Return on ad spend (ROAS)

Every mobile marketer must understand their return on ad spend (ROAS) to identify the campaigns that bring valuable users to their app – and the ones that do not. Find out everything you need to know about analyzing ROAS and including optimizations into your marketing strategy with Adjust.

Blog Topics Return on ad spend (ROAS)

Feb 3, 2020

Demystifying incrementality for user engagement with Facebook

This webinar will teach you how understanding incrementality can improve ROAS

Apr 18, 2019

How to run ROAS user acquisition campaigns for ad-based games

ironSource's VP Revenue explains how to run a successful ROAS campaign when monetizing your game with in-app ads.

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