User Acquisition

User Acquisition is one of the main goals of any app marketer, but with so many apps available, the task of finding your target audience and standing out from the crowd can be a challenge. Make sure you know the latest strategies to attract new users to your app.

Blog Topics User Acquisition

May 27, 2022

iOS 14.5+: From day one until now

Key changes and developments from iOS 14 to iOS 16, what it means for the mobile marketing industry, and post-IDFA strategies to help you succeed on SKAdNetwork.

May 2, 2022

Mobile app usage surges as Mother’s Day is celebrated across the globe

Amid Mother's Day celebrations, recipe, food delivery, shopping, and streaming apps see significant usage increases as users turn to mobile to enhance the special day.

Apr 13, 2022

Mobile app usage springs up for Easter: Installs and sessions

Mobile games, shopping, and food delivery apps experience massive growth on a global and regional level during Easter.

Mar 24, 2022

Ramadan and mobile users: Global app installs, sessions, and spending surge

Streaming, health & fitness, and shopping apps undergo significant growth during Ramadan, with boosts across multiple metrics seen globally.

Mar 1, 2022

Contextual advertising’s comeback: Everything you need to know

Contextual targeting and contextual ads are one of the key strategies UA managers can employ to acquire new users amidst new privacy laws and regulations.

Feb 14, 2022

iOS 14.5+ Back to basics guide

Need to brush up on the basics of Apple’s privacy changes starting with iOS 14.5? We’ve got you covered in this comprehensive guide.

Feb 8, 2022

Storms joins Adjust for a Fireside Chat at the Hyper Games Conference 2022

Storms' Shn Juay and Adjust's Ekaterina Sabirova discuss current trends in the ever-evolving hyper casual gaming landscape at the HG Conference 2022

Jan 31, 2022

Love for mobile apps grows on Valentine's Day

Video streaming, food delivery and recipe apps feel the most love on Valentine’s Day, with huge increases in installs and sessions.

Jan 21, 2022

Mobile apps are becoming an integral part of Lunar New Year celebrations

Shopping and food delivery apps experience massive growth in sessions on Lunar New Year’s day

Jan 13, 2022

App usage patterns shift dramatically over the festive season

Many key verticals saw immense changes in installs and sessions over Christmas/New Year, with major peaks and troughs for food delivery, music streaming, gaming, and health & fitness.

Jan 11, 2022

Out Now! Scaling your app to 1 million users: The ultimate guide, Part 1

In part 1 of our 2 part series, Scaling your app to 1 million users: The ultimate guide, we dive into app store optimization and user acquisition.

Dec 14, 2021

RevX: Improve OTT app stickiness with programmatic advertising

As the OTT space continues to grow, so do the audiences and the competition. RevX explains how programmatic advertising can help drive a sticky user base.