User Acquisition

We look at the value of behavioral segmentation and how you can leverage it to retain users and increase user engagement with your app.

We join forces with Adobe to look at emerging trends in fintech along with in-app behaviors, patterns and user trends

The first 24 hours are the most important when working with Apple’s SKAdNetwork, and how you set up your conversion value strategy is the key to successfully acquiring high LTV users.

Moburst take a look at the relationship between ASO and paid UA in crafting a strategy optimized to drive high-quality installs

We’ve partnered with Facebook to offer critical benchmark and industry data. Discover what’s in our latest report here.

Adjust is joining forces with AppLovin to build the future of app marketing together - learn more here

Challenger bank albo saw a 600% increase in conversion rate after switching to Adjust

Learn everything you need to know about creating effective ads for Twitter, TikTok and Google’s Universal App Campaigns (UAC) with this two-part guide.

In our latest guest post, App Radar share their advice on why and how you can combine ASO and app store advertising for the best results

In the first of a two-part series, we cover how to create ads for Facebook, Instagram and Reddit

Learn how to build and develop your fitness app’s marketing strategy with our complete guide

Read on to learn how you can find the perfect DSP, along with words of wisdom from some of Adjust’s partners.