User acquisition (UA)

To have a successful app, your app must naturally first have users. That’s why user acquisition (UA) is one of the main goals of app marketers. However, with so many apps available, the task of finding your target audience and standing out from the crowd can be a challenge. Adjust is here to equip you with the latest strategies to attract new, high-value users to your app.

Blog Topics User acquisition (UA)

Oct 6, 2022

How to market a dating app in 2022: Everything you need to know

Data app sessions and installs in 2022 are growing, and our guide gives you the tips and tricks needed to succeed in this competitive space.

Aug 18, 2020

Everything you need to develop your fitness app marketing plan

Learn how to build and develop your fitness app’s marketing strategy with our complete guide

Mar 23, 2020

Get the inside track with Adjust’s Essentials of Remarketing

Each week will see a new hand-picked lesson, including a webinar with Criteo, that will help you maximize your user acquisition budget.

Feb 14, 2020

Do apps feel the love on Valentine’s Day?

Almost every app marketer is sure to have a Valentine’s Day campaign up their sleeve. If not, we have the data to convince you to plan for the next one.

Feb 13, 2020

How to track app installs, reduce churn and optimize the user lifecycle

Learn the importance of app install tracking and the user lifecycle with our guide.

Sep 23, 2019

How to look beyond your branding with influencer marketing

Find everything you need to know about influencer marketing strategy here.

Sep 17, 2019

Use your ‘wildcard’ to break the rules and come up with breakthrough ideas

The soft launch is the most crucial stage in the lifecycle of your mobile gaming app. Find out how to maximize it here.

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