Mobile Analytics

With more apps than ever before, user attention is an increasingly scarce resource. With mobile analytics marketers and app developers can understand user behavior and find the best ways to acquire new users and keep existing ones coming back.

Blog Topics Mobile Analytics

Oct 12, 2021

Travel apps bounce back as restrictions around movement ease

The growth of travel apps is resuming as borders reopen, with sessions and installs making a huge comeback in 2021

Sep 22, 2021

Social becomes a major factor in the growth of dating apps

Lockdowns and restrictions have pushed dating apps to shake up their business models and UX, inspiring the release of video features and other social elements

Aug 25, 2021

Adjust + Amplitude: The power of product and marketing data

Adjust and Amplitude’s integration provides cross-channel attribution and product analytics to strengthen your growth marketing effort

Aug 18, 2021

Introducing Mobile App Trends 2021: A focus on APAC

Adjust’s latest report puts the focus on APAC - providing insight into growth across fintech, e-commerce and gaming from 2019 into 2021

Aug 12, 2021

Mobile streaming apps: installs boom during summer of sports

Mobile streaming apps saw a huge uptick in installs this summer during major global sporting events including UEFA Euro 2020, Wimbledon and the Tokyo Olympics 2020

Jun 2, 2021

Google announces the removal of Android Advertising ID for Limited Ad Tracking users

Today, Google announced that when Android 12 is launched, Android Advertising ID will be removed for all users who have activated Limited Ad Tracking

Jun 2, 2021

Building a world-class user onboarding experience

CleverTap share their best practices for creating an excellent mobile onboarding experience that optimizes user retention

May 19, 2021

It’s back! Mobile App Trends 2021: A Global Benchmark of App Performance

Adjust’s latest report provides insight into global mobile app developments to help marketers better understand their users and the ever-evolving app economy

Apr 23, 2021

Understanding header bidding: Your complete guide

Our guide covers the basics of in-app header bidding, including how the method works and best practices.

Apr 7, 2021

Facebook and Adjust on the app economy: New report out now!

We’ve partnered with Facebook to offer critical benchmark and industry data. Discover what’s in our latest report here.

Apr 1, 2021

App Promotion Summit: Figuring out connected TV is key to OTT advertising

CTV allows you to combine the performance and measurement of digital with the reach and quality of TV

Mar 5, 2021

How to let data drive your decisions

Tale About Data’s Lior Barak explains how data analytics teams can get bogged down in creating dashboards for everything — and end up not serving the company as best they can