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Guide high-value users to your app with growth-boosting experiences.
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Make smarter decisions with AI-driven, next-generation measurement.
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Streamline operations and amplify your marketing with automation.
Protect
Safeguard your data and prevent mobile ad fraud.
Adjust Growth Copilot
Your AI partner for smarter growth. Ask questions, get instant answers.
iOS & SKAN
Leverage machine-learning for scalable iOS and SKAdNetwork success.
CTV & OTT
Power-up omnichannel success and make connected TV a performance channel.
ROI Measurement
Effortlessly increase ROI and ROAS with accurate data and holistic views.
Fraud Prevention
Protect your data and budgets with proactive mobile ad fraud prevention.
PC & Console
Expand your horizons and power up PC and console games measurement.
Incrementality
AI-powered, next-gen incrementality analysis for granular campaign insights.
Deep Linking
Scale engagement and conversions with frictionless, multi-platform experiences
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Ebook
Mobile app trends: 2025 edition
Gaming app insights report 2025
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The future of mobile measurement playbook
Sep 16, 2025
Just released! Google Ads x Adjust: The web-to-app journey handbook
Get your copy of the handbook today for strategies, examples, and actionable next steps on converting web-to-app traffic to increase conversion rates, retention, and lifetime value.
May 21, 2025
Introducing Adjust Growth Copilot - now in beta!
AI-powered answers and in seconds. Growth Copilot helps marketers move faster, make smarter measurement and analytics decisions, and focus on what drives growth.
May 22, 2025
Switch your deep linking from Firebase to Adjust in three simple steps
With the deprecation of Google’s Firebase Dynamic Links, learn how quick and easy it is to switch your deep linking to Adjust’s TrueLink.
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Sep 09, 2025
Scaling app marketing campaigns with bulk QR code generation
With automated bulk QR code generation, marketers can scale campaigns across channels, drive installs, and gain attribution insights at every touchpoint. Learn how.
Sep 03, 2025
Mobile marketing automation and the best practices for driving growth
Discover how mobile marketing automation streamlines workflows, improves personalization, and drives app growth with proven best practices.
Aug 27, 2025
AI’s impact on the growth stack: From reactive to proactive
AI is redefining growth marketing by replacing fragmented, reactive stacks with unified, proactive systems that enable faster, data-driven decisions.
Aug 22, 2025
Demystifying Cohort KPIs, Part 3: Tracking event conversions and funnels
This article completes our Cohort KPIs series, showing how event conversion metrics reveal user journey patterns, identify drop-off points, and guide product and marketing optimization.
Aug 21, 2025
External payments and the future of mobile app monetization
Featuring Xsolla, we explore how to approach mobile revenue via external web stores, into addition to traditional app store models.
Aug 14, 2025
Mobile app monetization trends: How are apps making money?
Learn how leading mobile teams are driving revenue through adaptive monetization, matching ads, IAPs, and subscriptions to user segments and preferences.
Aug 07, 2025
From scan to scale: How to drive app growth with QR codes
Get practical strategies to grow your app with QR codes, including the latest trends, use cases, and success stories.
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