ROAS

Every mobile marketer must understand their ROAS (return on ad spend) if they want to identify the campaigns that bring valuable users into their app and the ones that do not. Find out everything you need to know about measuring ROAS and fitting it into your marketing strategies.

Blog Topics ROAS

Feb 3, 2020

Demystifying incrementality for user engagement with Facebook

This webinar will teach you how understanding incrementality can improve ROAS

Apr 18, 2019

How to run ROAS user acquisition campaigns for ad-based games

ironSource's VP Revenue explains how to run a successful ROAS campaign when monetizing your game with in-app ads.

Apr 4, 2019

How to improve ROAS with a little help from your partners

ROAS is a marketer’s North Star metric, but there’s a critical visibility issue when it comes to ad spend data. Find out how your partners can help, here.

Jan 9, 2018

We've been busy: Ad spend audits

Since we first announced the launch of our cost data API initiative back at Mobile Spree San Francisco, our integration team has worked overtime to verify the reliability of your data.

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