Blog Topics Mobile Analytics

Mobile Analytics

With more apps than ever before, user attention is an increasingly scarce resource. With mobile analytics marketers and app developers can understand user behavior and find the best ways to acquire new users and keep existing ones coming back.

To prepare you for the upcoming data privacy changes on iOS 14, we help you find the best UX approach to secure user opt-in.

Read more
Aug 28, 2020
Getting the opt-in: Securing user consent on iOS 14

Linda Harnisch from Customlytics explains dynamic ads and how they can be used to grow revenue and scale reach

Read more
Sep 16, 2020
Customlytics share their tips for mastering dynamic ads

With September around the corner, how is your company gearing up to implement the changes coming into effect with iOS 14?

Read more
Jul 29, 2020
Getting your company ready for iOS 14

Read on to learn how you can find the perfect DSP, along with words of wisdom from some of Adjust’s partners.

Read more
Jul 21, 2020
Mobile Adjustments: Choosing the right mobile Demand Side Platform

Introducing our plans for a new iOS 14 compatible solution for mobile measurement

Read more
Jul 3, 2020
Granular attribution compatible with iOS 14

Adjust’s CTO, Paul H. Müller, looks at why Apple’s AppTrackingTransparency framework provides the best path forward for the industry

Read more
Jun 30, 2020
The future of the ad ecosystem on iOS 14

Learn the most important metrics for app analytics and find best practices with our guide.

Read more
Apr 21, 2020
Mobile app analytics: Key metrics and best practices for optimal results

The concept of a tech stack suggests all the parts (and there are many more than we have listed so far, including visualization and automation) fit together in an orderly fashion like Legos.

Read more
Mar 4, 2020
What makes up the mobile tech stack?

LTV forecasting is a uniquely challenging problem for which there are several competing approaches. Find out how to deal with LTV here.

Read more
Feb 27, 2020
LTV forecasts: Testing, validation and error analysis

Learn everything you need to know about how organic installs impact paid advertising.

Read more
Jan 20, 2020
The surprising effects of paid marketing on organic installs

Read this guide for everything you need to know about A/B testing.

Read more
Dec 17, 2019
Everything you need to know about A/B testing for mobile apps

Health Trackers grow in January at a higher rate than any other month. Find out the cause in this very post!

Read more
Nov 1, 2019
Fitness trackers see a boost in January — but do users keep their resolutions?