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In 2025, e-commerce installs have declined by 14%, while sessions are up 2%. This divergence points to a shift in user behavior: fewer app downloads, but more active engagement. As AI, personalization and multi-channel journeys become standard, meeting user expectations requires more than baseline acquisition tactics. Growth now depends on precision, relevance, and the ability to provide meaningful, seamless experiences.
We’re excited to announce the release of The shopping app insights report 2025: Trends and tips for high-converting customer experiences. The report is packed with full-funnel benchmarks, actionable insights, and everything needed to simplify smart, fast decision-making across acquisition, engagement, and monetization.
What’s inside the report:
- See how AI is transforming shopping apps, from creative automation and predictive targeting to real-time budget allocation and personalized experiences.
- Learn how top apps are optimizing web-to-app flows, deep linking, and mobile web strategies to increase conversions.
- Find out how to get ahead in Q4 with strategic tips on testing, localization, and spend.
A sneak peek at key findings
- E-commerce app installs increased by 18% in LATAM in H1 2025 and 13% in APAC, with Thailand and Brazil emerging as top growth markets.
- Marketplace apps led user engagement in H1 2025, recording the longest average session length (10.69 minutes) and the highest day 1 retention rate (24.8%).
- While global ARPMAU declined, revenue performance surged in LATAM and Southeast Asia.
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