Blog Topics User Acquisition

User Acquisition

User Acquisition is one of the main goals of any app marketer, but with so many apps available, the task of finding your target audience and standing out from the crowd can be a challenge. Make sure you know the latest strategies to attract new users to your app.

Learn everything you need to know about creating effective ads for Twitter, TikTok and Google’s Universal App Campaigns (UAC) with this two-part guide.

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Apr 15, 2021
App advertising strategies: Effective ads for TikTok, Twitter and Google UAC

In our latest guest post, App Radar share their advice on why and how you can combine ASO and app store advertising for the best results

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Oct 21, 2020
Combining App Store Optimization and App Store Advertising: Why it matters

Read on to learn how you can find the perfect DSP, along with words of wisdom from some of Adjust’s partners.

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Jul 21, 2020
Mobile Adjustments: Choosing the right mobile Demand Side Platform

Learn the basic principles of UA management for new startups with this guide.

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May 27, 2020
UA management: Everything you need to know when joining a new startup

Learn the most important metrics for app analytics and find best practices with our guide.

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Apr 21, 2020
Mobile app analytics: Key metrics and best practices for optimal results

Each week will see a new hand-picked lesson, including a webinar with Criteo, that will help you maximize your user acquisition budget.

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Mar 23, 2020
Get the inside track with Adjust’s Essentials of Remarketing

Learn how to develop your fitness app’s marketing strategy with our complete guide.

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Mar 20, 2020
Everything you need to develop your fitness app marketing plan

We break down the importance of email campaigns for mobile apps and share best practices for optimal results.

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Feb 25, 2020
Everything you need to know about email marketing for mobile apps

Almost every app marketer is sure to have a Valentine’s Day campaign up their sleeve. If not, we have the data to convince you to plan for the next one.

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Feb 14, 2020
Do apps feel the love on Valentine’s Day?

Learn the importance of app install tracking and the user lifecycle with our guide.

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Feb 13, 2020
How to track app installs, reduce churn and optimize the user lifecycle

Read our guide to learn everything you need to know about marketing your dating app in 2020.

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Feb 7, 2020
How to market a dating app in 2020: Everything you need to know

Learn everything you need to know about how organic installs impact paid advertising.

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Jan 20, 2020
The surprising effects of paid marketing on organic installs