All blog posts
Learn how to improve each stage of your funnel with our expert’s guide, covering everything you need to know about in-app conversion rate optimization.
As part of our ongoing diversity campaign, we’re highlighting some of the great women working at Adjust. Find out more about Pallavi Kuntamukkala, here.
Google has released a new solution to help engage users who already have your app. See here to learn recommended practices to help improve campaign performance.
From banner ads to playables, there’s a growing list of ad formats available. We explore what makes them unique and how to optimize campaign performance.
Adjust's new status as an Apple Search Ads Partner bodes well for the industry, and for our clients. Find out why in our announcement, here.
Adjust has entered into a strategic partnership with Adways, which includes the acquisition of their attribution analytics tool PartyTrack. Read more, here.
We’re announcing User-Level Ad Revenue! Click here to learn more about Adjust’s feature, what makes it different, and what it means for the mobile ecosystem.
What can raw data offer your marketing campaigns? We take a look at the various ways receiving this data is useful for knowledge-driven strategies.
We’re proud to announce Adjust Multi-Touch, giving clarity to the entire customer journey. Discover what you can learn from our new feature, here.
As part of our ongoing diversity campaign, we’re highlighting some of the great women working at Adjust. Find out more about Ulya and Machiko, here.
Adjust is taking the next step in cleaning up our industry - by asserting what should be a very obvious standard. Find out more, here.
The days of fingerprinting having a viable place in the default attribution waterfall are over. Find out why Adjust is switching fingerprinting off, here.
Download Adjust’s new guide to paid UA marketing now. The handbook covers: LTV ✔ Types of ads ✔ Goals and metrics ✔ Winning strategies ✔ Common challenges ✔
Based in our San Francisco office, Reggie Singh manages our global partnerships team. Read on for his employee story and what he loves about working at Adjust.
Adjust is excited to announce that we have entered into a definitive agreement to acquire the cybersecurity and AI startup Unbotify. Learn more, here.
Andy will focus on scaling Adjust’s Chinese market as we look to invest and expand our teams across Greater China throughout 2019 - find out more, here.
Originally posted on AdExchanger, Adjust’s Michael Paxman shares his thoughts on incrementality and advertising effectiveness - read more, here.
Creating a positive omnichannel customer experience can only be done with the right strategy. Learn more with CleverTap, on Adjust’s mobile marketing blog.
We're pleased to announce Adjust's new diversity campaign. Find out more about how we aim to create an inclusive and equal-opportunity workplace, here.
Based in São Paulo, Ricardo Feldman manages Adjust’s Latin American sales operations. We sat down to discuss his career at Adjust and what makes LATAM unique.
If you’re not running attribution reports, you simply don’t have enough data. Discover what you can learn, here.
Take a look at Adjust's 2018 in review. We look back with an infographic to showcase what we've achieved in 365 days.
Women in Japan are the leading growth drivers of the country’s dynamic app market - but what are the reasons behind their influence? Find out, here.
Incrementality has become the new buzzword among marketers. With key examples and insights from Adjust, discover the benefits of incrementality here.
As a long-standing member of our Integrations Team, Zhuo Sun has seen Adjust grow from 40 people to over 250. Read more about his life at Adjust, here.
Extending our vision to unify advertisers' marketing efforts - Adjust has joined forces with data aggregation platform Acquired.io. Find out more, here.
We’ve recently been involved in a collaborative effort with War Child UK, a charitable endeavor built on great games. Find out more, here.
At Mobile Spree, Snapchat’s Lead DR Creative Strategist Tom Bates gave valuable insight into creative marketing campaigns. Read his expert advice, here.
We went to Italy to talk shop with one of Italy’s biggest app producers. Want to find out what we learned? Read more here.
Adjust and Google have collaborated to create a new fraud-fighting Click Injection filter. Find out what this means for the industry, here.
Data integration can be a powerful asset to your data analysis. Find out how Smule benefits from Adjust’s advanced data capabilities, here.
We’ve given our benchmarking tool a revamp, helping empower marketers to better understand app performance and competition. Read more, here.
We’re strengthening our leadership team with the appointment of Melissa Bohlsen as VP of Marketing.
When you’re leading an app’s advertising and acquisition strategy, you might often be exposed to huge claims - find out how to cut the bull, here.
As China reaches close to 800 million mobile internet users, how can marketers win the fight on fraud? Find out, here.
Ever wanted to know what it takes to become a security specialist? We spoke to Adjust’s Abdullah Joseph to find out how - read on, here.
As the mobile industry turns to multi-touch, we look at its limitations in its current guise, and what the real solution could look like. Read more, here.
On September 19th, 2017, we launched the Coalition Against Ad Fraud, known as CAAF. Find out what’s happened in the past year, here.
We’ve partnered with Liftoff to bring you a new report, looking at mobile app engagement in Japan.
Multi-touch attribution has never been more in-demand - find out what is multi-touch attribution with Adjust, here.
Adjust has a wide range of benefits in place to support parents. We spoke to Head of HR, Anna Jakovleva, about how she’s built a family-friendly workplace.
The biggest unspoken truth of 2018 is this: the market often views fraud as a good thing. Find out why that’s becoming a big problem, here.
Mobile Spree is coming up - and we’re delighted to announce our second wave of speakers.
You could say the whole gaming industry is talking more about psychology because it matters now more than ever. Find out why, here.
Guess who’s joining us at Mobile Spree this year? Click here for speaker announcements.
How much time do users leave between their last session and uninstalling an app? Find out more, here.
Adjust has developed a new approach to filtering all kinds of click spamming, now faster and more reliable than ever. Find out more, here.
Join us on October 11th for our second SF edition of Mobile Spree. Read all about it, here.
Mirko Deneke, previously of J.P. Morgan, will now lead our global financial operations. Read more, here.
Broken down by vertical, we show you how likely users are to return to an app after long periods of inactivity. Find out more, here.
Fortnite is the biggest game on the planet. But could it become one of the most influential distributors too? Find out what we think, here.
Last year, our Global Director of Events, Magdalena Opitz, took a well-deserved sabbatical. We find out more about her break, here.
We’ve talked about the theory behind ad fraud: that is, how we think about the problem. But what about real-world examples? Find out here.
We’re pleased to announce our newest office opening, in vibrant Mumbai. Read more about it here.
Could machine learning be the potential answer to the trickiest subjects on the market? Find out, in our third post of the mobile fraud theory series.
It’s time we looked at the lack of distinction between fraud solutions, and how we apply our methodology to create a stronger system. Read more, here.
As fraud has evolved we’ve developed a categorization to explain it, in order to better our understanding of the problem. Find out more, here.
To prevent SDK Spoofing from making its way into marketers’ datasets, we’ve developed the most effective solution out there. Read on to find out how we did it.
Adjust has recently been recognized in Gartner’s Market Guide for Web and Mobile App Analytics report. Read more, here.
Arun Gupta is Adjust’s Regional VP of Sales for the East Coast. He’s also halfway through an MBA. Want to know how he does it all? Read his story here.
Adjust is pleased to announce its membership in Google’s new Measurement Partner Program - find out what this means, here.
The App Store turns 10 today! Discover the history of the App Store, and what it’s done for the world since its beginning. Read more here.
Want to know what the experts make of mobile fraud? Click here to read three opinions from industry thought leaders, and what they think about app fraud.
We’ve taken a sliver of the data from an upcoming benchmarks report, to create a little teaser of a much bigger report. Read the article, here.
We recently hosted a webinar and talked to the experts at Snapchat about their diverse audience, unique ad format, and what it means for mobile-first companies.
If you didn’t make it to Berlin last week for Mobile Spree, you missed a lively meetup of some of Europe’s brightest leaders in mobile marketing.
Retargeting can be intimidating for marketers switching from digital to mobile. For the first time, we’ve collected our retargeting resources in one place.
This year we’re packing even more into our schedule with four in-depth workshops where marketers can dive deeper into topics like fraud and retargeting.
It’s well known that Adjust integrates with over one thousand networks - but what does this mean? Find out how we work with our partners here.
CAAF is back, with a new spotlight on Aarki. We spoke with Aarki’s VP of Product, Nicol Cseko, to find out about their experience with fraud, and CAAF.
Our bi-annual conference - Mobile Spree - is touching down to Berlin in three weeks! Do you have your ticket yet?
We caught up with Yury Bolotkin, Wooga UA Manager executing what he calls “kick-ass UA”. Find out more, here.
Broadcast TV is the top media channel worldwide. More than 80% of internet users watched TV last month. Find out how TV advertising attribution works, here.
Learn more from the first of our Mobile Spree speakers on the Adjust blog. Funda Yakin of Innogames talks preinstalls - see more here.
How did paid perform vs organic in 2017? Find out here, in our latest mobile benchmark update from Adjust.
Project Think Tank continues to expand! Here’s a recap of what our Think Tankers had to say about temporary attribution:
Today we’re talking to the Co-Founder and Chief Evangelist Officer of AutoGravity, Serge Vartanov, about audience segmentation and how they tested and scaled up
The Coalition Against Ad Fraud (CAAF) continues to grow. Today we’re welcoming three more members to CAAF: Curate Mobile, Madvertise and Motive Interactive.
We’ve released life cycle tracking for everyone. What does that look like and how does it impact your marketing?
Is there a future for push notifications? With mobile users opting out now more than ever, we invited two guests to join our latest webinar and talk strategy.
Want to learn more about how the pros do it? Read our interview with Jacques Frisch of Glovo to find out how they do digital marketing. Read it here.
Think Tank is coming to Asia! Find out more, here.
Unique features help our clients trust their data - find out which MyTona make the most use of today, with Adjust's blog.
Join us as we chat with Lina Breiteryte, HR manager at Adjust. Learn more about Lina's Adjust story, here.
In our latest CAAF Spotlight, AdColony tell us how they differentiate themselves from other publishers. Find out more, here.
Want to find out why December is so special? Learn what makes Games different with data from Adjust’s benchmarks, here.
Want to see what you missed from Adjust's company retreat to Mauritius? Read more here.
We’re talking to Benjamin Eon, Head of Marketing at Shopmium, to see how they use Adjust to put the polish on their mobile marketing and keep users couponing
Does the GDPR affect everyone? With Adjust’s latest blog post, you can find out. Click here.
Today we’re talking to Remerge about the work we’ve done together so far, and the benefits of our new Ad Spend API integration.
We talked to Rob Llanes, Wafer’s Chief Operating Officer, about how they use Adjust to expand user acquisition, track the user journey & boost referrals
Here we’ve excerpted some data from our mobile benchmarks report to provide you with a little preview of our wider discoveries. Learn more, here.
Continuing our CAAF spotlight, we got in contact with Yevgeny Peres, VP of Growth at ironSource, to find out more about their perspective on mobile ad fraud.
TheTool presents 5 must-do things to boost visibility and organic downloads of your mobile app or game. Find it here.
Read Hsin's employee story - about her time away and returning to Adjust, here.
Why have your competitors invested in mobile attribution when they’re only buying ads on a couple of platforms? Because they're putting their data to work.
Today we’re welcoming three new partners to CAAF: Headway Digital, Persona.ly, and Zucks. CAAF members agree: there’s no room for fraud in mobile marketing.
Adjust's GDPR checklist should help clarify some aspects of GDPR compliance. Find out more, here.
Do paid installs affect organics? And, if so, how strong a relationship is it in reality? Find out in Adjust’s latest blog post, here.
Mobile users with new devices are tricky to pin down, but they offer big dividends for marketers––making them a group worth their own marketing strategies.
At the very first signs of SDK spoofing fraud, Adjust began researching the best ways to fight. Here's our solution.
We’re now part of Tencent’s Social Ads Platform. What does this mean for Adjust? Find out in this blog post.
Take a look at SWRVE's guest post with Adjust, here.
Today we’re pleased to tell you about Google's brand-new interactive education program, designed to take you through the ins and outs of Universal App campaigns
Find the most up-to-date resources for mobile app attribution in our summary of the past year. Read Adjust’s new recap post of 2017 here.
In our latest series, we take a look at the members of CAAF, and find out what they make of mobile ad fraud. Find out more, here.
Our integration engineers are currently conducting audits with every network that implements our Ad Spend API to certify the accuracy of all ad spend data.
Jessica told us how Keepsafe identified, tested & implemented a brand narrative, & used that brand narrative to increase traffic through content marketing & PR
Just before we announced the launch of our cost data API, we brought together a panel of experts to chat about how to get ad spend right. Watch their talk now!
From UAC to attribution to fraud to retargeting, here are some of our favorite moments in webinars from the past 365 days.
Take a look at Adjust's year in review. We look back at 2017 with an infographic to showcase what we've achieved in 365 days.
The Adjust Solutions Partner Program is here! Find out what this could mean for your agency in this post.
Now's a great time to read up on Google's Universal App Campaigns (or UAC) and have all your questions answered on the mobile ad campaign optimization service.
We conducted an investigation into an app we suspected was bypassing the default method of click injections to run an even more sophisticated mobil fraud scheme
Do you want to find out how Chinese apps perform outside of China? How do games do? Learn more with this latest report from Adjust, now.
Take a look at an infographic of Chinese app benchmarks here. Want to find out more about how China's apps perform? See more here.
The GDPR is coming: are you ready for it? Find out more about the new EU legislation, and what it means for you, and us.
Adjust’s mobile ad fraud expert, Andreas Naumann, sat with a panel of user acquisition whizzes at Mobile Spree San Francisco to talk the fight against ad fraud
The tech industry has several reasons to rejoice: we're getting deeper insights into the user conversion funnel and the complete eradication of click injections
We recently caught up with Claire-Alix from Vente-Privee about how launching an app can have a positive effect on web-focused business
How can your app make the most of the most wonderful time of the year? We're talking top of funnel strategies for the holiday season today...
How to sync your CRM (push notifications, in-app messages, and emails) with your retargeting ads for improved re-engagement with Jacques Frisch of Wallapop
Today we’re taking a look back at one of our favorite talks from Mobile Spree San Francisco 2017 with the CMO of Gazeus Games, Paula Neves.
Want to find out which is best: retargeting or new user acquisition? Learn which one comes out on top, with this blog from Adjust, here.
Great branding is great. But getting someone else to vouch for your product? That’s magic. Influencer marketing works - today we're talking about why.
Adjust is now a certified Ads Measurement Partner with LINE’s Marketing Partner Program.
User acquisition has never been simple, but what are the biggest UA challenges for mobile marketers in 2017? We talked to the experts to find out...
We're here to teach you more about UAC - find out what it is, how it works, and some best practices, here, on Adjust's Mobile Marketing Blog.
Adjust recently announced the arrival of our ad spend API - a fully automated way to deliver cost data at the device level or at any level you want. So what was
A few months ago we embarked on a project to grow and revamp our website in order to match our own growth trajectory - here’s how we grew our site and what we
In our interview, we found out more about Yagiz's professional development at Adjust. Read all about it, here.
Our first Mobile Spree in the USA brought together over 200 app marketers in San Francisco for a look at how the top mobile marketers in every vertical make att
Adjust’s API for transparent ad spend data is here. The API provides mobile advertisers with ad spend / cost data down to the device level, shedding light on th
It’s good practice to keep an eye on conversion rates (or CR) when thinking about catching fraud. Find out why, here.
Want to find out what makes Japanese app gamers tick? Discover 2017 retention rates, and in-app performance with our look at the market. Read Adjust's guide her
The agenda for Adjust's Mobile Spree conference for app marketers is available online. Find out more about our workshops, keynotes, and panels at the Terra Gall
Want to find out more about retargeting? We're looking at what retargeting is, and some tips to help make it work. Adjusts Audience Builder also features, here.
We’re continuing to take the fight to mobile ad fraud with a new anti-fraud alliance known as the Coalition Against Ad Fraud, or CAAF. Find out more here.
Here are the seven workshops we'll be offering at Mobile Spree San Francisco this year. Choose between workshops on fraud, cohort analysis, segmentation and cre
Switching between attribution providers can look difficult, but at Adjust we make the process easy. To find out how, read this article.
Mobile Spree 17 San Francisco is a conference for mobile marketers who want to get inspired, learn from marketing innovators and network with their peers.
We wanted to understand how ad spend works across the ecosystem, so we held two more Adjust Think Tanks to ask more questions. Find out more here.
When people say ad spend, what are they talking about? Find out with Adjust's Paul Müller, here.
We’re looking at the the economics of mobile marketing. Who buys and sells mobile ads? How are prices structured? We’ll take you through the basics.
What is programmatic? What is RTB? Find out in Adjust's post on programmatic advertising, and more, here.
Adjust's Head of Product Marketing speaks to the CEO and Director of Marketing at Tap Slots about structuring user acquisition ad campaigns and evaluating creat
Today we're happy to announce four more of the speakers appearing at Mobile Spree San Francisco 17! Mobile Spree is a no-sales, no-sponsors conference where mob
We caught up with Guillem Pons, Head of Data Science at Badi, about why they decided to switch to Adjust. Find out more in our blog, here.
Is the “best way” to fight click injection to reject all attribution for any installs that happen a few seconds? Nope! Find out why, here.
Discrepancies between datasets is an often occurring problem in the industry. So what's the deal? Let's look at the ways we differ between platforms, and why, h
Akbank used Audience Builder to lower their unit price, increase sales, ultimately increasing their ROI and LTV
We had a chat with Katie Madding, Adjust’s Director of Product, to find out how she adapted to different roles while she’s worked at Adjust. Find out more, here
Want to find out how to get the most out of deep linking? Read our guide to the do's and don'ts of deep links, here.
Following on from our first interview with Viber's Moshi Blum we wanted to talk fraud with one of the biggest apps in the business.
Audience segmentation for mobile marketing used to rely on clunky technology, expensive resources and risky third parties. Here's how Audience Builder lets apps
What happens when your game flops in the App Store? That's what happened to Rovio, the maker of Angry Birds 2, in 2015. CMO Ville Heijari told us how they regro
What makes your campaigns unique are their overall goals - targeting different groups, engaging them separately. Reaching your goals requires custom settings wi
Adjust's Project Think Tank brings together some of the brightest minds across a variety of different verticals to tackle problems and discuss potential feature
Learn how we build Campaign Wizard using feature groups, here.
Berlin’s Mobile Spree 2017 featured a combined 25 speakers, panel discussions, and workshops; today we’re taking a look back at Andy Carvell's talk on creating
You're not getting LTV right. Why? Find out with Adjust's latest blog post.
What's the difference between retargeting and re-engagement? How can you create structured mobile marketing campaigns that reach your highest-value users? We sp
Mobile marketers are oftentimes incentivized to let fraud happen. Adjust's Fraud Prevention Suite is the only product in the attribution industry that provides
Missed out on Mobile Spree? We're releasing some of the talks from the big day here. First up is Paul Malicki, CEO of Flapper, and his speech on reaching users
What happens when you click on a mobile ad? To answer this question, we’ve covered the basics of how mobile attribution works and some entry-level terms.
How do you launch an app in a country you’ve never set foot in? We sat down with Grégoire Mercier, the CEO of ROI-focused mobile agency Addict Mobile to discuss
Careem went from 0 investment in mobile in 2015 to over 50 percent of their installs coming through paid channels. Find out how Fraud prevention and tracking he
Audience Builder: a chat about how Adjust's new segmentation and retargeting tool works and what our clients are using it for with CTO and Co-founder Paul H. Mü
Adjust's Product Specialist for Internal Education sat down with us for a chat about how our employees train and stay up-to-date with Adjust's product offering.
Mobile Spree is Adjust's conference on everything related to mobile attribution, mobile app marketing and app tracking. Here's a recap of the talks, slides, spe
A chat between Adjust and Vungle about lifetime value, view-through attribution, and mobile app tracking fraud in the attribution industry.
Simon Kendall chats to Moshi Blum about the Viber app and Mobile Spree. Take a look at our full interview here!
Adjust and Yahoo Gemini get together to talk about how you can utilize the integration to make smart, data-based decisions and get the most out of your campaign
As of this May, Adjust supports native measurement in China. We’ve created a direct connection with dedicated bandwidth to China. With some clever tech, we’re a
Ever wonder how to build a successful website? We asked Project Manager Esa Hernandez-McGavin about her experiences building our new mobile marketing blog.
Mobile Spree 2017 in Berlin is just about a month away now, taking place at the Stadtbad Oderberg on June 1st. Are you ready?!
As the first international measurement platform, Adjust now supports native measurement in China. Find out more, here.
What does effective retargeting entail? Find out with our partner, Criteo, here.
User acquisition strategy? That's what we discuss in this blog post - move your mobile growth one stage up!
A winning mobile user acquisition strategy launches you a head above your competitors. Here you can find the best paid acquisition methods to boost results.
The future of mobile advertising? It’s video!
Universal linking? Deep linking? While they may seem similar, it’s importance to know the difference. Learn about these two terms and their uses, here.
App user acquisition is hard, we know. So, we put together this guide to help optimize the process, looking at three areas to focus your efforts on.
Creating a loyal customer base from scratch is hard work, but it's worth it long-term. Find out more with Amplitude's guest post, here, with Adjust.
In the first of our interviews of 2017 we spoke with Holger Seim of Blinkist about what the company is all about, how they work, and why they use Adjust.
One form of customer acquisition strategy for mobile is beginning with a soft launch. Find out what that means in this article, here.
Adjust’s mobile fraud expert Andreas Naumann explains two common sources of mobile click fraud. Learn all about click spam and click injection fraud, here.
Let's take a look at how our year has gone.
Spam clicks, click fraud, and other fraud tactics are explained in detail by Adjust's mobile fraud expert Andreas Naumann in this webinar post. Find out more, h
Want to find out what makes a good app retention rate? Take a look at our resource, and learn more about mobile benchmarks with Adjust, here.
Find out more about deep links with this post by Adjust!
Want to know the nine most important features of an attribution tool? Learn them here.
Want to do your own fraud prevention? It might not be the best idea - find out why, here, with Adjust.
We at Adjust live by open-source coding. But why? And what are the benefits? Find out here.
Adjust is pleased to announce the launch of our new website. Find out what's changed in our blog post, here.
App retention rates are a really important benchmark when looking at performance. Find out more about how they look per vertical here.
Deep linking is a tricky topic, but one which Adjust can help you with. Take a look at our deep link article here to learn more.
Mobile click fraud is a tricky topic, but Adjust can help. Take a look at our article to see how install fraud threatens the app economy, here.
App metrics differ for different users, and how useful they might be. We think opens isn't all that great - but why? Find out here.
In this post, we’ll be looking at Event KPIs, which give you valuable insight into the use behavior of your cohorts.
We’re going to examine and explain revenue KPIs, which are KPIs you can use to examine the revenue your users trigger.
This article is the first in a series explaining our Cohort KPIs and and how to interpret them.
App optimization is a key component to success, but how can it be achieved? Find out some top secret tips in this blog article from Adjust, here.
Trademob’s Chief Product Officer, Dr. Matthias Schoen gives us an update on what mobile real-time bidding (RTB) is.
Learn about our Apptrace, your one-stop-shop for mobile app tracking