All Blog Posts
Our blog gives mobile marketers unique insights to help scale their apps effectively.
Adjust’s Mobile Streaming Report 2021
Adjust’s latest report gives insight into global mobile streaming trends and provides tips for marketers to adapt to a radical shift in user behavior
Adjust and AppLovin Join Forces
We’re incredibly excited to announce that Adjust and AppLovin have agreed to join forces and build the future of app marketing together - learn more here.
Top tips for dating apps 2021
Browse our newly-released Dating App Marketing Guide 2021. It provides benchmarks, spotlights on industry leaders and tips on retaining users.
TikTok Marketing Partner Program
Adjust and TikTok’s partnership will help advertisers segment audiences for personalised messaging, optimize campaigns and export first-party data
Adjust’s top 5 blog posts of 2020
On the Adjust blog, we’ve covered everything from deep linking to dating apps to hypercasual gaming - catch up on our most popular posts of the year here.
How to expand an app internationally
From initial research to your overall marketing strategy, this guide shares everything you need to know before marketing your app internationally.
How to launch an app: where to begin
Learn everything you need to know about how to launch an app with our guide, from market research and marketing strategies to app monetization.
The ad spend conundrum
When people say ad spend, what are they talking about? Find out with Adjust's Paul Müller, here.
Retention rates and other lies
High numbers are great, but accurate numbers are even better. Find out why our approach to retention differs here, on Adjust's blog.
What does the CCPA mean for me?
The California Consumer Privacy Act is a bill designed to enhance privacy rights and consumer protection for residents of California, United States. Learn more.
Sign up to Best of Mobile
Catch up on our most popular Mobile Spree talks in a biweekly bulletin showcasing the Best of Mobile
How to market a dating app in 2020
Learn how to market your app in 2020’s dating market. In this guide, we cover social media, paid acquisition, messaging, and best practices.
April Tayson’s Employee Story
Southeast Asia, a mobile-first region flying high on the back of exponential growth, offers the backdrop of April’s employee story. Learn more, here.
How to master social commerce in 2020
Social commerce has become an essential component of marketers’ overall strategy. This guide outlines everything you need to know about social commerce in 2020.
Adjust joins Unity’s Partner Programme
Through Adjust's new partnership with Unity Technologies, mobile game developers will be able to measure in-game ad campaigns and enhance user experiences
Adjust's travel case study
Want to know why Traveloka picked Adjust? Take a look at our announcement of the case study to learn more.
Adjust's 2019 in review
Take a look at Adjust's 2019 in review. We look back with an infographic to showcase what we've achieved in 365 days.
Flixbus | LTV Magazine
In the first-ever issue of LTV magazine, we interviewed Cornelia Müller and Davide Gabriele Croci of Flixbus. Learn more, here.
Download today — How not to fail in Asia
Our latest guide takes you on a journey across the Asia Pacific, to help marketers discover the differences that these regions hold. With Adjust’s guide, learn!
U.S. app growth in three charts
Click here to learn more about U.S. app growth for Dating, Gaming and more. See how iOS and Android compare. Find out more on Adjust’s mobile marketing blog.
Adjust’s 2019 retreat wrap-up
Over 300 Adjusters touched down in Faro, Portugal, for our annual retreat this past June. Check out what we got up to in our video, here.
New members join Adjust’s CAAF
As mobile fraud has been growing, the Coalition Against Ad Fraud (CAAF) stands for action against one of the most complex problems our industry faces.
Adjust's 2018 in review
Take a look at Adjust's 2018 in review. We look back with an infographic to showcase what we've achieved in 365 days.
What it takes to secure your SDK
To prevent SDK Spoofing from making its way into marketers’ datasets, we’ve developed the most effective solution out there. Read on to find out how we did it.
Arun's employee story
Arun Gupta is Adjust’s Regional VP of Sales for the East Coast. He’s also halfway through an MBA. Want to know how he does it all? Read his story here.
The App Store turns 10
The App Store turns 10 today! Discover the history of the App Store, and what it’s done for the world since its beginning. Read more here.
Three experts take on mobile ad fraud
Want to know what the experts make of mobile fraud? Click here to read three opinions from industry thought leaders, and what they think about app fraud.
Mobile gaming benchmarks Q1 2018
We’ve taken a sliver of the data from an upcoming benchmarks report, to create a little teaser of a much bigger report. Read the article, here.
CAAF Spotlight: Aarki
CAAF is back, with a new spotlight on Aarki. We spoke with Aarki’s VP of Product, Nicol Cseko, to find out about their experience with fraud, and CAAF.
Comparing organic to paid
How did paid perform vs organic in 2017? Find out here, in our latest mobile benchmark update from Adjust.
Project Think Tank is coming to Asia!
We're rolling out events across Asia in order to get a better understanding of what our clients in China and Japan expect from us, and how we can deliver.
CAAF Spotlight: AdColony
In our latest CAAF Spotlight, AdColony tell us how they differentiate themselves from other publishers. Find out more, here.
Adjust's 2018 retreat
Want to see what you missed from Adjust's company retreat to Mauritius? Read more here.
CAAF Spotlight: ironSource
Continuing our CAAF spotlight, we got in contact with Yevgeny Peres, VP of Growth at ironSource, to find out more about their perspective on mobile ad fraud.
Spotlight on CAAF: Liftoff
In our latest series, we take a look at the members of CAAF, and find out what they make of mobile ad fraud. Find out more, here.
We’ve been busy: Cost data audits
Our integration engineers are currently conducting audits with every network that implements our Ad Spend API to certify the accuracy of all ad spend data.
Adjust's 2017 in review
Take a look at Adjust's year in review. We look back at 2017 with an infographic to showcase what we've achieved in 365 days.
Are you ready for the GDPR?
The GDPR is coming: are you ready for it? Find out more about the new EU legislation, and what it means for you, and us.
Japanese Gaming Benchmarks 2017
Want to find out what makes Japanese app gamers tick? Discover 2017 retention rates, and in-app performance with our look at the market. Read Adjust's guide her
Introducing: Project Think Tank
Adjust's Project Think Tank brings together some of the brightest minds across a variety of different verticals to tackle problems and discuss potential feature
Disincentivizing mobile ad fraud
Mobile marketers are oftentimes incentivized to let fraud happen. Adjust's Fraud Prevention Suite is the only product in the attribution industry that provides
Adjust in 2016: A year in review
Taking a look back at 2016 | Visualizing our growth and expansion into new markets, our latest releases and most used features over the course of 2016.
Six ways deep links improve UX
Find out more about deep links, how mobile marketers can harness them to improve user experience and why they're perfect for user acquisition campaigns.
Announcing Mobile Spree!
Announcing our very first Mobile Spree. Join us in Berlin for Conversational and interactive presentations on topics that matter in today’s mobile ecosystem
Announcing the KPI Service
We’ve expanded your options to pull data from your adjust dataset with the KPI Service: a pull API for all of your statistics out of the adjust dashboard.
Facebook launches analytics tools
At Facebook’s F8 event, Facebook announced a new and updated suite of tools for analytics, for Facebook campaigns as well as for a select set of traffic partner
Real-time bidding explained
Trademob’s Chief Product Officer, Dr. Matthias Schoen gives us an update on what mobile real-time bidding (RTB) is.
What's lurking behind LTV?
In the highly competitive world of mobile gaming, understanding the lifetime value (LTV) of your users can be a challenging task, but once you have it down, you
Adjust acquires Acquired.io
Extending our vision to unify advertisers' marketing efforts - Adjust has joined forces with data aggregation platform Acquired.io. Find out more, here.
Adjust turns eight
Adjust turns eight! Thank you to every employee, client and partner who’s been along for the ride
Turkey becomes HQ for Middle East
We are excited to announce the opening of our new headquarters for the middle east in Istanbul to support operations and drive growth within the reigon