Mobile app analytics

With more apps being introduced to the market than ever before, user attention is an increasingly scarce resource. Adjust is here to teach you how to leverage the priceless value of data analytics for your mobile app. Marketers and app developers alike will be able to employ our industry-proven analytics tactics to understand user behavior, accelerate user acquisition (UA), and develop proven strategies to retain and attract the most profitable users.

Blog Topics Mobile app analytics

Feb 1, 2023

Brazil in three charts: Installs, sessions, and retention rates

Brazil's mobile market is rapidly growing. Find out which verticals had the most downloads, highest sessions, and best retention rates.

Jan 30, 2023

Mobile app usage hops up on Lunar New Year 2023

Find out how deal discovery, food delivery, recipe, and gaming apps performed on Lunar New Year day 2023.

Dec 7, 2022

Hunger for food delivery apps grows in 2022 against all odds

Despite economic challenges and a return to restaurants, consumers continue to order-in more as their love for the convenience of food delivery apps prevails.

Sep 27, 2022

The gaming apps’ guide to mobile measurement analytics

Promoting or developing a gaming app? You’ll want to tap into our guide covering mobile measurement to ensure you’re tracking the right metrics for success.

Aug 25, 2022

Measuring marketing success on CTV: Unlocking assisting power

Harness the exciting potential of Connected TV by transforming it into a performance channel and exploring its huge assisting power across channels.

Jan 28, 2022

The must-know mobile app KPIs for every vertical

No matter what category your app is in, we have a suggestion for the KPIs you need to measure. From mobile gaming to fintech, learn more about the metrics that matter.

Dec 11, 2020

How to make a freemium app: key benefits and best practices

Freemium modeling is a popular way to monetize mobile apps in 2020. Generate a large audience and identify the best way to monetize users with our guide to the freemium model.

Nov 13, 2020

Your guide to holiday season marketing campaigns for ecommerce apps

A successful holiday season is essential to ecommerce apps. In this guide, we cover everything you need to know about marketing strategies for Black Friday, Cyber Monday and the Christmas period.