App Retargeting

Also known as remarketing, app retargeting is an important and essential strategy for any app marketer, since lapsed users are more likely to convert again. Find out the tips, tools and pitfalls to avoid when implementing an app retargeting campaign.

Blog Topics App Retargeting

Sep 12, 2023

The proximity power of geofencing marketing for apps

Learn the definition of geofencing marketing, what geofencing is used for, how to boost opt-in rates for geofencing consent, and tips on creating the best campaigns.

Aug 10, 2023

From clicks to installs: Mastering mobile app landing pages

From real apps’ examples to how to leverage retargeting, learn everything you need to know about creating a successful mobile app landing page.

Aug 02, 2023

From chaos to conversion: The art of refined content distribution

Learn how to optimize your mobile app’s digital content distribution strategy for maximum impact, even when balancing multiple content distribution goals.

Jul 28, 2023

From downloads to delight: The art of content marketing for apps

Your bottom-up guide to content marketing for your mobile app, from the types of content marketing to distribution strategy development and measurement.

Jul 20, 2023

How to win back churned users and grow your app

Does your app’s churn rate match up to the industry average? Find out here why monitoring churn is important and get four tips on how to reduce your app’s churn rate.

Jun 01, 2023

Reignite the spark: How retargeting can give your user base a second life

Learn how to retain existing users and re-engage churned users for your app’s sustained success, including how retargeting works and how to use retargeting ads.

Apr 11, 2023

Getting strategic: How to curate a diversified advertising channel mix

Learn how to effectively spread your marketing efforts across multiple channels and reach a wider audience without a higher advertising cost.

Jan 31, 2023

Eight essential strategies for app marketing

Develop a successful omnichannel app marketing strategy in 2023 with these eight methods and our top tips.

Jul 08, 2022

A guide to engagement marketing for apps

Customer engagement marketing enables marketing teams to create loyal customers all while making better use of UA budgets. Learn how.

Nov 08, 2021

How to make a banking app in 2022: Everything you need to get started

In this guide we cover everything you need to know about developing a fintech app, from basic security measures to how to optimize your UX design and onboarding.

Oct 29, 2021

Your guide to creating a food delivery app marketing plan

The food delivery app vertical has expanded rapidly during the pandemic and shows no signs of slowing down. Learn how to create and market a food delivery app.

Jun 04, 2021

How to define and reach your mobile app target audience

Chatbots are a valuable tool for marketers that can increase conversion rates, find new leads and lower churn. Learn everything you need to know about the automation tool here.