Blog Topics Mobile Analytics

Mobile Analytics

With more apps than ever before, user attention is an increasingly scarce resource. With mobile analytics marketers and app developers can understand user behavior and find the best ways to acquire new users and keep existing ones coming back.

Adjust's solution for attribution compatible with iOS 14: the Attribution Hash

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Jul 3, 2020
Granular attribution compatible with iOS 14: The Attribution Hash

User consent on iOS14 and SKAdNetwork versus AppTrackingTransparency.

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Jun 30, 2020
The future of the ad ecosystem on iOS 14

Learn the most important metrics for app analytics and find best practices with our guide.

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Apr 21, 2020
Mobile app analytics: Key metrics and best practices for optimal results

The concept of a tech stack suggests all the parts (and there are many more than we have listed so far, including visualization and automation) fit together in an orderly fashion like Legos.

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Mar 4, 2020
What makes up the mobile tech stack?

LTV forecasting is a uniquely challenging problem for which there are several competing approaches. Find out how to deal with LTV here.

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Feb 27, 2020
LTV forecasts: Testing, validation and error analysis

Learn everything you need to know about how organic installs impact paid advertising.

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Jan 20, 2020
The surprising effects of paid marketing on organic installs

Read this guide for everything you need to know about A/B testing.

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Dec 17, 2019
Everything you need to know about A/B testing for mobile apps

Health Trackers grow in January at a higher rate than any other month. Find out the cause in this very post!

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Nov 1, 2019
Fitness trackers see a boost in January — but do users keep their resolutions?

Japan, the 4th richest country in the world, makes for an individual and intriguing market to mobile analysts. We took on one of the biggest spending nations in our newest report.

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Oct 23, 2019
Out now! Adjust and Liftoff’s Japan Engagement Report

In Adjust’s App Trends report, we found that Mobility apps had some of the highest Growth Scores of any app, but the lowest retention. That trend has only become more extreme in 2019.

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Oct 16, 2019
Mobility, measured: The state of urban mobility apps in 2019

As user acquisition costs rise, smart marketers are looking beyond the acquisition to post-install activities in order to find new ways to monetize.

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Sep 10, 2019
In the U.S., entertainment apps beat the rest when it comes to retention

Tale About Data’s Managing Partner, Lior Barak, presented his views on data, hummus and more to a packed Mobile Spree audience in one of our Spree highlights.

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Jul 3, 2019
How to construct your data the right way: Mobile Spree Berlin 2019