User acquisition (UA)

To have a successful app, your app must naturally first have users. That’s why user acquisition (UA) is one of the main goals of app marketers. However, with so many apps available, the task of finding your target audience and standing out from the crowd can be a challenge. Adjust is here to equip you with the latest strategies to attract new, high-value users to your app.

Blog Topics User acquisition (UA)

May 17, 2023

Surging app demand boosts mobile marketing opportunities in INSEA

Learn how to leverage centralized data, measurement, and analytics to achieve success in INSEA’s booming mobile app market.

May 02, 2023

Get ready for mid-May and Memorial Day app marketing opportunities

From BBQs to app stores: How Memorial Day impacts app installs and sessions. Learn which verticals are most primed to boost ads in the lead-up to Memorial Day weekend.

Apr 24, 2023

Mom's the word: Tips and tricks for the Mother’s Day marketing motherload

Find out which app verticals soar in installs and sessions over Mother’s Day to prepare a stellar seasonal marketing campaign this May.

Apr 19, 2023

Mobile app UX design 101: Tips for success

Your app’s user experience (UX) is fundamental to its success. Get our mobile app design best practices and uncover which design elements are must-haves.

Apr 11, 2023

Getting strategic: How to curate a diversified advertising channel mix

Learn how to effectively spread your marketing efforts across multiple channels and reach a wider audience without a higher advertising cost.

Mar 24, 2023

From acquisition to referral: Boost mobile app growth with these full-funnel marketing tips

Growing app revenue means optimizing for mobile growth at every step of the user behavior funnel. Find out more here.

Feb 21, 2023

Multichannel marketing explained for mobile app marketers

Learn the benefits and challenges of creating multichannel marketing campaigns. Plus, get the three keys to success when using this approach.

Jan 04, 2023

How did organic and paid acquisition channels perform in 2022

While organic sessions make up a higher percentage of overall sessions, paid user acquisition remains an essential channel of organic growth.

Dec 02, 2022

Dynamic segmentation for app marketers 101

Get insights on how dynamic segmentation can increase your app campaign’s ROI and why mobile marketers are leveraging it for successful UA and retargeting.

Oct 21, 2022

Five key figures for app marketers looking to scale UA in Australia

Australia is home to an eager consumer market for mobile apps. Learn the key stats mobile marketers should know about the Australian market.

Oct 20, 2022

The power of instant apps for app developers and mobile marketers

Instant apps have matured since Google first introduced them in 2016. Learn how these apps are being used in mobile marketing today.

Oct 06, 2022

How to market a dating app in 2022: Everything you need to know

Data app sessions and installs in 2022 are growing, and our guide gives you the tips and tricks needed to succeed in this competitive space.