App store optimization (ASO)

App store optimization (ASO) is a vital cycle in making sure that your app is (and remains) discoverable in app stores, especially by your target audience. Adjust is here to provide a multitude of tactics and strategies to help grow your app by making smart, strategic changes to your ASO for Google Play, the Apple App Store, and more. By implementing a successful ASO strategy, you’ll consistently p bring the most valuable users to your app.

Blog Topics App store optimization (ASO)

May 31, 2022

Why user acquisition managers are more essential than ever post-IDFA

Changes on iOS 14.5+ through iOS 16 have made the UA manager more important than ever for apps businesses seeking strategic & robust user growth with SKAdNetwork.

Apr 7, 2022

ASO in 2022: Best practices for metadata, creatives, and optimizing for conversions

Gummicube share their expert insights into how developers can effectively create an ASO strategy that leverages brand strength & improves visibility and performance.

Jan 11, 2022

Out Now! Scaling your app to 1 million users: The ultimate guide, Part 1

In part 1 of our 2 part series, Scaling your app to 1 million users: The ultimate guide, we dive into app store optimization and user acquisition.

Jun 17, 2021

How to successfully launch your new app in the app stores

Preparing to launch your app on Google Play or Apple App Store? App Radar outline their top tips and tricks.

May 27, 2021

Combining ASO and paid UA is the key to mobile success

Moburst take a look at the relationship between ASO and paid UA in crafting a strategy optimized to drive high-quality installs.

Oct 21, 2020

Combining App Store Optimization and App Store Advertising: Why it matters

In our latest guest post, App Radar share their advice on why and how you can combine ASO and app store advertising for the best results

Jun 11, 2020

Limit Ad Tracking discrepancies with Apple Search Ads: How to make your data work

Privacy aware users are a considerable portion of the audience, but they are worth investing your Apple Search Ads efforts.

Oct 17, 2019

7 quick tips for app store optimization

Everything you need to know about app store optimization here.

Oct 7, 2019

User acquisition strategy: Best practices for marketing mobile games

In this guide, we outline what user acquisition means for mobile games and share best practices.

Sep 26, 2019

How to leverage Apple Search Ads post-install data to increase the quality of your organic traffic

Phiture’s ASO lead, Aude Boscher, explains how analyzing the traffic that goes to each Apple Search Ads keyword is a proxy to understanding your organic search traffic.