App Retargeting

Also known as remarketing, app retargeting is an important and essential strategy for any app marketer, since lapsed users are more likely to convert again. Find out the tips, tools and pitfalls to avoid when implementing an app retargeting campaign.

Blog Topics App Retargeting

Jan 31, 2023

Eight essential strategies for app marketing

Develop a successful omnichannel app marketing strategy in 2023 with these eight methods and our top tips.

Jul 8, 2022

A guide to engagement marketing for apps

Customer engagement marketing enables marketing teams to create loyal customers all while making better use of UA budgets. Learn how.

Nov 8, 2021

How to make a banking app in 2022: Everything you need to get started

In this guide we cover everything you need to know about developing a fintech app, from basic security measures to how to optimize your UX design and onboarding.

Oct 29, 2021

Your guide to creating a food delivery app marketing plan

The food delivery app vertical has expanded rapidly during the pandemic and shows no signs of slowing down. Learn how to create and market a food delivery app.

Jun 4, 2021

How to define and reach your mobile app target audience

Chatbots are a valuable tool for marketers that can increase conversion rates, find new leads and lower churn. Learn everything you need to know about the automation tool here.

Jan 21, 2021

Understanding the nuance of scale within programmatic advertising

In our latest guest post, Remerge explores the value of scale within programmatic - and how advertisers can better understand it

Sep 16, 2020

Customlytics share their tips for mastering dynamic ads

Linda Harnisch from Customlytics explains dynamic ads and how they can be used to grow revenue and scale reach

May 28, 2020

7 tips for streamlining your re-engagement creative strategy

A rock-solid creative strategy makes the difference between users returning to your app and leaving for good.

Mar 23, 2020

Get the inside track with Adjust’s Essentials of Remarketing

Each week will see a new hand-picked lesson, including a webinar with Criteo, that will help you maximize your user acquisition budget.

Mar 10, 2020

6 retargeting tips to keep users hooked

When a marketer decides to retarget users, their mindset has to shift along with their marketing methods. Find out more with Arun, our VP of Sales, Americas, in an extensive list of best practices her...

Sep 26, 2019

Retargeting and re-engagement strategies for the future

Last week, Adjust’s Director of Product, Katie Hutcherson, sat down for a chat with Criteo’s Director of Global Mobile Partnerships, Lucy Rogers, to talk retargeting, re-engagement, and the future of ...

May 31, 2018

How to keep your best users coming back: Retargeting basics for mobile marketers

Never run a mobile retargeting campaign before? Our new introductory guide will help you make the leap.