Blog Topics Conversion Rate

Conversion Rate

Conversion rate is one of the most important metrics that mobile marketers must measure in order to identify the value of their campaigns and the behavior of their users. Get the most reliable information and advice on how to measure conversion rate and strategies for increasing it.

Expert insight into the post-COVID world of mobile marketing

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Jun 16, 2020
From Mobile First to Mobile Best #2: The Future Marketer

This webinar will teach you how understanding incrementality can improve ROAS

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Feb 3, 2020
Demystifying incrementality for user engagement with Facebook

Learn everything you need to know about Conversion Rate Optimization, from setting up your app’s sales funnel to collecting necessary data.

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Mar 19, 2019
Getting started with in-App Conversion Rate Optimization

It’s good practice to keep an eye on conversion rates (or CR) when thinking about catching fraud.

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Oct 10, 2017
Fighting back fraud: Why you should watch your conversion rates

To add to our deep link guide, we have a little more you should know about. Improve your user experience with our tips.

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Oct 11, 2016
Unbeatable conversions, and six other ways deep links improve user experience
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