Mobile Analytics

With more apps than ever before, user attention is an increasingly scarce resource. With mobile analytics marketers and app developers can understand user behavior and find the best ways to acquire new users and keep existing ones coming back.

Blog Topics Mobile Analytics

Jun 2, 2021

Google announces the removal of Android Advertising ID for Limited Ad Tracking users

Today, Google announced that when Android 12 is launched, Android Advertising ID will be removed for all users who have activated Limited Ad Tracking

Jun 2, 2021

Building a world-class user onboarding experience

CleverTap share their best practices for creating an excellent mobile onboarding experience that optimizes user retention

May 19, 2021

It’s back! Mobile App Trends 2021: A Global Benchmark of App Performance

Adjust’s latest report provides insight into global mobile app developments to help marketers better understand their users and the ever-evolving app economy

Apr 23, 2021

Understanding header bidding: Your complete guide

Our guide covers the basics of in-app header bidding, including how the method works and best practices.

Apr 7, 2021

Facebook and Adjust on the app economy: New report out now!

We’ve partnered with Facebook to offer critical benchmark and industry data. Discover what’s in our latest report here.

Apr 1, 2021

App Promotion Summit: Figuring out connected TV is key to OTT advertising

CTV allows you to combine the performance and measurement of digital with the reach and quality of TV

Mar 5, 2021

How to let data drive your decisions

Tale About Data’s Lior Barak explains how data analytics teams can get bogged down in creating dashboards for everything — and end up not serving the company as best they can

Feb 17, 2021

Out now! Adjust’s Mobile Streaming Report 2021

Adjust’s latest ebook on mobile streaming provides a breakdown of demographic-specific patterns across eight key markets. Download your free copy here.

Feb 10, 2021

User acquisition and re-engagement strategies for subscription apps

In this guest post, RevX share their tried-and-tested mobile strategies to unlock growth for subscription apps

Feb 3, 2021

Adjust and AppLovin Join Forces

Adjust is joining forces with AppLovin to build the future of app marketing together - learn more here

Feb 1, 2021

Apple on SKAdNetwork and Private Click Measurement: What you need to know

Apple has released more details on its upcoming privacy changes - learn what this means for your app here.

Jan 29, 2021

Mobile e-commerce UX: Best practices and global trends for 2021

Learn how to build e-commerce mobile apps and best practices for optimal results.