All blog posts
Adjust's 2019 in review
Take a look at Adjust's 2019 in review. We look back with an infographic to showcase what we've achieved in 365 days.
Flixbus | LTV Magazine
In the first-ever issue of LTV magazine, we interviewed Cornelia Müller and Davide Gabriele Croci of Flixbus. Learn more, here.
Download today — How not to fail in Asia
Our latest guide takes you on a journey across the Asia Pacific, to help marketers discover the differences that these regions hold. With Adjust’s guide, learn!
U.S. app growth in three charts
Click here to learn more about U.S. app growth for Dating, Gaming and more. See how iOS and Android compare. Find out more on Adjust’s mobile marketing blog.
What does the CCPA mean for me?
The California Consumer Privacy Act is a bill designed to enhance privacy rights and consumer protection for residents of California, United States. Learn more.
Retention rates and other lies
High numbers are great, but accurate numbers are even better. Find out why our approach to retention differs here, on Adjust's blog.
4 retargeting tips with Arun Gupta
When a marketer decides to retarget users, their mindset has to shift with their marketing. Learn more with Arun, Adjust’s VP of Sales (Americas) here.
Adjust’s 2019 retreat wrap-up
Over 300 Adjusters touched down in Faro, Portugal, for our annual retreat this past June. Check out what we got up to in our video, here.
New members join Adjust’s CAAF
As mobile fraud has been growing, the Coalition Against Ad Fraud (CAAF) stands for action against one of the most complex problems our industry faces.
Why we're making fingerprinting opt-in
The days of fingerprinting having a viable place in the default attribution waterfall are over. Find out why Adjust is switching fingerprinting off, here.
Adjust's 2018 in review
Take a look at Adjust's 2018 in review. We look back with an infographic to showcase what we've achieved in 365 days.
The ins and outs of incrementality
Incrementality has become the new buzzword among marketers. With key examples and insights from Adjust, discover the benefits of incrementality here.
Adjust acquires Acquired.io
Extending our vision to unify advertisers' marketing efforts - Adjust has joined forces with data aggregation platform Acquired.io. Find out more, here.
A year of CAAF
On September 19th, 2017, we launched the Coalition Against Ad Fraud, known as CAAF. Find out what’s happened in the past year, here.
What it takes to secure your SDK
To prevent SDK Spoofing from making its way into marketers’ datasets, we’ve developed the most effective solution out there. Read on to find out how we did it.
Arun's employee story
Arun Gupta is Adjust’s Regional VP of Sales for the East Coast. He’s also halfway through an MBA. Want to know how he does it all? Read his story here.
The App Store turns 10
The App Store turns 10 today! Discover the history of the App Store, and what it’s done for the world since its beginning. Read more here.
Three experts take on mobile ad fraud
Want to know what the experts make of mobile fraud? Click here to read three opinions from industry thought leaders, and what they think about app fraud.
Mobile gaming benchmarks Q1 2018
We’ve taken a sliver of the data from an upcoming benchmarks report, to create a little teaser of a much bigger report. Read the article, here.
CAAF Spotlight: Aarki
CAAF is back, with a new spotlight on Aarki. We spoke with Aarki’s VP of Product, Nicol Cseko, to find out about their experience with fraud, and CAAF.
Comparing organic to paid
How did paid perform vs organic in 2017? Find out here, in our latest mobile benchmark update from Adjust.
CAAF Spotlight: AdColony
In our latest CAAF Spotlight, AdColony tell us how they differentiate themselves from other publishers. Find out more, here.
Adjust's 2018 retreat
Want to see what you missed from Adjust's company retreat to Mauritius? Read more here.
CAAF Spotlight: ironSource
Continuing our CAAF spotlight, we got in contact with Yevgeny Peres, VP of Growth at ironSource, to find out more about their perspective on mobile ad fraud.
5 ASO tips
TheTool presents 5 must-do things to boost visibility and organic downloads of your mobile app or game. Find it here.
Your GDPR Checklist
Adjust's GDPR checklist should help clarify some aspects of GDPR compliance. Find out more, here.
Spotlight on CAAF: Liftoff
In our latest series, we take a look at the members of CAAF, and find out what they make of mobile ad fraud. Find out more, here.
We’ve been busy: Cost data audits
Our integration engineers are currently conducting audits with every network that implements our Ad Spend API to certify the accuracy of all ad spend data.
A year in webinars
From UAC to attribution to fraud to retargeting, here are some of our favorite moments in webinars from the past 365 days.
Adjust's 2017 in review
Take a look at Adjust's year in review. We look back at 2017 with an infographic to showcase what we've achieved in 365 days.
Are you ready for the GDPR?
The GDPR is coming: are you ready for it? Find out more about the new EU legislation, and what it means for you, and us.
Japanese Gaming Benchmarks 2017
Want to find out what makes Japanese app gamers tick? Discover 2017 retention rates, and in-app performance with our look at the market. Read Adjust's guide her
The ad spend conundrum
When people say ad spend, what are they talking about? Find out with Adjust's Paul Müller, here.
Introducing: Project Think Tank
Adjust's Project Think Tank brings together some of the brightest minds across a variety of different verticals to tackle problems and discuss potential feature
Disincentivizing mobile ad fraud
Mobile marketers are oftentimes incentivized to let fraud happen. Adjust's Fraud Prevention Suite is the only product in the attribution industry that provides
Announcing the KPI Service
We’ve expanded your options to pull data from your adjust dataset with the KPI Service: a pull API for all of your statistics out of the adjust dashboard.
Facebook launches analytics tools
At Facebook’s F8 event, Facebook announced a new and updated suite of tools for analytics, for Facebook campaigns as well as for a select set of traffic partner
Look ma, no code
Vinted’s case, the app pulled data on what the user had been looking at - a beefier case of deeplinking. For some folks, especially in ecommerce, this is the ma
Real-time bidding explained
Trademob’s Chief Product Officer, Dr. Matthias Schoen gives us an update on what mobile real-time bidding (RTB) is.
What's lurking behind LTV?
In the highly competitive world of mobile gaming, understanding the lifetime value (LTV) of your users can be a challenging task, but once you have it down, you