Get your copy! Mobile app trends 2025 is out now

In 2025, the global app industry is at an exciting crossroads. Opportunities abound for developers and advertisers, but navigating this dynamic space—amid evolving privacy regulations, emerging technologies, and shifting measurement methodologies—requires actionable insights, trusted partners and the right strategy.

Adjust and AppLovin have collaborated once again to bring you Mobile app trends 2025: A global benchmark of app performance. Combining Adjust’s robust data with AppLovin’s industry expertise, this report delivers a comprehensive view of the mobile app ecosystem, complete with benchmarks, in-depth analysis, and growth strategies to scale your app confidently.

• A deep-dive into critical topics such as AI's maturation in mobile marketing, privacy-centric measurement strategies, and the expansion of e-commerce on mobile platforms.
• By Q1 2025, App Tracking Transparency (ATT) opt-in rates  reached 35% globally.
• Global app installs increased by 11% in 2024, with sessions growing by 4%.
• E-commerce app installs jumped 17%, while sessions rose 13%.
• Gaming apps recorded a 4% increase in installs, with the median number of partners per app rising to 6.2.
• Finance app installs grew 27%, sessions increased 24%, and ARPMAU climbed to $4.1 in 2024.

Stay ahead of the competition with exclusive insights into key verticals, with regional trends across APAC, Europe, LATAM, MENA, and North America. Download Mobile app trends 2025: A global benchmark of app performance today!