User Acquisition

User Acquisition is one of the main goals of any app marketer, but with so many apps available, the task of finding your target audience and standing out from the crowd can be a challenge. Make sure you know the latest strategies to attract new users to your app.

Blog Topics User Acquisition

Jul 1, 2021

Adobe and Adjust: fintech trends and the state of mobile finance

We join forces with Adobe to look at emerging trends in fintech along with in-app behaviors, patterns and user trends

Jun 23, 2021

iOS 14.5+: attribution in the first 24 hours - what matters

The first 24 hours are the most important when working with Apple’s SKAdNetwork, and how you set up your conversion value strategy is the key to successfully acquiring high LTV users.

May 27, 2021

Combining ASO and paid UA is the key to mobile success

Moburst take a look at the relationship between ASO and paid UA in crafting a strategy optimized to drive high-quality installs

Apr 7, 2021

Facebook and Adjust on the app economy: New report out now!

We’ve partnered with Facebook to offer critical benchmark and industry data. Discover what’s in our latest report here.

Feb 3, 2021

Adjust and AppLovin Join Forces

Adjust is joining forces with AppLovin to build the future of app marketing together - learn more here

Jan 7, 2021

How albo is using Adjust to increase quality of user acquisition traffic

Challenger bank albo saw a 600% increase in conversion rate after switching to Adjust

Oct 30, 2020

App advertising strategies: Effective ads for TikTok, Twitter and Google UAC

Learn everything you need to know about creating effective ads for Twitter, TikTok and Google’s Universal App Campaigns (UAC) with this two-part guide.

Oct 21, 2020

Combining App Store Optimization and App Store Advertising: Why it matters

In our latest guest post, App Radar share their advice on why and how you can combine ASO and app store advertising for the best results

Sep 30, 2020

App advertising strategies: creating ads for Facebook, Instagram and Reddit

In the first of a two-part series, we cover how to create ads for Facebook, Instagram and Reddit

Jul 21, 2020

Mobile Adjustments: Choosing the right mobile Demand Side Platform

Read on to learn how you can find the perfect DSP, along with words of wisdom from some of Adjust’s partners.

Jul 6, 2020

Everything you need to know about mobile video ads for gaming apps

Learn everything you need to know about mobile video ads with our guide

May 27, 2020

UA management: Everything you need to know when joining a new startup

Learn the basic principles of UA management for new startups with this guide.