Mobile Analytics

With more apps than ever before, user attention is an increasingly scarce resource. With mobile analytics marketers and app developers can understand user behavior and find the best ways to acquire new users and keep existing ones coming back.

Blog Topics Mobile Analytics

Sep 21, 2022

Calculating LTV post-IDFA: Solving the need for predictive analytics

Learn how Adjust is solving for predictive LTV on iOS 14.5+ by working successfully with aggregated SKAdNetwork data and machine learning.

Sep 2, 2022

User trust and the ATT opt-in: A/B testing best practices for iOS 14.5+

We dig into user views on data privacy and how you can drive your ATT opt-in rates up with A/B testing, industry best practices, and clear communication.

Aug 25, 2022

Measuring marketing success on CTV: Unlocking assisting power

Harness the exciting potential of Connected TV by transforming it into a performance channel and exploring its huge assisting power across channels.

Aug 16, 2022

Datascape recognized as Best Overall Mobile Marketing Solution in 2022 MarTech Breakthrough Awards

Our next-generation solutions, including Datascape, secured the MarTech Breakthrough Awards title of Best Overall Mobile Marketing Solution.

Aug 11, 2022

Shopping on mobile goes from strength to strength in 2022

Despite brick-and-mortar stores reopening, users continue to spend more time and money on e-commerce apps.

Jul 29, 2022

Recover profitable customers with a win-back campaign

We miss you. It’s been a while. Let’s catch up. Learn how win-back campaigns can help you recover customers at a fraction of the cost of new user acquisition.

Jul 29, 2022

Unlocking the power of predictive analytics: A guide for app marketers

Predictive marketing is now a must-have for your campaigns. In this guide, we cover predictive analytical models, examples, and the benefits of predictive analytics.

Jul 21, 2022

The halo effect of Amazon Prime Day on e-commerce apps

Shoppers spent more time on e-commerce apps to stock up on necessities during Amazon Prime Day 2022 amid rising cost of inflation.

Jul 14, 2022

Using player cohort data to open up new sources of funding for mobile gaming studios

Pollen VC tells how mobile gaming studios can unlock new sources of funding when they use player cohort data to better predict LTV and increase valuation.

Jul 5, 2022

E-commerce installs and sessions reveal opportunity in back-to-school period

Back-to-school spending is set to increase by 7.5% this year in the U.S, and data on e-commerce installs and sessions reveal e-commerce apps can win big too.

Jun 28, 2022

Getting the opt-in: Securing user consent on iOS 14.5+

A high opt-in rate is the first step to success on iOS. Our tips and best practices will help you build a UX approach to drive consent rates up.

Jun 20, 2022

Mobile app usage reaches an all-time high: Sessions, time spent in-app, and beyond

Despite users in many markets returning to a pre-pandemic lifestyle, global app sessions and time spent in-app are still booming.