User acquisition (UA)

To have a successful app, your app must naturally first have users. That’s why user acquisition (UA) is one of the main goals of app marketers. However, with so many apps available, the task of finding your target audience and standing out from the crowd can be a challenge. Adjust is here to equip you with the latest strategies to attract new, high-value users to your app.

Blog Topics User acquisition (UA)

Nov 13, 2023

Meta & Adjust: Announcing Meta install referrer for enhanced Android measurement

After working closely with Meta, we’ve officially implemented Meta install referrer, a brand new solution to measure Meta Android Campaigns performance.

Nov 08, 2023

Mastering Apple’s Custom Product Pages to level-up your ASA and ASO performance

Get strategic with Apple’s Custom Product Pages to enhance campaign performance, drive up conversion rates, and boost paid and organic results on the App Store.

Nov 01, 2023

Amplifying app marketing success with location-based advertising

Learn about the different types of location-based mobile marketing that are useful for app developers and marketers, including examples across verticals.

Oct 27, 2023

Mastering search engine optimization for your mobile app

Explore comprehensive SEO tactics tailored for mobile app marketers aiming to enhance their apps' visibility and success with a robust, modern strategy.

Oct 24, 2023

The ultimate list of A/B testing ideas to supercharge your mobile app growth strategy

Delve into a treasure trove of ideas for mobile app A/B testing to optimize your marketing performance and in-app experience for improved app performance metrics.

Oct 16, 2023

Fresh Black Friday marketing ideas for growth marketers

Want 10 Black Friday marketing tips to grow your holiday campaign? We’ve got everything covered from email marketing to social media advice. Read now.

Oct 03, 2023

Optimize your marketing measurement strategy for 2024 and beyond

Keep your competitive edge by staying current on these top trending measurement tactics, including SKAN advice, smart alerts, and media mix modeling.

Sep 27, 2023

Just released! The mobile app growth report: Discover your next UA gold mine

Our latest report ranks markets and app verticals all over the globe, creating a user acquisition leaderboard so you can find your next hot-spot for growth.

Sep 22, 2023

Four ways Adjust defines innovation in mobile measurement

Discover how Adjust has emerged as a guiding force in the current privacy-centric era, elevating your marketing measurement with next-generation solutions.

Sep 18, 2023

Why savvy gaming advertisers are embracing cross-device marketing

Is mobile-first advertising dead? No, but cross-device advertising is rapidly expanding even further among savvy app marketers. Read why here.

Sep 14, 2023

Navigating a new era of mobile marketing measurement with incrementality testing

Your 101 guide to incrementality. Learn how to calculate incrementality, how it differs from A/B testing, and which incremental model might be the best fit.

Sep 12, 2023

The proximity power of geofencing marketing for apps

Learn the definition of geofencing marketing, what geofencing is used for, how to boost opt-in rates for geofencing consent, and tips on creating the best campaigns.