Mobile app analytics

With more apps being introduced to the market than ever before, user attention is an increasingly scarce resource. Adjust is here to teach you how to leverage the priceless value of data analytics for your mobile app. Marketers and app developers alike will be able to employ our industry-proven analytics tactics to understand user behavior, accelerate user acquisition (UA), and develop proven strategies to retain and attract the most profitable users.

Blog Topics Mobile app analytics

May 29, 2023

The app marketer's survival guide to navigating economic downturns Part 2: Centralized data

Find out how centralizing data and leveraging Adjust's analytics suite can help app marketers drive growth and innovation during uncertain economic times.

May 25, 2023

Adjust x AppTweak: New integration to measure organic impact

Discover how organic app store optimization boosts paid app campaigns. Uncover effective strategies for maximizing app visibility and downloads.

May 22, 2023

Data clean rooms: The future of measurement or just another form of aggregated reporting?

Dive into data clean rooms, what they mean for measurement, and learn Adjust’s future-proof approach to effective campaign optimization and measurement.

May 17, 2023

Surging app demand boosts mobile marketing opportunities in INSEA

Learn how to leverage centralized data, measurement, and analytics to achieve success in INSEA’s booming mobile app market.

May 05, 2023

Mobile e-commerce user experience best practices for app developers

Your app’s e-commerce UX has a critical impact on customer satisfaction, retention, and conversion rates. Explore key elements of UX design and best practices.

May 03, 2023

How to stay on top of your app campaigns in 2023

Adjust’s CPO, Katie Madding shares advice for app marketing campaign management. Get 6 insights to help you work smarter and faster this year.

Apr 25, 2023

Get the mobile app retention benchmarks for 2023

Ensure your app marketing is up-to-date with the latest retention rates. Adjust provides the most recent app retention benchmarks, by region and vertical.

Apr 18, 2023

Exploring Google Privacy Sandbox on Android’s two report types

Learn the difference between Privacy Sandbox on Android’s event reports and aggregatable reports and how they work re. mobile attribution & measurement.

Apr 17, 2023

The rich media ad-vantage for mobile app marketing success

Learn how to use rich media, a type of display advertising that marketers can leverage to improve campaign CTR and long-term user retention.

Apr 12, 2023

Inside Africa's app market: Trends in 2023

Get a comprehensive look at Africa's app market growth and promising upward trends for installs, sessions, and user engagement in 2023.

Apr 11, 2023

Getting strategic: How to curate a diversified advertising channel mix

Learn how to effectively spread your marketing efforts across multiple channels and reach a wider audience without a higher advertising cost.

Mar 21, 2023

Digital banking apps are on the rise in Southeast Asia

Southeast Asia is experiencing an amplification of the global digital transformation of financial services. Learn from two banks in Vietnam and Thailand taking the lead.