth potential. Based on our entire dataset, it equips UA managers, developers, and growth marketers with benchmarks to guide their next moves.

This edition comes at a pivotal time. Acquisition costs are rising, user journeys are more fragmented, and competition for attention is intensifying, even as innovation accelerates. To help navigate this complex landscape, the Adjust Growth Score has evolved, now going beyond installs and cost efficiency to include sessions per user per day and retention. Each input is normalized and weighted for fair comparisons across markets and verticals.

Built for today’s UA challenges, the 2025 Growth Score shows where acquisition drives lasting app success, giving you the clarity to invest with confidence.

• APAC emerges as the highest-scoring region, reaching a Growth Score of 45.
• India claims the global #1 country-level spot with a Growth Score of 49.
• Gaming anchors app growth worldwide, recording the strongest vertical Growth Score of 45.8, with hyper casual leading among its subgenres.
• Publications climb into second place globally, achieving a Growth Score of 30.8.

Ready to uncover your next app growth opportunity? Download The mobile app growth report: 2025 edition today to access the complete analysis, rankings, and insights.