Ad Revenue

Ad Revenue is generated from in-app advertising and it has become an increasingly popular way for mobile app developers around the world to monetize their apps. Measuring ad revenue and understanding which users are your most valuable is an essential task for any mobile marketer. Discover everything you need to know about Ad revenue here.

Blog Topics Ad Revenue

Oct 1, 2021

App monetization trends: How are apps making money in 2022?

How are apps making money in 2022? Learn the latest app monetization trends and how they work with our complete guide.

May 26, 2021

iOS 14.5 - measuring the true impact

We dig into AppLovin owned studio data to provide a snapshot into the impacts and repercussions of iOS 14.5

Jan 22, 2021

Understanding rewarded video ads: Everything you need to know

Learn how to increase engagement and retention while providing a positive user experience with reward video ads.

Jan 16, 2020

Adjust extends Ad Revenue reporting to MAX by AppLovin

MAX by AppLovin becomes latest partner to work with Adjust to provide Ad Revenue reporting, changing the way gaming apps will monetize in 2020 and beyond

Aug 27, 2019

Why User-Level Ad Revenue is a game changer

Yevgeny Peres, VP of Growth at ironSource, explains the capabilities and benefits of User-Level Ad Revenue

May 21, 2019

Marketers can now track Impression-Level Ad Revenue with MoPub

Adjust’s Ad Revenue reporting now extends to the monetization platform MoPub

Feb 21, 2019

Introducing User-Level Ad Revenue tracking

We’re delighted to announce that Adjust will support Ad Revenue tracking at the user level.

Jan 9, 2018

We've been busy: Ad spend audits

Since we first announced the launch of our cost data API initiative back at Mobile Spree San Francisco, our integration team has worked overtime to verify the reliability of your data.

Oct 26, 2017

What’s the problem with aggregated ad spend data?

Adjust recently announced the arrival of our ad spend API - a fully automated way to deliver cost data at the device level or at any level you want. But why was this so high on our wish list?

Aug 31, 2017

The ad spend conundrum

It’s time to talk about the poorly-reported elephant in the room: ad spend.