All blog posts

The holiday season is a crucial period for mobile marketers. Learn how you can make the most out of the season with successful re-marketing campaigns.

Want to learn the state of mobile app banking in MENA? Read our exclusive Mobile Finance report 2019 excerpt here.

Take a look at Adjust's 2019 in review. We look back with an infographic to showcase what we've achieved in 365 days.

Social media is a powerful tool for app marketers. Read our guide to learn the importance of social media to your brand, community and fan loyalty.

Our newly-released Finance report made in collaboration with App Annie charts the growth of finance apps from 2012, and gives you key post-install data.

As Head of Sales Israel, Jonathan Mamou will help us expand Adjust’s client base in the market, and build out our Israel sales team

Food delivery apps are making waves in the mobile marketplace. But how well do they perform, and retain? Find out in our latest data story on Adjust’s blog.

Check out our webinar with Adjust’s Alexandre Pham and Remerge’s co-founder, Dr. Christian Liesegang, about current challenges and how to overcome them.

In-app bot fraud can tarnish the user experience and ruin your app economy. Learn how to protect your gaming & ecommerce apps from in-app bot fraud, here.

Adjust’s Israel GM, Moshi Blum, covers the three most important mobile marketing perspectives you simply can’t ignore. Learn more here.

In the first-ever issue of LTV magazine, we interviewed Cornelia Müller and Davide Gabriele Croci of Flixbus. Learn more, here.

We’re happy to celebrate a second anniversary for an initiative that is still going strong. Learn more about Adjust’s CAAF, and its impact on the industry, here

We believe advertisers are being asked to share too much of their data. Our op-ed by CTO Paul H. Müller shows you how to change that. Learn more, here.

Health Tracker installs grow in January at a higher rate than any other month. But why? Learn more in Adjust’s data story, here.

We stopped off at Shenzen and Beijing, two key locations to talk insights, product improvements and more. Find out what happened here.

A great mobile advertising strategy involves new user acquisition, retargeting campaigns and several ad formats. Find out more about mobile ads, here.

We’ve made two senior hires in the U.K. to help push expansion in the region. Learn more about what we’re aiming to accomplish here.

Catch the highlights from Mobile Spree 2019 by Adjust, with expert insights and growth hacks from Reddit, Zillow, Mozilla, Jam City, Zynga and more.

Japan, home to a population of 126 million, makes for an individual and intriguing market to mobile analysts. Learn more.

A good conversion rate is key to your e-commerce app’s survival. In this guide, we define the term and share best practices boost mobile app conversions.

Here we take a look at mobility app performance in 2019, covering growth score and retention rates for the app category. Learn more with Adjust, here.

In Adjust’s latest acquisition, the company will integrate leading agency CyberZ’s F.O.X smartphone measurement tool to its product suite

Just released, the Mobile Growth Map shows app marketers the potential of global markets to help them scale with every launch.

User acquisition is essential to the success of your mobile game. To get you up to speed, read our guide on what it means and best practices.

Rebecca Nackson shares how to increase LTV and retention rates by utilizing attribution data in engagement marketing at Adjust’s Mobile Spree 2019

Have a read of Adjust and Google’s guide to video creative excellence, and discover how you can improve your ads with video. Learn more on Adjust’s blog here.

Our latest guide takes you on a journey across the Asia Pacific, to help marketers discover the differences that these regions hold. With Adjust’s guide, learn!

Phiture’s ASO lead, Aude Boscher, explains how traffic to each Apple Search Ads keyword is a proxy to understanding your organic search traffic.

Click here to learn more about U.S. app growth for Dating, Gaming and more. See how iOS and Android compare. Find out more on Adjust’s mobile marketing blog.

The California Consumer Privacy Act is a bill designed to enhance privacy rights and consumer protection for residents of California, United States. Learn more.

High numbers are great, but accurate numbers are even better. Find out why our approach to retention differs here, on Adjust's blog.

Industry leaders from ZINIO, Jam City, Studio and Lucky Day Entertainment will speak at Adjust’s Mobile Spree San Francisco on October 10th, 2019.

What is mobile marketing and what can it help marketers achieve? In this article, we define the term and share best practices for optimal results.

What are the differences between two emerging solutions? We take a closer look with Cross Install to find out. Learn more on our mobile marketing blog.

Janos Perei, Chief Marketing Officer at TreasureHunt, talks us through a new approach to soft launching. Learn more on Adjust’s mobile marketing blog.

LTV magazine helps keep your finger on the pulse of the mobile marketing industry with exciting content and actionable advice. Download issue 1 now.

From generic and text-based to dynamic and personalized, push notifications have come a long way in regards to communication. Learn more with Braze and Adjust.

LTV is a must for mobile marketers — but it’s complex to calculate. Find out the approach and events that matter most in Episode 2 of “The Lowdown.”

Native apps and progressive web apps both have a lot to offer. To learn which app type is suited to your needs, and the benefits of both, read our guide.

Want to find out the latest retention benchmarks in the U.S.? Discover what makes Entertainment top: click here and read up on the latest data with Adjust.

70% of users find new apps via the App Store’s search function. We define Apple Search Ads and share best practices when setting up your ASA campaigns.

Moshi Blum, former head of UA and growth at Viber, has joined Adjust as General Manager Israel. Find out more, here.

Yevgeny Peres, VP of Growth at ironSource, explains how User-Level Ad Revenue unlocks deeper insights and new capabilities for in-app advertisers

Explaining what current “people-based attribution” solutions look like - and why Adjust will never release a feature that relies on selling user data

Join Adjust’s CTO Paul H. Müller and Mobile Analyst Peggy Anne Salz on the Mobile Presence podcast as they chatted all things bot fraud. Learn more here.

Incrementality is a hot topic for mobile marketers. But what is it, and how can it help you? Find out in Episode One of Adjust’s web series “The Lowdown.”

In this short article, we will cover how Adjust keeps our data secure, and why a closed source SDK is not harder to spoof than an open-source SDK. Learn more.

When a marketer decides to retarget users, their mindset has to shift with their marketing. Learn more with Arun, Adjust’s VP of Sales (Americas) here.

In this webinar, Adjust’s Head of Fraud speaks with experts from Liftoff to share ways marketers can detect ad fraud and protect their UA budget.

Optimize dynamic product ad campaigns with our guide, covering the four key components of DPAs: key events, target audience, product catalog & deep links.

Want to detect bot traffic? You can, with Unbotify. The best anti-bot protection available for in-app fraud now has a guide to go with it. Download free.

Learn all about the user lifecycle with our webinar. With help from CleverTap, we cover industry benchmarks, lowering churn and increasing retention.

Johannes Heinze, Co-Founder of Berlin-based mobile games developer Popcore, knows a thing or two about hyper-casual games. Learn about mobile gaming here.

Over 300 Adjusters touched down in Faro, Portugal, for our annual retreat this past June. Check out what we got up to in our video, here.

Lynda Clarizio, former president of Nielsen U.S. Media, has joined Adjust as a board member. Find out more, here.

Tale About Data’s Managing Partner, Lior Barak, presented his views on data, hummus and more to a packed Mobile Spree audience. Find out more, here.

For this month's fraud roundup, we take a look at various reports and share why two sources can have vastly different estimates.

Want to learn more about shopping apps? Download the guide from Adjust and Liftoff to see how shopping apps perform, and how to improve your marketing.

Hyper-casual is the format no app marketer can get away from, but what effect is this breakaway format having on the mobile app market? Find out here.

Ekaterina Petrakova, Marketing Lead at Rocket Internet SE takes us through the stages of creating a robust tracking concept. Find out how to improve here.

Watch the full webinar to learn insider tips and tricks for Google's re-engagement tool.

Want to find out what happened at Mobile Spree? Get a review of the main talking points here, and discover what you missed! Read the post now.

$227 million in new funding - the raise will be used to invest in Adjust’s product suite and provide marketers with a single platform for all their needs

Push notifications are an essential piece of the user retention puzzle. These updates, reminders, and special offers are vital to get right. Learn more here.

Adjust’s Global Product Director, Katie Hutcherson-Madding, and Yaron Oliker, CEO of Unbotify, took to the stage at Gamesbeat Summit 2019. Watch here.

We’re delighted to announce that Adjust’s Ad Revenue reporting now extends to the monetization platform MoPub, a Twitter company.

Andreas Naumann, Adjust’s Head of Fraud, was named one of Liftoff’s Mobile Heroes. Find out what this means, and read more about the feature on our blog, here.

With large-scale ad fraud and automated bots, the fight against fraud is ongoing. Stay up to date by reading the top fraud stories from the past month.

As mobile fraud has been growing, the Coalition Against Ad Fraud (CAAF) stands for action against one of the most complex problems our industry faces.

From mobile app engagement to app retention rates, get the latest data and mobile app industry analysis from Adjust in our 2019 benchmarks. Download it here.

Mobile Spree brings the best mobile marketers together and gives them a platform to share their insights. Here are 5 things we learned at last year’s event.

Co-authored with Leanplum, we look the importance of customer satisfaction in your evaluations. Learn more with Adjust, here.

2018 was a memorable year for the app economy: the Adjust mobile app trends report (slated for release this month) will show you why.

Adjust’s mobile marketing conference is back in Berlin on June 6. With industry experts on center stage, the event offers key insights for all verticals.

From click spam to in-app bots, the fight against fraud is ongoing. Stay up to date by reading the top fraud stories from the past month.

Unbotify creates pioneering machine learning technology to fight bot fraud. We spoke with their Data Scientist, Ran Arieli, to discuss working life at Unbotify.

Here's how to run user successful acquisition campaigns based on user-level ad revenue data when monetizing your games with in-app ads.

Want to stop bot attacks? Leverage Unbotify’s real-time machine learning solution to snoop out bot fraud. Learn more about Adjust’s latest solution here.

If ROAS isn’t measured using granular ad spend data, there’s no way to accurately compare network performance and fully optimize cost KPIs.

Learn how to improve each stage of your funnel with our expert’s guide, covering everything you need to know about in-app conversion rate optimization.

As part of our ongoing diversity campaign, we’re highlighting some of the great women working at Adjust. Find out more about Pallavi Kuntamukkala, here.

Everything you need to know about how to create a universal app campaign through Google that is optimized for engagement and reaching new audiences.

From banner ads to playables, there’s a growing list of ad formats available. We explore what makes them unique and how to optimize campaign performance.

Adjust's new status as an Apple Search Ads Partner bodes well for the industry, and for our clients. Find out why in our announcement, here.

Adjust has entered into a strategic partnership with Adways, which includes the acquisition of their attribution analytics tool PartyTrack. Read more, here.

We’re announcing User-Level Ad Revenue! Click here to learn more about Adjust’s feature, what makes it different, and what it means for the mobile ecosystem.

What can raw data offer your marketing campaigns? We take a look at the various ways receiving this data is useful for knowledge-driven strategies.

We’re proud to announce Adjust Multi-Touch, giving clarity to the entire customer journey. Discover what you can learn from our new feature, here.

As part of our ongoing diversity campaign, we’re highlighting some of the great women working at Adjust. Find out more about Ulya and Machiko, here.

Adjust is taking the next step in cleaning up our industry - by asserting what should be a very obvious standard. Find out more, here.

The days of fingerprinting having a viable place in the default attribution waterfall are over. Find out why Adjust is switching fingerprinting off, here.

Download Adjust’s new guide to paid UA marketing now. The handbook covers: LTV ✔ Types of ads ✔ Goals and metrics ✔ Winning strategies ✔ Common challenges ✔

Based in our San Francisco office, Reggie Singh manages our global partnerships team. Read on for his employee story and what he loves about working at Adjust.

Adjust is excited to announce that we have entered into a definitive agreement to acquire the cybersecurity and AI startup Unbotify. Learn more, here.

Andy will focus on scaling Adjust’s Chinese market as we look to invest and expand our teams across Greater China throughout 2019 - find out more, here.

Originally posted on AdExchanger, Adjust’s Michael Paxman shares his thoughts on incrementality and advertising effectiveness - read more, here.

Creating a positive omnichannel customer experience can only be done with the right strategy. Learn more with CleverTap, on Adjust’s mobile marketing blog.

We're pleased to announce Adjust's new diversity campaign. Find out more about how we aim to create an inclusive and equal-opportunity workplace, here.

Based in São Paulo, Ricardo Feldman manages Adjust’s Latin American sales operations. We sat down to discuss his career at Adjust and what makes LATAM unique.

If you’re not running attribution reports, you simply don’t have enough data. Discover what you can learn, here.

Take a look at Adjust's 2018 in review. We look back with an infographic to showcase what we've achieved in 365 days.

Women in Japan are the leading growth drivers of the country’s dynamic app market - but what are the reasons behind their influence? Find out, here.

Incrementality has become the new buzzword among marketers. With key examples and insights from Adjust, discover the benefits of incrementality here.

As a long-standing member of our Integrations Team, Zhuo Sun has seen Adjust grow from 40 people to over 250. Read more about his life at Adjust, here.

Extending our vision to unify advertisers' marketing efforts - Adjust has joined forces with data aggregation platform Acquired.io. Find out more, here.

We’ve recently been involved in a collaborative effort with War Child UK, a charitable endeavor built on great games. Find out more, here.

At Mobile Spree, Snapchat’s Lead DR Creative Strategist Tom Bates gave valuable insight into creative marketing campaigns. Read his expert advice, here.

We went to Italy to talk shop with one of Italy’s biggest app producers. Want to find out what we learned? Read more here.

Adjust and Google have collaborated to create a new fraud-fighting Click Injection filter. Find out what this means for the industry, here.

Data integration can be a powerful asset to your data analysis. Find out how Smule benefits from Adjust’s advanced data capabilities, here.

We’ve given our benchmarking tool a revamp, helping empower marketers to better understand app performance and competition. Read more, here.

We’re strengthening our leadership team with the appointment of Melissa Bohlsen as VP of Marketing.

When you’re leading an app’s advertising and acquisition strategy, you might often be exposed to huge claims - find out how to cut the bull, here.

As China reaches close to 800 million mobile internet users, how can marketers win the fight on fraud? Find out, here.

Ever wanted to know what it takes to become a security specialist? We spoke to Adjust’s Abdullah Joseph to find out how - read on, here.

As the mobile industry turns to multi-touch, we look at its limitations in its current guise, and what the real solution could look like. Read more, here.

On September 19th, 2017, we launched the Coalition Against Ad Fraud, known as CAAF. Find out what’s happened in the past year, here.

We’ve partnered with Liftoff to bring you a new report, looking at mobile app engagement in Japan.

Many companies are realizing the benefits of multi-touch attribution. We explore how it works, and best practices for B2B multi-touch attribution.

Adjust has a wide range of benefits in place to support parents. We spoke to Head of HR, Anna Jakovleva, about how she’s built a family-friendly workplace.

The biggest unspoken truth of 2018 is this: the market often views fraud as a good thing. Find out why that’s becoming a big problem, here.

Mobile Spree is coming up - and we’re delighted to announce our second wave of speakers.

You could say the whole gaming industry is talking more about psychology because it matters now more than ever. Find out why, here.

Guess who’s joining us at Mobile Spree this year? Click here for speaker announcements.

How much time do users leave between their last session and uninstalling an app? Find out more, here.

Adjust has developed a new approach to filtering all kinds of click spamming, now faster and more reliable than ever. Find out more, here.

Join us on October 11th for our second SF edition of Mobile Spree. Read all about it, here.

Mirko Deneke, previously of J.P. Morgan, will now lead our global financial operations. Read more, here.

Broken down by vertical, we show you how likely users are to return to an app after long periods of inactivity. Find out more, here.

Fortnite is the biggest game on the planet. But could it become one of the most influential distributors too? Find out what we think, here.

Last year, our Global Director of Events, Magdalena Opitz, took a well-deserved sabbatical. We find out more about her break, here.

We’ve talked about the theory behind ad fraud: that is, how we think about the problem. But what about real-world examples? Find out here.

Could machine learning be the potential answer to the trickiest subjects on the market? Find out, in our third post of the mobile fraud theory series.

It’s time we looked at the lack of distinction between fraud solutions, and how we apply our methodology to create a stronger system. Read more, here.

As fraud has evolved we’ve developed a categorization to explain it, in order to better our understanding of the problem. Find out more, here.

To prevent SDK Spoofing from making its way into marketers’ datasets, we’ve developed the most effective solution out there. Read on to find out how we did it.

Adjust has recently been recognized in Gartner’s Market Guide for Web and Mobile App Analytics report. Read more, here.

Arun Gupta is Adjust’s Regional VP of Sales for the East Coast. He’s also halfway through an MBA. Want to know how he does it all? Read his story here.

Adjust is pleased to announce its membership in Google’s new Measurement Partner Program - find out what this means, here.

The App Store turns 10 today! Discover the history of the App Store, and what it’s done for the world since its beginning. Read more here.

Want to know what the experts make of mobile fraud? Click here to read three opinions from industry thought leaders, and what they think about app fraud.

We’ve taken a sliver of the data from an upcoming benchmarks report, to create a little teaser of a much bigger report. Read the article, here.

We recently hosted a webinar and talked to the experts at Snapchat about their diverse audience, unique ad format, and what it means for mobile-first companies.

If you didn’t make it to Berlin last week for Mobile Spree, you missed a lively meetup of some of Europe’s brightest leaders in mobile marketing.

Retargeting can be intimidating for marketers switching from digital to mobile. For the first time, we’ve collected our retargeting resources in one place.

This year we’re packing even more into our schedule with four in-depth workshops where marketers can dive deeper into topics like fraud and retargeting.

Retargeting is the practice of building long-term, trustworthy relationships with the users you care most about.

It’s well known that Adjust integrates with over one thousand networks - but what does this mean? Find out how we work with our partners here.

CAAF is back, with a new spotlight on Aarki. We spoke with Aarki’s VP of Product, Nicol Cseko, to find out about their experience with fraud, and CAAF.

Our bi-annual conference - Mobile Spree - is touching down to Berlin in three weeks! Do you have your ticket yet?

We caught up with Yury Bolotkin, Wooga UA Manager executing what he calls “kick-ass UA”. Find out more, here.

Broadcast TV is the top media channel worldwide. More than 80% of internet users watched TV last month. Find out how TV advertising attribution works, here.

Learn more from the first of our Mobile Spree speakers on the Adjust blog. Funda Yakin of Innogames talks preinstalls - see more here.

How did paid perform vs organic in 2017? Find out here, in our latest mobile benchmark update from Adjust.

Project Think Tank continues to expand! Here’s a recap of what our Think Tankers had to say about temporary attribution:

Today we’re talking to the Co-Founder and Chief Evangelist Officer of AutoGravity, Serge Vartanov, about audience segmentation and how they tested and scaled up

The Coalition Against Ad Fraud (CAAF) continues to grow. Today we’re welcoming three more members to CAAF: Curate Mobile, Madvertise and Motive Interactive.

We’ve released life cycle tracking for everyone. What does that look like and how does it impact your marketing?

Is there a future for push notifications? With mobile users opting out now more than ever, we invited two guests to join our latest webinar and talk strategy.

Want to learn more about how the pros do it? Read our interview with Jacques Frisch of Glovo to find out how they do digital marketing. Read it here.

Think Tank is coming to Asia! Find out more, here.

Unique features help our clients trust their data - find out which MyTona make the most use of today, with Adjust's blog.

Join us as we chat with Lina Breiteryte, HR manager at Adjust. Learn more about Lina's Adjust story, here.

In our latest CAAF Spotlight, AdColony tell us how they differentiate themselves from other publishers. Find out more, here.

Want to find out why December is so special? Learn what makes Games different with data from Adjust’s benchmarks, here.

Want to see what you missed from Adjust's company retreat to Mauritius? Read more here.

We’re talking to Benjamin Eon, Head of Marketing at Shopmium, to see how they use Adjust to put the polish on their mobile marketing and keep users couponing

Does the GDPR affect everyone? With Adjust’s latest blog post, you can find out. Click here.

Today we’re talking to Remerge about the work we’ve done together so far, and the benefits of our new Ad Spend API integration.

We talked to Rob Llanes, Wafer’s Chief Operating Officer, about how they use Adjust to expand user acquisition, track the user journey & boost referrals

Here we’ve excerpted some data from our mobile benchmarks report to provide you with a little preview of our wider discoveries. Learn more, here.

​Continuing our CAAF spotlight, we got in contact with Yevgeny Peres, VP of Growth at ironSource, to find out more about their perspective on mobile ad fraud.

TheTool presents 5 must-do things to boost visibility and organic downloads of your mobile app or game. Find it here.

Read Hsin's employee story - about her time away and returning to Adjust, here.

Why have your competitors invested in mobile attribution when they’re only buying ads on a couple of platforms? Because they're putting their data to work.

Today we’re welcoming three new partners to CAAF: Headway Digital, Persona.ly, and Zucks. CAAF members agree: there’s no room for fraud in mobile marketing.

Adjust's GDPR checklist should help clarify some aspects of GDPR compliance. Find out more, here.

Calculate K-Factor to learn how paid campaigns impact organic installs. Get the formula here and learn which tactics work to boost organic traffic.

Mobile users with new devices are tricky to pin down, but they offer big dividends for marketers––making them a group worth their own marketing strategies.

At the very first signs of SDK spoofing fraud, Adjust began researching the best ways to fight. Here's our solution.

We’re now part of Tencent’s Social Ads Platform. What does this mean for Adjust? Find out in this blog post.

Take a look at SWRVE's guest post with Adjust, here.

Today we’re pleased to tell you about Google's brand-new interactive education program, designed to take you through the ins and outs of Universal App campaigns

Find the most up-to-date resources for mobile app attribution in our summary of the past year. Read Adjust’s new recap post of 2017 here.

In our latest series, we take a look at the members of CAAF, and find out what they make of mobile ad fraud. Find out more, here.

Our integration engineers are currently conducting audits with every network that implements our Ad Spend API to certify the accuracy of all ad spend data.

Jessica told us how Keepsafe identified, tested & implemented a brand narrative, & used that brand narrative to increase traffic through content marketing & PR

Just before we announced the launch of our cost data API, we brought together a panel of experts to chat about how to get ad spend right. Watch their talk now!

From UAC to attribution to fraud to retargeting, here are some of our favorite moments in webinars from the past 365 days.

Take a look at Adjust's year in review. We look back at 2017 with an infographic to showcase what we've achieved in 365 days.

The Adjust Solutions Partner Program is here! Find out what this could mean for your agency in this post.

Now's a great time to read up on Google's Universal App Campaigns (or UAC) and have all your questions answered on the mobile ad campaign optimization service.

We conducted an investigation into an app we suspected was bypassing the default method of click injections to run an even more sophisticated mobil fraud scheme

Do you want to find out how Chinese apps perform outside of China? How do games do? Learn more with this latest report from Adjust, now.

Take a look at an infographic of Chinese app benchmarks here. Want to find out more about how China's apps perform? See more here.

The GDPR is coming: are you ready for it? Find out more about the new EU legislation, and what it means for you, and us.

Adjust’s mobile ad fraud expert, Andreas Naumann, sat with a panel of user acquisition whizzes at Mobile Spree San Francisco to talk the fight against ad fraud

The tech industry has several reasons to rejoice: we're getting deeper insights into the user conversion funnel and the complete eradication of click injections

We recently caught up with Claire-Alix from Vente-Privee about how launching an app can have a positive effect on web-focused business

How can your app make the most of the most wonderful time of the year? We're talking top of funnel strategies for the holiday season today...

How to sync your CRM (push notifications, in-app messages, and emails) with your retargeting ads for improved re-engagement with Jacques Frisch of Wallapop

Today we’re taking a look back at one of our favorite talks from Mobile Spree San Francisco 2017 with the CMO of Gazeus Games, Paula Neves.

Want to find out which is best: retargeting or new user acquisition? Learn which one comes out on top, with this blog from Adjust, here.

From learning how to choose a social media influencer to how to track results this guide has everything you need to implement an influencer strategy.

Adjust is now a certified Ads Measurement Partner with LINE’s Marketing Partner Program.

User acquisition has never been simple, but what are the biggest UA challenges for mobile marketers in 2017? We talked to the experts to find out...

We're here to teach you more about UAC - find out what it is, how it works, and some best practices, here, on Adjust's Mobile Marketing Blog.

Adjust recently announced the arrival of our ad spend API - a fully automated way to deliver cost data at the device level or at any level you want. So what was

A few months ago we embarked on a project to grow and revamp our website in order to match our own growth trajectory - here’s how we grew our site and what we

In our interview, we found out more about Yagiz's professional development at Adjust. Read all about it, here.

Our first Mobile Spree in the USA brought together over 200 app marketers in San Francisco for a look at how the top mobile marketers in every vertical make att

Adjust’s API for transparent ad spend data is here. The API provides mobile advertisers with ad spend / cost data down to the device level, shedding light on th

It’s good practice to keep an eye on conversion rates (or CR) when thinking about catching fraud. Find out why, here.

Want to find out what makes Japanese app gamers tick? Discover 2017 retention rates, and in-app performance with our look at the market. Read Adjust's guide her

The agenda for Adjust's Mobile Spree conference for app marketers is available online. Find out more about our workshops, keynotes, and panels at the Terra Gall

Adjust's conference for app marketers, Mobile Spree, is coming soon to San Francisco and we've got a big announcement to make that will change the flow of infor

Want to find out more about retargeting? We're looking at what retargeting is, and some tips to help make it work. Adjusts Audience Builder also features, here.

We’re continuing to take the fight to mobile ad fraud with a new anti-fraud alliance known as the Coalition Against Ad Fraud, or CAAF. Find out more here.

Here are the seven workshops we'll be offering at Mobile Spree San Francisco this year. Choose between workshops on fraud, cohort analysis, segmentation and cre

Switching between attribution providers can look difficult, but at Adjust we make the process easy. To find out how, read this article.

Mobile Spree 17 San Francisco is a conference for mobile marketers who want to get inspired, learn from marketing innovators and network with their peers.

We wanted to understand how ad spend works across the ecosystem, so we held two more Adjust Think Tanks to ask more questions. Find out more here.

When people say ad spend, what are they talking about? Find out with Adjust's Paul Müller, here.

We’re looking at the the economics of mobile marketing. Who buys and sells mobile ads? How are prices structured? We’ll take you through the basics.

In this guide, we explain what programmatic advertising is, why it’s a powerful marketing tool, and outline the key terminology you need to know.

We recently sat down with Pratik Shah, the Senior Director of Ad Products at Tapjoy to talk about the status and future of rewarded video advertising.

Adjust's Head of Product Marketing speaks to the CEO and Director of Marketing at Tap Slots about structuring user acquisition ad campaigns and evaluating creat

Today we're happy to announce four more of the speakers appearing at Mobile Spree San Francisco 17! Mobile Spree is a no-sales, no-sponsors conference where mob

We caught up with Guillem Pons, Head of Data Science at Badi, about why they decided to switch to Adjust. Find out more in our blog, here.

With our in-depth guide for preventing click fraud, you’ll learn how to detect Click Spam and why filtering short click to install times isn't the solution.

Discrepancies between datasets is an often occurring problem in the industry. So what's the deal? Let's look at the ways we differ between platforms, and why, h

Akbank used Audience Builder to lower their unit price, increase sales, ultimately increasing their ROI and LTV

We had a chat with Katie Madding, Adjust’s Director of Product, to find out how she adapted to different roles while she’s worked at Adjust. Find out more, here

Learning how to deep link to an app? Before getting set up, be sure to take a look at our best practices and the key benefits to deep link implementation.

Following on from our first interview with Viber's Moshi Blum we wanted to talk fraud with one of the biggest apps in the business.

Audience segmentation for mobile marketing used to rely on clunky technology, expensive resources and risky third parties. Here's how Audience Builder lets apps

What happens when your game flops in the App Store? That's what happened to Rovio, the maker of Angry Birds 2, in 2015. CMO Ville Heijari told us how they regro

What makes your campaigns unique are their overall goals - targeting different groups, engaging them separately. Reaching your goals requires custom settings wi

Adjust's Project Think Tank brings together some of the brightest minds across a variety of different verticals to tackle problems and discuss potential feature

Learn how we build Campaign Wizard using feature groups, here.

Berlin’s Mobile Spree 2017 featured a combined 25 speakers, panel discussions, and workshops; today we’re taking a look back at Andy Carvell's talk on creating

You're not getting LTV right.​ Why? Find out with Adjust's latest blog post.

Want to learn more about click spam? Organics poaching affecting your dataset? Find out more about the practice here.

Retargeting mobile users. Which re-engagement strategy is right for your app? Find out in this guide to mobile retargeting and re-engagement strategies.

Mobile marketers are oftentimes incentivized to let fraud happen. Adjust's Fraud Prevention Suite is the only product in the attribution industry that provides

Missed out on Mobile Spree? We're releasing some of the talks from the big day here. First up is Paul Malicki, CEO of Flapper, and his speech on reaching users

What happens when you click on a mobile ad? To answer this question, we’ve covered the basics of how mobile attribution works and some entry-level terms.

Join Grégoire Mercier, the CEO of Addict Mobile in this webinar as he useful insights on how to launch an app overseas if you’re an Asian app developer.

Careem went from 0 investment in mobile in 2015 to over 50 percent of their installs coming through paid channels. Find out how Fraud prevention and tracking he

Audience Builder: a chat about how Adjust's new segmentation and retargeting tool works and what our clients are using it for with CTO and Co-founder Paul H. Mü

Adjust's Product Specialist for Internal Education sat down with us for a chat about how our employees train and stay up-to-date with Adjust's product offering.

Mobile Spree is Adjust's conference on everything related to mobile attribution, mobile app marketing and app tracking. Here's a recap of the talks, slides, spe

A chat between Adjust and Vungle about lifetime value, view-through attribution, and mobile app tracking fraud in the attribution industry.

Simon Kendall chats to Moshi Blum about the Viber app and Mobile Spree. Take a look at our full interview here!

Adjust and Yahoo Gemini get together to talk about how you can utilize the integration to make smart, data-based decisions and get the most out of your campaign

As of this May, Adjust supports native measurement in China. We’ve created a direct connection with dedicated bandwidth to China. With some clever tech, we’re a

Ever wonder how to build a successful website? We asked Project Manager Esa Hernandez-McGavin about her experiences building our new mobile marketing blog.

Mobile Spree 2017 in Berlin is just about a month away now, taking place at the Stadtbad Oderberg on June 1st. Are you ready?!

As the first international measurement platform, Adjust now supports native measurement in China. Find out more, here.

What does effective retargeting entail? Find out with our partner, Criteo, here.

Want to find out why attribution in China is so hard? Learn more about China in our blog post, here.

Want to learn more about instant apps? What are instant apps? Should I develop an instant app?

Most content marketers would agree that the hardest part of the job is getting people to read the writing they’ve produced.

Simon Kendall, our Head of Communications, originally started out as an intern. Today his role involves developing the way the company communicates to customers

Jovica Ilic, one of our sys admins, came to Berlin from Serbia in 2014. Today his role includes keeping our complete infrastructure up-and-running smoothly.

Pinterest Promoted App Pins goes live for all marketers today – here’s how they perform

User acquisition strategy? That's what we discuss in this blog post - move your mobile growth one stage up!

Wanna find out about Mobile Spree way back in 2017? You're in the right place to find out what we did. Learn more about the MS agenda here.

A winning mobile user acquisition strategy launches you a head above your competitors. Here you can find the best paid acquisition methods to boost results.

The future of mobile advertising? It’s video!

Want to find out why Adjust hosts our own servers? Click here and read the post to find out why.

Universal linking? Deep linking? While they may seem similar, it’s importance to know the difference. Learn about these two terms and their uses, here.

Runtastic, Viber, BlaBlaCar, Miniclip, and the author of Mobile Growth Stack: Five more speakers for Mobile Spree

What happens when you activate the Fraud Prevention Suite – and how can you at best work with your ad network partners?

We look at the value of audience segmentation, retargeting, and the incredible new benefits of Audience Builder.

In our guide devoted to user acquisition planning for mobile apps, we explore ways to optimize organic user acquisition, paid user acquisition and PR.

Creating a loyal customer base from scratch is hard work, but it's worth it long-term. Find out more with Amplitude's guest post, here, with Adjust.

This is Mobile Measurement 2.0. Find out about our big new update here.

In the first of our interviews of 2017 we spoke with Holger Seim of Blinkist about what the company is all about, how they work, and why they use Adjust.

Discover how the nature of always-on users is changing data, and what it means for organizations and analytics.

Here's the first five speakers at Mobile Spree 2017

This guide has everything you need to know about soft launch strategy, including key metrics, region-specific insights and how to determine LTV.

Coming to Barcelona to join the biggest event the mobile industry has to offer? See what's in store.

Explore the impact of click injection, fake installs, and how to detect these types of mobile ad fraud.

Discover more about our work-exchange program from the perspective of an Adjuster here.

You may have already seen our year in review, and how successful 2016 has been for Adjust. Read more here.

Partner predictions: Challenges mobile marketing could face in 2017

Let's take a look at how our year has gone.

In our most recent partner webinar with Chartboost and Bidalgo, we looked with great focus at acquisition and attribution, and what they mean to each other for

how do US and European Black Fridays differ? What can we see in the data coming from thousands of mobile ecommerce apps as relates to Black Friday?

Learn more - Creating your tracking links just got a whole lot easierCreating your tracking links just got a whole lot easier!

Spam clicks, click fraud, and other fraud tactics are explained in detail by Adjust's mobile fraud expert Andreas Naumann in this webinar post. Find out more, h

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What can be considered a good retention rate after Day 1? How many users will churn before Day 7, or Day 30? Find out how to increase app retention, here.

Today we’re excited to announce that we are now part of the Pinterest Marketing Developer Partner program.

In our latest guest post in conjunction with Aarki, we take a look at data, and the problems caused by fraud.

The cohort analysis is designed for fair and comparable assessment of different marketing outreach, and any visualizations need to be true to that spirit.

Visualizing the effectiveness of your mobile marketing – with Adjust's brand new charts

It’s been almost a month since iOS10 was released, with its more stringent privacy settings – where users can opt out of the ID for Advertisers (IDFA). When the

Find out more about deep links with this post by Adjust!

Today, we’re launching a connector between Adjust and Amazon S3 storage. You now can get a running storage of your raw data callbacks right into an S3 bucket.

What is device ranking, and why is it such a bad idea? Learn more about the topic here.

Want to know the 9 most important features of an attribution tool? Learn them here.

Mobile Spree video recap: Tackling retention during activation with Paul Malicki

Want to do your own fraud prevention? It might not be the best idea - find out why, here, with Adjust.

“If you focus on one market only, then you learn about customers and their expectations and can better manage CPC campaigns where you need to react very fast.”

App stores are huge ecosystems consisting of dozens of categories. What would change if Games had its own? Find out here.

Freemium and free-to-play (F2P) models continue to dominate the app economy, making in-app purchases a primary source of revenue for app publishers.

We at Adjust live by open-source coding. But why? And what are the benefits? Find out here.

We're excited to announce that we're settling down in two more locations - Seoul and Jakarta. Find out more here.

Our annual App Zombies report is now complete, and ready to download. You're just a click away from a fresh, unzombified PDF.

Adjust is pleased to announce the launch of our new website. Find out what's changed in our blog post, here.

What are mobile leaders thinking of today? The takeaways from Mobile Spree

App retention rates are a really important benchmark when looking at performance. Find out more about how they look per vertical here.

Ahead of Apple's WWDC next week, we wanted to take a look at some of the latest topics.

If users churn, do they ever come back?

Mobile Benchmarks for Q1 2016! Take a look at our teaser here.

More and more players in the mobile space are waking up to the reality that fraud is running rampant across user acquisition and advertising.

Fraud in this context refers to fake conversions, spoofed by illegitimate publishers looking to claim CPI payouts for traffic that never existed.

Deep linking is a tricky topic, but one which Adjust can help you with. Take a look at our guide to learn about universal links & deep link implementation.

Mobile click fraud is a tricky topic, but Adjust can help. Take a look at our article to see how install fraud threatens the app economy, here.

Announcing Mobile Spree!

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App metrics differ for different users, and how useful they might be. We think opens isn't all that great - but why? Find out here.

This morning, leading German startup magazine Gründerszene unveiled the comprehensive list of Germany’s fastest-growing digital companies. With 1254% CAGR over

Are users that come to your app from ads more difficult to retain than users that you actively acquired?

One surprising discovery we made was just how many users per day gaming apps see on average: up to 10 times as many as other verticals.

In this post, we’ll be looking at Event KPIs, which give you valuable insight into the use behavior of your cohorts.

We’ve pulled back the curtain on the app ecosystem: the first-ever quarterly Mobile Benchmark report is here to show you the lay of the land.

We’re going to examine and explain revenue KPIs, which are KPIs you can use to examine the revenue your users trigger.

This article is the first in a series explaining our Cohort KPIs and and how to interpret them.

How are Instagram Mobile App Install Ads looking? We’ve just completed a study here at adjust. Find out more

Properly encrypting the data that you transfer into and out of your app is definitely the best practice.

Understanding and analyzing the effects of deeplinking

Let's take a look at how to open up deep link magic after the install.

How to implement deep links anywhere and any time

We’ve expanded your options to pull data from your adjust dataset with the KPI Service: a pull API for all of your statistics out of the adjust dashboard.

At Facebook’s F8 event, Facebook announced a new and updated suite of tools for analytics, for Facebook campaigns as well as for a select set of traffic partner

So you want to run a retargeting campaign. You need to be clever about it, with nailed down segments, snappy creatives, and sophisticated rulesets.

Announcing the Facebook Marketing Partners program.

We’ve just put the finishing touches on our extensive data analysis of App Store highlights on data from all of last year. Read our central insights here.

Vinted’s case, the app pulled data on what the user had been looking at - a beefier case of deeplinking. For some folks, especially in ecommerce, this is the ma

We’ve been talking about pulling real-time marketing data into your app for the last week

The second your new user opens the app, you can pull data on the source they came from.

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Want to know Global Social Apps Market Shares? Find out with this great blog post, you'll discover lots.

Finally answer the question “What is app store optimization (ASO)?” and learn how to optimize your app store keywords with these seven quick tips.

aking you into the world of venture capitalists and new ways of doing business with Philipp Schroeder and Sebastian Blum.

ACTIVE Venture Partners has joined our investors Target Partners, Iris Capital and Capnamic Ventures with a Series C funding of $7.6 Million USD

Trademob’s Chief Product Officer, Dr. Matthias Schoen gives us an update on what mobile real-time bidding (RTB) is.

With persistence and smart analysis, surprising insights can pop out and give invaluable targeting insights for a specific app.

Read the post, here.

Simon Kendall recently presented at the App Promotion Summit in London.

Adjust integrates with Twitter to provide new mobile app conversion tracking (MACT)

Adjust just opened new headquarters for the Middle East in Turkey.

In the highly competitive world of mobile gaming, understanding the lifetime value (LTV) of your users can be a challenging task, but once you have it down, you

Learn about our Apptrace, your one-stop-shop for mobile app tracking