Incrementality testing

Amidst the dynamic landscape of mobile marketing, understanding incrementality has become a game-changer. At Adjust, we're your guide to unlocking the power of incrementality testing–a strategic approach that goes beyond the surface, helping you pinpoint the real impact of your campaigns. Whether you're a seasoned marketer or just diving into the world of app promotion, our insights will equip you with the knowledge to confidently optimize your strategies, allocate resources wisely, and foster true growth in your mobile app's journey.

Blog Topics Incrementality testing

Sep 14, 2023

Navigating a new era of mobile marketing measurement with incrementality testing

Your 101 guide to incrementality. Learn how to calculate incrementality, how it differs from A/B testing, and which incremental model might be the best fit.