App Marketing

The App Store turns 10!

Isabelle Watson
Content Manager
Topics

Happy birthday to Apple’s App Store! To mark the occasion, today we’re taking a closer look at the ups and downs of the Store’s history.

Early adopters will remember pre-App Store days. Back then, the iPhone came with just a few standard apps which are still around today - like Calendar, Weather, and Stocks. Then came the watershed moment: Steve Jobs declared apps were the future, opened up the store to third-party developers, and radically changed the way we interact with our smartphones.

The App Store turns 10!

Fast forward a decade, and the App Store now hosts over 2 million apps, as well as powering an entire industry. The launch incentivized the market to take apps seriously, with Android’s Google Play Store and Microsoft’s Windows Phone Store following hot on the heels of Apple’s success. Collectively, these (and other third-party distributors) form the mobile ecosystem we know today.

So what else has happened in the past decade? Using our apptrace database, we’ve sifted through ten years’ worth of App Store data. The tool covers every app that was ever available in the Store, so it’s as comprehensive as it gets. From there, we looked at figures around releases, updates and rankings, allowing us to figure out which categories host the most apps overall, or which countries give the highest and poorest ratings within the Store.

Curious about the results? Check out our infographic below. If you want to take a look at what Apple had to say, read their blog post here.

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