Mobile Analytics

With more apps than ever before, user attention is an increasingly scarce resource. With mobile analytics marketers and app developers can understand user behavior and find the best ways to acquire new users and keep existing ones coming back.

Blog Topics Mobile Analytics

May 2, 2022

Mobile app usage surges as Mother’s Day is celebrated across the globe

Amid Mother's Day celebrations, recipe, food delivery, shopping, and streaming apps see significant usage increases as users turn to mobile to enhance the special day.

Apr 20, 2022

Adjust x MAAS launch INSEA report: Decrypting the fintech goldrush in the new normal

In partnership with MAAS, this report looks at the growth of fintech in India and Southeast Asia since the pandemic, tracing app trends and user behavior in the region.

Apr 19, 2022

Crypto and Mobile in 2022 Series Part 5: Crypto app users are sticky and highly engaged

It’s not just sessions and installs that are cause to celebrate for crypto apps. Stickiness, retention rates, and overall user engagement also perform brilliantly.

Apr 13, 2022

Mobile app usage springs up for Easter: Installs and sessions

Mobile games, shopping, and food delivery apps experience massive growth on a global and regional level during Easter.

Mar 31, 2022

Crypto and Mobile in 2022 Series Part 4: User numbers for crypto & digital currency apps soar

Crypto app sessions and installs grew dramatically in 2022. We explore when, why, and how marketers can shape their crypto UA strategies efficiently.

Mar 25, 2022

How to launch an app: From market research to monetization

Whether launching an app on Google Play or the App Store, we cover every step of the process and take all factors into consideration to ensure success.

Mar 24, 2022

Ramadan and mobile users: Global app installs, sessions, and spending surge

Streaming, health & fitness, and shopping apps undergo significant growth during Ramadan, with boosts across multiple metrics seen globally.

Mar 14, 2022

Calculating LTV post-IDFA: Solving the need for predictive analytics

Learn how Adjust is solving for predictive LTV on iOS 14.5+ by working successfully with aggregated SKAdNetwork data and machine learning.

Mar 11, 2022

Go inside data clean rooms in 2022: An old solution to a new challenge

Why are data clean rooms on marketers’ minds? Explore how data clean rooms can help optimize your marketing efforts with privacy in mind. Let's dive in.

Mar 8, 2022

Crypto and Mobile in 2022 Series Part 3: NFTs, metaverse, and blockchain-based gaming

NFTs, blockchain games, and the metaverse are hot topics in 2022. Here’s what they mean for marketers and developers on mobile.

Mar 2, 2022

Crypto and Mobile in 2022 Series Part 2: Blockchain, crypto, and what it means for mobile

In part two of our new series, we explain key concepts in digital assets and why mobile is a critical gateway to these assets.

Feb 17, 2022

Google announces Privacy Sandbox for Android: Here’s what it means

Google has announced its plans to expand the Privacy Sandbox initiative to Android. Here's what that means for app marketers.