Mobile app analytics

With more apps being introduced to the market than ever before, user attention is an increasingly scarce resource. Adjust is here to teach you how to leverage the priceless value of data analytics for your mobile app. Marketers and app developers alike will be able to employ our industry-proven analytics tactics to understand user behavior, accelerate user acquisition (UA), and develop proven strategies to retain and attract the most profitable users.

Blog Topics Mobile app analytics

Nov 20, 2023

Attribution, incrementality, and MMM: The next-gen mobile marketing measurement triad

Learn how attribution, incrementality, and MMM work together to make the perfect recipe for mobile marketing triumph, from quick wins to sustainable success.

Oct 31, 2023

Ireland and U.K. in three charts: Installs, sessions, and retention rates

Explore the app market in Ireland and the U.K. and gain valuable insights into top-performing categories such as mobile games, social, educational apps, and more.

Oct 24, 2023

The ultimate list of A/B testing ideas to supercharge your mobile app growth strategy

Delve into a treasure trove of ideas for mobile app A/B testing to optimize your marketing performance and in-app experience for improved app performance metrics.

Oct 12, 2023

It’s here! Diwali decoded: India festive report 2023

Light up your Diwali marketing campaign with our exclusive report on the hottest app trends during India's festive season, including strategic expert insights and data.ai’s top apps.

Oct 09, 2023

Say farewell to device ID dependency with privacy-preserving measurement

Learn about the history of privacy regulations in the mobile marketing industry, and how the new “triangulation” approach is the cutting edge of next-gen measurement.

Oct 03, 2023

Optimize your marketing measurement strategy for 2024 and beyond

Keep your competitive edge by staying current on these top trending measurement tactics, including SKAN advice, smart alerts, and media mix modeling.

Sep 27, 2023

Just released! The mobile app growth report: Discover your next UA gold mine

Our latest report ranks markets and app verticals all over the globe, creating a user acquisition leaderboard so you can find your next hot-spot for growth.

Sep 22, 2023

Four ways Adjust defines innovation in mobile measurement

Discover how Adjust has emerged as a guiding force in the current privacy-centric era, elevating your marketing measurement with next-generation solutions.

Sep 19, 2023

Educational apps in focus: Trends and strategies for success in 2023 and beyond

Educational app usage is rising, presenting huge growth opportunities. Get the latest stats and winning strategies for your app marketing plan.

Sep 14, 2023

Navigating a new era of mobile marketing measurement with incrementality testing

Your 101 guide to incrementality. Learn how to calculate incrementality, how it differs from A/B testing, and which incremental model might be the best fit.

Sep 13, 2023

Checking the pulse of health & fitness tracker apps in 2023

Interest in health and fitness apps grows at the beginning of the new year as users start their fitness journey for the spring and summer seasons.

Aug 30, 2023

New integration! Adjust supports Meta’s App Aggregated Event Measurement (AEM)

Learn about Meta’s protocol for measurement of app events from people using iOS 14.5+ devices and how you can leverage our new integration.