Return on ad spend (ROAS)

Every mobile marketer must understand their return on ad spend (ROAS) to identify the campaigns that bring valuable users to their app – and the ones that do not. Find out everything you need to know about analyzing ROAS and including optimizations into your marketing strategy with Adjust.

Blog Topics Return on ad spend (ROAS)

Mar 01, 2024

Unmasking the many faces of mobile ad fraud

Get an overview of the many types of mobile ad fraud so that you can combat fake engagements and installs on your mobile marketing campaigns to protect your budget.

Sep 12, 2023

The proximity power of geofencing marketing for apps

Learn the definition of geofencing marketing, what geofencing is used for, how to boost opt-in rates for geofencing consent, and tips on creating the best campaigns.