All Blog Posts

Mobile measurement is a must for gaming apps. Get helpful tips in this guide, including which metrics to focus on to optimize and scale successfully.

Conversion Hub leverages machine learning to recommend app-specific conversion values that empower fast, & effective SKAdNetwork measurement.

Want a successful future for your app? Hyper-personalization is a must. Here’s how to implement deeper personalization to boost sales and brand loyalty.

We take a look at what the metaverse is (without the Meta brand name) and what it will mean for Meta’s Horizon Worlds mobile app launching later this year.

Everything mobile marketers need to know about Apple’s live ‘Far Out’ event, which took place on September 7, 2022.

Gaming app installs in EMEA surpasses pandemic levels in 2022 but sessions stagnate as lockdowns end.

Gaming is now in the top 4 categories for CTV apps across major platforms. Learn everything about gaming on CTV and how you can leverage this growing channel.

Results of research conducted with UA managers to discover which channels are currently being used, performing the best, and what’s coming next in UA.

Learn when Q5 is and how to use this period to your app’s advantage while users are inclined to spend more money on themselves and screen time is high.

Continued growth in mobile gaming in APAC is promising for app marketers. We examine recent trends and offer strategies to grow your app in the region.

Learn the benefits of converting your casual or hyper-casual mobile game to a hybrid-casual game, get ideas for meta layers to introduce, and see examples.

Turn Connected TV into a performance channel with Adjust and unlock its huge potential to boost campaign performance across channels.

Adjust’s latest partnership with mediasmart seamlessly transitions ads from campaign implementation to performance analytics for successful UA via CTV.

Hyper casual games has the highest ATT opt-in rate of any vertical at 39%. We dig into the details to provide mobile marketers of all with key strategic learnings.

Our analytics solution Datascape is among Adjust’s overall next-gen solutions recognized in the 2022 MarTech Breakthrough Awards.

Combining ATT & SKAN data for all-in-one iOS reporting is based on estimations, inaccurate calculations, & comes at the price of a crucial (binary digit) bit.

E-commerce app sessions, time spent in-app and in-app revenue continue to climb, despite brick-and-mortar stores reopening.

Get tips on how to secure your app during the development stage and best practices to keep your app secure post-launch. Make app security a priority.

From audio experiences to CTV advertising to livestream shopping, explore the latest tech & trends for e-commerce apps for 2022 and beyond.

Adjust and TikTok have teamed up to release their latest playbook, providing everything you need to know to succeed with measurement on iOS post-IDFA.

Chinese games have long been successful internationally but there are many other verticals and markets where Chinese app marketers and developers can win big.

Annual spending for app subscriptions is soaring. We dive into industry trends and offer resources to help app marketers in the subscription space scale.

Learn how to grow your number of positive reviews in app stores, make the most of negative reviews, and use reviews to grow your business and profit.

Why e-commerce apps should be advertising on connected TV today and what the future holds for retail after the introduction of shoppable CTV ads.

Amazon Prime Day 2022 lead to a significant increase in global e-commerce app installs and sessions despite soaring inflation.

Pollen VC tells how mobile gaming studios can unlock new sources of funding when they use player cohort data to better predict LTV and increase valuation.

Mobile marketers work with more sources, channels, & campaigns than ever before. Aggregated data & effective analytics are the key to smart, fast decisions.

Back-to-school spending is set to increase by 7.5% this year in the U.S, and data on e-commerce installs & sessions reveal e-commerce apps can win big too.

Global app sessions and time spent-in app continue to grow as much of the world transitions back to a pre-pandemic lifestyle.

From June 6-8, Adjust spent 72 hours hosting meetings, sessions, & events at MAU, previewing our solutions & reconnecting with clients and partners.

Adjust is committed to being an active LGBTQIA+ ally. We asked our employees what LGBTQIA+ allyship means to them in 2022 and were blown away by their answers.

As shopping habits continue to shift, mobile users are spending more time and money in e-commerce apps during the month of May.

Get the 2022 updates to SKAdNetwork, and learn Adjust’s vision for next-generation mobile measurement solutions built on protecting user privacy.

CTV ads for all businesses: Vibe allows marketers to quickly launch highly targeted CTV & OTT campaigns. Adjust provides accurate campaign measurement.

Get a recap of the iOS 16 updates from Apple’s Worldwide Developers Conference (WWDC) and learn how this update affects mobile app marketers.

Seb explores his journey at Adjust, involvement in the Diversity & Inclusion committee, and his AIDS/Lifecycle fundraiser during Pride.

The fintech industry in Southeast Asia and India has grown remarkably. Discover the latest trends and get tips on how to grow your app in INSEA.

Adjust partners with tvScientific in our latest move to provide CTV measurement and end-to-end solutions for mobile app marketers.

Adjust’s comprehensive CTV measurement solution, CTV AdVision, lets marketers accurately measure and optimize their Connected TV campaigns to prove ROI.

Recipe, food delivery, shopping, and streaming apps undergo significant growth on Mother's Day, with huge increases in installs and sessions.

Discover how the CTV and OTT market is growing in India and learn about creative ad formats and best practices from Adjust’s Gijsbert Pols.

Mobile apps including games, shopping, and food delivery see huge boosts in installs and sessions during Easter globally and regionally.

The huge increase in installs and sessions for crypto apps was cause to celebrate in 2021, and we’re also seeing high retention rates, stickiness, & engagement.

Unlock strategic insights, dive into data analysis on fintech, e-commerce, & gaming in 2022, & learn from app marketing experts with Adjust’s latest ebook.

Adjust celebrates its 10-year anniversary. We talked with Adjust veterans and asked them to help us reflect on important milestones along our journey

Gummicube share their expert insights for mobile marketers on how to create an ASO strategy with optimized metadata, creatives, and overall performance.

Adjust Datascape empowers app marketers with time-saving data reporting, visualization, and analysis tools across all data sources, on one screen.

In partnership with MAAS, Adjust has released its latest report: Decrypting the fintech goldrush in the new normal, tracing app trends and user behavior in INSEA.

Adjust’s Lead Product Strategist Gijsbert Pols explains how mobile marketers can succeed in CTV advertising in his latest article in the New Digital Age.

Streaming, health & fitness, and shopping apps grow significantly during Ramadan, with huge boosts in installs and sessions globally.

Crypto app sessions and installs grew rapidly in 2022. We explore when, why, and how to develop UA and retention strategies that work.

Adjust & Apptopia’s playbook analyzes the world of digital currencies and assets, blockchain, and Web3, & what it means for mobile app marketers in 2022.

Data clean room technology is an old solution to a new challenge. Learn how to share first-party and aggregated data safely in a data clean room.

Learn how Adjust is approaching and solving for predictive LTV (pLTV) in light of changes brought about by iOS 14.5+ through to iOS 16 and beyond.

NFTs, blockchain games, and the metaverse are hot topics in 2022. Here’s what they mean for mobile apps in 2022.

In part two of our new crypto and mobile series, we explain key concepts in digital assets and why mobile is a critical gateway to these assets.

Adjust women talk females in tech. Five of our female leaders offer savvy tips and advice for other females in tech for this International Women's Day.

2021 was a landmark year for adoption of cryptocurrencies. In part one of our new series, we examine emerging trends in crypto for mobile.

Google has announced its plans to expand the Privacy Sandbox initiative to Android. Here's what that means for app marketers.

Adjust’s GIjsbert Pols at IAB Tech Lab: How CTV has transformed the way consumers interact with television and how it will affect advertising.

Adjust’s CTV partnerships with Xandr, ABEMA, and Smadex enable cross-device tracking and measurement of CTV campaigns.

Merging device-level MMP data with aggregated SKAdNetwork data poses multiple problems — Adjust recommends side-by-side reporting for accurate reporting.

Need to brush up on the basics of Apple’s privacy changes starting with iOS 14.5? We’ve got you covered in this comprehensive guide.

Adjust is pleased to have hosted Shn Juay of Storms for a Fireside Chat at Hyper Games Conference 2022.

How much do you know about the latest trends in mobile e-commerce? Take Adjust’s quiz to test yourself and gain access to the resources that will benefit you most.

Your one-stop shop for everything you need to know about iOS 14.5+, iOS 15, and iOS 16. From what it means for the mobile marketing industry to how to succeed on SKAdNetwork.

Paul Müller reflects on 10 years at Adjust, why he's made the decision to step back, and introduces Simon "Bobby" Dussart as CEO.

Mobile apps see huge boosts in growth on Valentine’s Day, as video streaming, food delivery and recipe apps feel the love.

The social commerce boom is continuing in APAC and around the globe as short-form video and live streaming become standard formats for vendors.

Adjust partners with OTT media provider ABEMA to provide CTV measurement to clients in Japan, marking the first integration of its kind in the region.

Shopping and food delivery apps see huge growth in mobile app installs sessions globally during Lunar New Year celebrations

App use shifts drastically over Christmas/New Year, with major peaks and troughs for food delivery, music streaming, gaming, and health & fitness.

Learn everything you need to know about ASO and user acquisition in part 1 of Adjust’s new series, Scaling your app to 1 million users: The ultimate guide.

Adjust’s Lead Product Strategist Gijsbert Pols discusses the increase of users consuming YouTube content on CTV, and how app marketers can make the most of it.

In this article, read our top predictions for mobile marketing and measurement in 2022. We explore CTV, podcasts, e-commerce, fintech and more.

Adjust’s Ender Ozan chats with Trendyol.com & Meta at App Summit Berlin, on how to prep for success & accelerate app growth. Watch the video!

Learn how to succeed on SKAdNetwork with conversion values, and how Adjust’s solutions are helping clients execute precise strategies that drive growth.

Stickiness is key to the success of many OTT apps, which monetize based on subscription models and in-app ads. Learn how programmatic advertising drives growth.

Paul Müller explores iOS 14.5+ and Adjust’s neutrality under AppLovin in a recent interview with AdExchanger.

Learn how e-commerce apps are improving retention rates, customer loyalty, and revenue with the help of gamification.

In this article, learn about creative best practices for CTV ads and getting started with CTV ad campaigns.

Adjust’s latest ebook takes a look at the performance of the e-commerce vertical from 2019 through to Q3 2021, with insights from Sensor Tower.

CTV ad formats are evolving as advertisers realize the potential of the channel to create brand awareness and trigger direct responses.

Despite relaxed restrictions and restaurants reopening for dining in, installs, and sessions for food delivery apps have significantly grown in 2021.

Adjust is proud to have hosted Arthur Jun of Duolingo for a Fireside Chat at Advertising Week New York 2021. Here are some of the discussion’s key takeaways.

Apple’s Private Relay, which functions as an extra layer of security for users, could further limit tracking on iOS devices.

Adjust launches Connected TV Ad to Mobile Measurement, allowing a comprehensive view of the user journey from CTV ad view through to mobile app install.

Travel apps are performing very well in 2021, with sessions and installs almost at 2019 levels as travel restrictions ease

iOS 14.5+ privacy changes and the release of iOS 16 have made strategic user acquisition managers more essential than ever as measurement evolves.

Adjust’s first-ever, interactive insights tool displays network rankings across regions, platforms and verticals. Explore the data today!

Lockdowns and restrictions drive dating app developers to boost usage by making their apps more social

iOS 15 is rolling out globally, and there are a few key changes that marketers, developers and advertisers should know about.

Measuring the right KPIs is key to an app’s success. Learn which mobile app KPIs are important for your vertical, and how to use them to your advantage.

Explore concentrated marketing definitions, examples and how these strategies work to increase revenue and help companies grow quickly. Get started now.

Learn how to build brand awareness with advergaming. Discover new ways to turn a mobile game into your next channel to drive growth.

Learn how to leverage your users’ in-app behaviour to boost your marketing campaigns as well as behavioral segmentation examples

Utilizing the IDFV for cross-promotion, retargeting and retention across a publisher suite is more important than ever on iOS 14.5+

Viewers are continuing to turn to CTV as habits shift. We explain trends and growth patterns and present marketing opportunities for mobile advertisers.

With iOS 14’s changes to user acquisition data and upcoming changes to email tracking, retention is more important and competitive than ever before

With Adjust and Amplitude’s seamless integration, you can leverage attribution data and product analytics to dive further into audience segmentation

Following the rollout of iOS 15, developers will be able to define an endpoint that will receive a copy of ‘winning’ postbacks from SKAdNetwork.

Discover how deep linking can provide a satisfying, online retail experience for your customers

Downloads of mobile streaming apps soared during UEFA Euro 2020, Wimbledon, and the Tokyo Olympics 2020

With custom product pages on iOS 15, marketers will be able to create tailored pages for specific target audiences, linked to individual campaigns.

The integration between Adjust and Salesforce Marketing Cloud enables customers to build a user journey from an email directly to in-app

For key insights into how to get the maximum insight into a user journey on iOS 14.5+ - read here.

Learn about all things mobile gambling with industry leaders - lessons learned and predictions for the future

Learn about the increasing prevalence of the gaming vertical on CTV and how you can take advantage of the CTV boom

Health and fitness apps growth continues to soar despite relaxed restrictions and fitness centers reopening

Learn about Adjust’s unique data residency system, how we prioritize regional compliance with our clients’ user data and why it benefits global brands

Our top strategies for making the most of your data, post-IDFA to monetize your app with in-app purchases. Learn more about monetizing with IAP on iOS 14.5+!

Combining trends from Adobe’s Digital Trends Report and Adjust’s App Trends Report, we paint a picture of the state of fintech apps

When working with Apple’s SKaDNetwork, it’s vital to create a conversion value strategy that leverages the attribution data available in the first 24-hours.

App Radar outline their top app store marketing learnings to ensure a successful launch for your mobile app

Today, Google announced that when Android 12 is launched, Android Advertising ID will be removed for all users who have activated Limited Ad Tracking.

CleverTap outline their tips, tricks and best practices for building a world-class user onboarding experience for mobile

Moburst explains how to combine app store optimization and paid user acquisition to create a balanced strategy geared toward mobile success

We take a look at our initial findings on the impact of iOS 14.5, drawing on data provided by AppLovin owned studios

Adjust’s latest ebook shines a spotlight on the APAC region, looking at app trends across fintech, e-commerce and gaming. Download it here!

We have launched Connected TV: The Ultimate How-To Guide which takes an in-depth look at the ins and outs of the CTV ecosystem. Learn more about our guide.

Adjust’s latest ebook dives deep into long-term app trends across fintech, gaming and e-commerce. Download it here!

Wondering how iOS 14 will impact how you analyze your campaign performance? Read this explainer on how to work with a limited dataset.

To celebrate Father's Day, the team at Adjust chat about the life lessons they've learned from their dads and the kind of apps they use most often

The team at Adjust talk about what they’re most grateful for this Mother’s Day, and the kind of apps their moms use most often

Are you wondering how to monetize your gaming app after iOS 14? Our comprehensive guide, gives a deep dive into this topic and more. Download here.

With 45 partner integrations, and growing, we’re focused on giving you every opportunity to succeed with SKAdNetwork. Read how Adjust can make a difference here.

The AppTrackingTransparency framework (ATT) had led to confusion about what is allowed — and what isn’t. Read here for a breakdown of how it will work.

Make sure you are prepared for when AppTrackingTransparency becomes mandatory for all iOS apps. Read here.

Make sure you’re not getting overcharged due to data duplication issues when tracking with deterministic attribution and SKadNetwork. Find out how here.

Advertisers who have worked out OTT advertising are seeing improved ROI/ROAS — find out how to include CTV in your marketing mix here

We’ve just released The Mobile App Growth Report with Facebook. We analyzed data from our platform to better understand the macro-environment of the app economy!

Insider detail their top five tips for a solid app push/push notification strategy to effectively reach and reengage users

As a leader in attribution, It’s important to arm our clients with pointers on how to think about app submissions, SDKs, and attribution going forward on iOS.

We’ve been working on solutions like conversion modeling, SKAdNetwork tools and ATT tips. Learn how Adjust will empower your growth through the iOS14 changes.

Adjust is taking the next step in cleaning up our industry - by asserting what should be a very obvious standard. Find out more, here.

Explaining what current “people-based attribution” solutions look like - and why Adjust will never release a feature that relies on selling user data

In this short article, we will cover how Adjust keeps our data secure, and why a closed source SDK is not harder to spoof than an open-source SDK. Learn more.

We believe advertisers are being asked to share too much of their data. Our op-ed by CTO Paul H. Müller shows you how to change that. Learn more, here.

The California Consumer Privacy Act is a bill designed to enhance privacy rights and consumer protection for residents of California, United States. Learn more.

Marketers using Adjust will be able to measure the effectiveness of CTV advertisements delivered via UNICORN.

The days of fingerprinting having a viable place in the default attribution waterfall are over. Find out why Adjust is switching fingerprinting off, here.

Recently there has been a surge in demand for attribution without a SDK in place - here’s why we strongly recommend you use a SDK, whenever possible

Could machine learning be the potential answer to the trickiest subjects on the market? Find out, in our third post of the mobile fraud theory series.

The mobile marketing trends that Adjust believes will transform the face of mobile marketing in 2020 and for years to come.

As fraud has evolved we’ve developed a categorization to explain it, in order to better our understanding of the problem. Find out more, here.

As an experienced salesperson with a passion for tech, Khachen is working remotely to bring Adjust to the Thai market

Data-driven decision making needs to be at the heart of your app marketing efforts

It’s time we looked at the lack of distinction between fraud solutions, and how we apply our methodology to create a stronger system. Read more, here.

Streaming media experts Penthera’s Jodi Susman shares tips on how to get mobile users to engage with your in-app videos. Click here to find out.

If you’re wondering how advertising your iOS app in Snapchat will work in the SKAdNetwork era, read it all here

Optimize your UX design and maximize user opt-ins/consent rates on Apple’s App Tracking Transparency on iOS 14.5, iOS 15, iOS 16, and beyond.

RevX provides insights into tried-and-tested mobile user acquisition and reengagement strategies to help subscription-based apps grow

Adjust’s latest report gives insight into global mobile streaming trends and provides tips for marketers to adapt to a radical shift in user behavior

TextNow ensures clarity of data by using Adjust as a single source of truth for accurate installs, reliable attribution and fraud protection

We’re incredibly excited to announce that Adjust and AppLovin have agreed to join forces and build the future of app marketing together - learn more here.

Browse our newly-released Dating App Marketing Guide 2021. It provides benchmarks, spotlights on industry leaders and tips on retaining users.

With iOS 14 set to roll out in early spring, Apple has released more details about its upcoming privacy changes. Learn what this means for your app here.

Divine Muragijimana, of Cellulant, explains why super apps are the future of payments in Africa

Adjust and TikTok’s partnership will help advertisers segment audiences for personalised messaging, optimize campaigns and export first-party data

Remerge explores how advertisers can better understand scale within programmatic, and why scale is particularly important moving forward

Feel confident ahead of Apple’s iOS 14 privacy rollout by updating to Adjust’s newest SDK

How to include collectibles in your mobile app game, to ensure players keep coming back

ironSource and Adjust’s newly-released guide provides key insights into maintaining a broad UA strategy and maximizing ROI.

Mobile marketing experts from Adjust share their predictions for the world of mobile advertising as the new year begins

Mexico’s upstart finance company albo saw a 600% increase in conversion rate after switching to Adjust. Find out how they did it here.

On the Adjust blog, we’ve covered everything from deep linking to dating apps to hypercasual gaming - catch up on our most popular posts of the year here.

Starting out his career in data science in Lisbon, António moved into the world of ad fraud at Adjust after seeking out a more dynamic role abroad

With the year drawing to a close, revisit Adjust’s latest products releases of 2020 and what we’ve accomplished together.

We’ve been working closely with Facebook to ensure a seamless transition to iOS 14 and support for SKAdNetwork. Learn more about the integration here.

Working cross-functionally is key to conceptualizing and shipping Adjust’s solutions. Learn more about the process and how our UX team works here.

Find out how top agencies worldwide are using the Adjust Solutions Partner Program to expand their offering and add value for their clients

New data shows mobile ad fraud increased in 2020, with fraudsters faking more organic installs

Sadie Balsom studied languages and literature but made the switch to tech after discovering a passion for coding

Adjust now supports almost all CTV platforms, including Roku, AppleTV, Android TV and Amazon Fire - helping clients maximize adoption of their OTT and CTV apps

Adjust is now part of Adobe Exchange Partner Program, allowing for improved data integration and enhanced app marketing measurement

AdColony explain why rewarded video is an effective in-app advertising method and a valuable opportunity for monetization and reaching target audiences

Use of mobile finance apps have grown steadily in 2020 as COVID-19 has resulted in a new wave of installs and sessions around the world

Askblu.ai CEO Dominique Busso explains how difficulty tuning is being disrupted by data science and machine learning

Do you feel constrained by your data management set-up? Tale About Data’s Lior Barak breaks down what you need to keep in mind when setting up a BI stack

Apple Search Ads is a must-buy for marketers looking to grow their install base. Read here how Instasize is using Adjust's Automate to do this

Subscription-based apps are taking a larger foothold in the app market. Read here how health & fitness apps can position themselves for success

Learn everything you need to know about creating effective ads for Twitter, TikTok and Google’s Universal App Campaigns (UAC) with this two-part guide.

We chat with Performance Marketing Manager Diaset Newby about his experience in marketing and journey to Adjust

Migros switched to Adjust from another mobile attribution partner after realizing they required more reliable attribution data and better support

App Radar share their tips on how to combine App Store Optimization and App Store Advertising to boost conversion rates and increase return on investment

Learn how to improve your ATT opt-in rate for iOS 14.5+ with A/B testing, educating and building a relationship with your users, and industry best practices.

Subscriptions are a popular mechanism for app monetization — but how do you make sure you can see the entire conversion funnel?

Game Analytics share why subscription monetization might be something that is more popular for gaming apps in the future. Read it all here.

Our newly-released Mobile Finance Report 2020 provides a global benchmark of banking, payment, and investment apps.

Learn how to advertise on three leading social media platforms – Facebook, Instagram and Reddit, with agency advice on maximising reach.

We chat with Python Backend Engineer Kathia Barahona about her experiences working at Adjust

Adjust’s Sales Manager India, Shubham Jha, outlines his success in building a thriving sales team built on openness

Linda Harnisch from Customlytics breaks down why dynamic ads are a must for app marketers

As Turkey moves into a post-lockdown ‘hybrid’ working structure, Adjust’s Ender Özcan weighs in on the pandemic’s impact on app marketing

Alon Dayan shares how bots can impact on the user experience for games and how app developers can combat the problem. Read his expert insight here

Apple have announced that their proposed changes to ad tracking in iOS 14 will be delayed to 2021 — here’s what you need to know

A combination of overall growth and the acceleration of the COVID-19 lockdowns fuels an exponential increase in sessions and installs for Health & Fitness apps

Mobile marketing advice from BCG Digital Ventures, Credit Sesame, Headspace, Ludia, Otto and more in LTV magazine by Adjust. Download your free copy now.

We talk to a new employee who joined Adjust during the COVID-19 pandemic to hear about their experiences with onboarding remotely

Want your app to stay competitive in a mobile-first market? Learn how mobile app testing thoroughly and regularly is critical to any app’s success.

Get to know the ins and outs of customer engagement marketing. Learn how to engage your target audience and see examples of engagement marketing in action.

Learn how app store optimization works, explore ASO marketing strategies for the app stores and get real-world app store optimization examples.

Mobile in-app advertising comes in many forms. Learn how to use in-app ads to monetize your apps and find new users through mobile advertising.

Supermarket apps and grocery delivery have soared in popularity. Learn how to win new users with a marketing strategy for online grocery store apps.

Developing a marketing strategy is vital to your crypto app’s success. Learn how to promote your crypto exchange app, promote crypto offers, and more.

Learn all about the different types of apps and which one is right for you. We cover native apps, web-based apps, hybrid apps, and even React Native.

Understanding whether or not your app’s conversion rate is good can be mystifying. Learn how to improve your conversion rates with strategies that work.

With this guide, learn the value of ROX and how measuring your ROX score can help identify your brand’s most valuable and meaningful experiences.

Find out what direct response marketing is with examples of direct response marketing campaigns, learn vital best practices and why it is important

Discover the importance of creating an app for your event and learn the most important event mobile app features and event app best practices

Gacha games are among the most popular games on the app store. Get an overview of gacha mobile games and the biggest players in 2021.

Discover the benefits of pre-roll advertising and best practices to avoid skipping

Is word of mouth marketing effective for mobile apps? Learn how it can boost your user acquisition and improve your brand identity

Discover the reach and value of user-generated content and tips on how to get the most out of your UGC marketing

Learn about mobile app accessibility guidelines and ways in which you can make your user experience more inclusive

Discover the importance of good user experience, its design principles and ways in which you can improve your app’s UX with our best practices

Read our guide to learn everything you need to know about developing an app gamification strategy for non-gaming apps.

We cover how to market to Gen Z, millennials, Gen X and baby boomers. Learn how to market your mobile app to different generations with our guide!

Learn everything you need to know about the relationship between machine learning and digital marketing with our guide.

Do you know why defining target audience is important? Learn how to define target audience, and 3 best practices for defining your target audience for apps!

Learn everything you need to know about chatbots with our guide. We cover the advantages of this automated tool and how to develop chatbots for social media.

Learn the basics of how to develop a marketing strategy in Asia’s biggest mobile markets —- including China, Japan, South Korea and Indonesia.

Learn everything you need to know about in-app header bidding with our guide. From how it fundamentally works to best practices and optimizations.

Whether you already have a mobile app available in India or you are launching for the first time, this guide will give you essential insights for 2021.

Every app needs an icon that is memorable and aesthetically pleasing to users. Learn how to design and A/B test your app with our complete guide.

Social mobile games offer users the ability to have a social experience while being entertained. Learn the essential features of social gaming here.

Building your brand and generating a community with social media is an important part of mobile marketing. Learn everything you need to know here.

Live-ops is a customer-centric approach to mobile gaming. Learn everything you need to know with our guide, including A/B testing and optimization.

Learn everything you need to know about playable ads, the essential advantages of the playable ad format, and how to create and optimize playable ads!

Choosing a mobile-first strategy is smart to increase customer reach and gain critical data insights. Learn more about mobile digital strategy with our guide.

Small businesses with a shoestring budget can still penetrate the mobile market by investing in the right strategies. Learn more with this guide.

Learn everything about how to build a news app with our guide. Discover the monetization models, essential features and best practices you need to know.

Rewarded video ads are a smart advertising method for increasing user engagement. Learn everything you need to know about rewarded video ads with our guide.

Retention rate is a critical metric for mobile marketers. Read this guide to learn how to increase retention rates and LTV for mobile apps.

Developing a niche social networking app offers devoted audiences a unique experience. Get everything you need to know about niche app marketing here.

Valentine’s Day is just around the corner. This guide covers digital marketing strategies and best practices to help you get the most out of the occasion.

Health and wellness apps help users stay healthy and maintain their wellbeing. Learn everything you need to know about the app vertical with our guide.

A high opt-in rate is the first step to success on iOS. Our tips and best practices will help you build a UX approach to drive consent rates up.

Alon Dayan, CTO and co-founder of Unbotify, shares his presentation from the GDC Summer Virtual Session

Adjust hired three senior leaders to accelerate growth in the Americas, strengthen solutions services, and innovate bot detection with improved R&D.

Over the past months Adjust has been hosting Afternoon Tea Talks where mobile marketing experts from across the industry share their knowledge

Adjust has been working hard to make sure we support all the features you need to thrive in iOS 14

With massive deals recently in the hyper casual vertical, the Financial Times used Adjust data to highlight their unique model

What is a super-app? Get your questions about super-apps questioned. Learn how messaging apps and delivery apps have morphed into all-in-one apps.

The way the Adjust Field Marketers approach their daily tasks has changed and adapted as they work from home

OTT is a highly disruptive vertical, with an increasingly competitive ecosystem. But how will these companies monetize? And how do you measure OTT ads?

With September around the corner, Adjust has put together a checklist to help you manage the changes coming into effect with iOS 14. Read more here.

Find out how working with the right Demand Side Platform (DSP) can help you grow, along with words of wisdom from Adjust partners on the topic.

Adding affiliate to your digital marketing mix shines a light on underrated channels affecting the customer journey, diversifies revenue and creates a good CX

What are the opportunities in the OTT space? What will happen to advertising on OTT platforms? How will companies monetize in the OTT vertical as it matures?

Introducing Adjust’s methods to support the industry post iOS 14: join us in making this the future standard for mobile app attribution.

Adjust’s Co-founder Paul H. Müller, looks at user consent on iOS14, SKAdNetwork versus AppTrackingTransparency - and where the industry needs to go from here.

Indonesian firm Netzme finds paid marketing is a key plank of their strategy to provide financial services to small towns and villages.

Mobile apps are an important part of your business strategy — allowing you to enhance the services you provide your customers through a branded experience.

Learn everything you need to know about mobile e-commerce UX in 2021. This guide includes how to build an e-commerce mobile app and best practices.

Office work has drastically changed due to the coronavirus pandemic. Learn everything you need to know about how apps are changing workforces worldwide.

Do you know what a video ad is? Learn everything about video ads for mobile games, including the formats and how to develop your ad placement strategy.

From Black Friday to Christmas, the holiday season provides ample opportunities for app marketers to increase sales. Here is everything you need to know.

Freemium is a smart choice for generating a large audience that can be monetized. Learn the benefits of a freemium model for app monetization with our guide.

In this guide to social media influencer marketing, learn everything you need to know to grow your app with the help of online personalities. Read on!

I have an app idea, now what? Learn how to turn an app idea into reality with these eight steps to successfully launch your app. Read to learn more.

Whether you want to know how to launch an app on the Google Play or the App Store, we cover every step of the app launch process. Learn more!

Whether you have a brand app or a shopping app, our guide shares everything you need to know about developing a social media strategy for fashion brands!

From increasing sales to driving installs, Halloween is an opportunity to reach your targets. Learn the app marketing methods at your disposal.

The way mobile users manage their finances is rapidly changing. In this guide, we cover fintech industry trends and the future of mobile finance.

Learn how to localize your app to ensure a successful move into new, international markets with our guide on how to expand an app internationally!

Using memes across your social media channels is a great way to boost engagement and build a community. Learn the pitfalls and best practices here.

Following Apple’s announcement on user privacy changes at WWDC, our CTO Paul H. Müller looks at four possible scenarios for mobile measurement in iOS14

Support and client services are the first point of contact for customers and at Adjust, we’ve structured our team for the best possible results

Hear from Adjust’s CTO, Paul H. Müller, on what Apple’s recent user privacy changes at their 2020 WWDC conference mean for the industry

As the fall-out from COVID-19 continues, over the next few weeks Adjust will be sharing insights from experts giving mobile marketers actionable insights.

The Mobile Shopping Apps Report from Adjust gives you the insights to power your marketing. Learn more about shopping conversions and retention here.

As mobile measurement evolves, so must our certification. The ASPP now includes three tiers custom-fit for our partners' needs; Essential, Advanced and Premium.

Privacy aware users are a considerable portion of the audience, but they are worth investing your Apple Search Ads efforts.

Mobile ad fraud plagues mobile marketers’ budgets and derails user acquisition efforts. Learn how to detect and protect against ad fraud in our guide.

How do free apps make money? From freemium apps to in-app purchases, this guide will keep you updated on this year’s app monetization trends.

Do you know what a user journey is and the difference between a user journey and user funnel? Learn everything about user journey mapping with Adjust!

Contextual advertising is making a comeback. Learn the best ways to use contextual ads and find out how it stacks up against behavioral targeting.

Developing a minimum viable product for your mobile app is essential. Learn about the types of MVPs, how to build one, and why an MVP is important.

Mobile marketers have had to prove their adaptability in 2022. This guide covers mobile game marketing best practices for the rest of the year.

We partnered with Unity to create a report that benchmarks hyper-casual performance both pre-and post-install, while also giving marketers new to the genre.

As consumer habits are shifting amid loosening restrictions around the globe, nowhere is the trend more visible than in e-commerce and online shopping.

UX writing can be intimidating for beginners. Learn the art of UX writing with this helpful guide filled with important definitions and examples.

It’s important to protect your app from bots to improve UX and save on budgets. Learn how to spot bot activity with the help of products like Unbotify.

Mobile fintech apps have changed the way we manage our finances. Learn everything you need to know about how to make a banking app with our guide.

In-app messaging is an important communication and marketing method. Read our guide to learn everything you need to know about in-app messaging.

Food delivery apps are booming, thanks in part to the pandemic. Learn the basics of creating and marketing a food delivery app with this guide.

A rock-solid creative strategy makes the difference between users returning to your app and leaving for good. Learn how to improve your engagement here.

Learn what push notifications are and how you can use push notifications as part of your marketing strategy to drive engagement and growth with our guide!

Performing the right app marketing strategy will help you achieve your targets. Take a look at our 9 mobile app marketing strategies to reach your goals!

Adjust is now the official attribution partner for GameAnalytics’ new product, GameDev Toolbox. Learn more about this latest partnership, here.

Data is key to helping startups make performance-driven decisions and avoid wasting money. This guide will help you get up to speed. Learn more here.

Over the next few weeks Adjust will be sharing views from clients and partners, giving mobile marketers insight into how to navigate this new world

Mobile measurement partners are crucial to achieving mobile marketing success. Learn how MMPs help provide valuable insight into marketing campaigns

Unbotify, the machine-learning solution to bot fraud, celebrated one year with Adjust. We talked to Unbotify CTO Alon Dayan about the past 12 months

Choosing the right performance agency can be make or break for your campaigns - Adjust’s Moshi Blum offers tips on finding the perfect agency for your brand

One of Adjust’s newest members walks through the process of remote onboarding and how he's coping with starting under the COVID-19 lockdown

Our newly-released App Trends Report 2020 highlights the trends that are sure to impact your app at every level.

Adjust’s Learning & Development team share what they’ve learned in a frantic period of remote learning and share their experiences

New research by Adjust found that 41% of respondents have paid for bots to automate gameplay for them, spending an average of $65.

How do cyber criminals make money? Why is Fraud prevention so important? Find the answers to these critical questions with our guide to ad fraud.

Marketing automation is poised to transform the future of advertising. Find out what will change with Tolga Kuzdere, our guest author, with our latest ebook.

Mobile apps in the fashion industry can optimize the user journey and create branding opportunities. To learn everything you need to know, read this guide.

Adjust’s employees across the globe reveal their best tips and tricks for keeping sane and healthy while also working from home more effectively

What is mobile AR? Get answers to your questions about AR for mobile marketing and examples of groundbreaking AR marketing campaigns from big name brands.

As the COVID-19 pandemic forces mobile users to stay home on a global scale, find out the best apps to entertain yourself and stay in shape with our guide.

Hyper-casual games can be a great way to generate revenue and create engaging content. Learn everything you need to know about hyper-casual games!

Idle games are fun to play and have high retention rates – but how can you make idle games/clicker games? Everything you need to know about idle games!

As a mobile marketer there are essential areas to be an expert in. Mobile app retargeting strategies are one way to maximize your user acquisition budget.

Mobile app analytics give you the critical insights needed to achieve your company goals. Learn the most important metrics, term definitions and best practices

52% of smartphone users get health information from their mobile device. Discover best practices for fitness app growth and optimization

With Ramadan around the corner, Muslims around the world are preparing for a month of introspection - but how does the holiday affect apps?

Mobile app monetization comes in many forms. Learn about the various monetization models available to app developers from in-app purchases to ads.

As the U.S. market becomes increasingly mobile-first, Adjust is simplifying agency partner integrations, while offering brands long-term marketing solutions

Catch up on our most popular Mobile Spree talks in a biweekly bulletin showcasing the Best of Mobile

To celebrate International Women’s Day 2020, we spoke to three mobile marketing leaders from Blinkist, Rocket Internet and Omega Media Worldwide

Find out what makes up the mobile tech stack in this blog summary from Adjust. Click here to learn more about the mobile stack.

LTV forecasting is a uniquely challenging problem for which there are several competing approaches — learn how to solve them in this guest post from Algolift.

Email marketing is a critical practice for app marketers. Read our guide to learn how to implement email campaigns and best practices for optimal results.

The mobile gaming industry is enormous and encompasses many mobile game types. Discover the most popular and profitable mobile gaming genres.

From Branded Hashtag Challenges to TikTok TopView ads, get to know the different types of TikTok ads. Explore costs, best practices, and more.

From segmenting users to automation platforms, explore how mobile marketing automation can make your life easier and improve your campaigns.

LTV magazine by Adjust is packed with exclusive interviews and actionable advice for mobile marketers. Download your free copy now.

Almost every app marketer is sure to have a Valentine’s Day campaign up their sleeve. If not, we have the data to convince you to plan for the next one.

In this guide, we breakdown the user lifecycle, how to improve the stickiness of your product, and why all marketers need to track app uninstalls.

Learn how to market your dating app. In this guide, we cover social media, paid acquisition, and best practices for dating app advertising!

Want to learn how to use SwiftUI? Our latest post with app expert Reinder de Vries pulls back the curtain on SwiftUI to show you how to get started. Learn more,

What is incrementality? Learn how this metric impacts ROAS in this mobile marketing webinar with Facebook Gaming’s Kate Minogue and Adjust’s Alexandre Pham

How to master multi-touch attribution to gain deeper insights into the customer journey, with Erdem Inan, CMO of mobile commerce company Trendyol.

We built the Back to Basics guide to cut through the noise and provide newbie marketers with the essentials they need to get started. Download here.

Southeast Asia, a mobile-first region flying high on the back of exponential growth, offers the backdrop of April’s employee story. Learn more, here.

Social commerce has become an essential component of marketers’ overall strategy. This guide outlines everything you need to know about social commerce in 2022.

We’re delighted to expand our senior sales team, welcoming Bill Kiriakis as SVP Global Sales and Silvia Buermann as VP Global Sales Operations

In LTV issue 1, Adjust Co-founder and CEO Christian Henschel shares how Adjust keeps employees loyal, through education and supporting professional growth.

Optimize your campaigns, prevent fraudsters from stealing your ad spend, and boost revenue by choosing the best mobile attribution tool for your app.

Paid marketing campaigns account for 30% of total installs, but has an unseen bottom line on your organic performance. Find out the value of advertising here.

MAX by AppLovin becomes latest partner to work with Adjust to provide Ad Revenue reporting, changing the way gaming apps will monetize in 2020 and beyond

In issue 1 of LTV magazine, Nike, Snapchat and Ogilvy teach us how to combine performance marketing and brand strategy to achieve mobile greatness.

Through Adjust's new partnership with Unity Technologies, mobile game developers will be able to measure in-game ad campaigns and enhance user experiences

Finance apps are evolving, making mobile banking more accessible for people worldwide. CEO Deniz Güven shares how Standard Chartered are leading the way.

Company bolsters leadership team with appointment of Abril Bautista as Sales Director LATAM, becoming first Mobile Measurement Partner in the Mexican market

A/B testing is a sure-fire way to learn what improves the performance of your app marketing campaigns, UX, and UI. Learn all about A/B testing, here.

Want to know why Traveloka picked Adjust? Take a look at our announcement of the case study to learn more.

Indonesia, with a population of 264 million, ranks as one of the biggest potential growth markets in the world. Get app retention and session data here.

The holiday season is a crucial period for mobile marketers. Learn how you can make the most out of the season with successful re-marketing campaigns.

Want to learn the state of mobile app banking in MENA? Read our exclusive Mobile Finance report 2019 excerpt here.

Take a look at Adjust's 2019 in review. We look back with an infographic to showcase what we've achieved in 365 days.

Get the social media strategy help you need to develop a successful social media marketing strategy to grow your app user base and build community.

Our newly-released Finance report made in collaboration with App Annie charts the growth of finance apps from 2012, and gives you key post-install data.

As Head of Sales Israel, Jonathan Mamou will help us expand Adjust’s client base in the market, and build out our Israel sales team

Food delivery apps are making waves in the mobile marketplace. But how well do they perform, and retain? Find out in our latest data story on Adjust’s blog.

Check out our webinar with Adjust’s Alexandre Pham and Remerge’s co-founder, Dr. Christian Liesegang, about current challenges and how to overcome them.

In-app bot fraud can tarnish the user experience and ruin your app economy. Learn how to protect your gaming & ecommerce apps from in-app bot fraud, here.

Adjust’s Israel GM, Moshi Blum, covers the three most important mobile marketing perspectives you simply can’t ignore. Learn more here.

In the first-ever issue of LTV magazine, we interviewed Cornelia Müller and Davide Gabriele Croci of Flixbus. Learn more, here.

Health Tracker installs grow in January at a higher rate than any other month. But why? Learn more in Adjust’s data story, here.

We stopped off at Shenzen and Beijing, two key locations to talk insights, product improvements and more. Find out what happened here.

We’ve made two senior hires in the U.K. to help push expansion in the region. Learn more about what we’re aiming to accomplish here.

Catch the highlights from Mobile Spree 2019 by Adjust, with expert insights and growth hacks from Reddit, Zillow, Mozilla, Jam City, Zynga and more.

Japan, the 4th richest country in the world, makes for an individual and intriguing market to mobile analysts. We took on one of the biggest spending nations in our newest report.

A good conversion rate is key to your e-commerce app’s survival. In this guide, we define the term and share best practices boost mobile app conversions.

Here we take a look at mobility app performance in 2019, covering growth score and retention rates for the app category. Learn more with Adjust, here.

Just released, the Mobile Growth Map shows app marketers the potential of global markets to help them scale with every launch.

User acquisition is essential to the success of your mobile game. To get you up to speed, read our guide on what it means and best practices.

Rebecca Nackson shares how to increase LTV and retention rates by utilizing attribution data in engagement marketing at Adjust’s Mobile Spree 2019

Have a read of Adjust and Google’s guide to video creative excellence, and discover how you can improve your ads with video. Learn more on Adjust’s blog here.

Deep linking is a tricky topic, Adjust is here to help you. Take a look at our guide to learn about universal links, iOS deep links and android deep links!

Our latest guide takes you on a journey across the Asia Pacific, to help marketers discover the differences that these regions hold. With Adjust’s guide, learn!

Phiture’s ASO lead, Aude Boscher, explains how traffic to each Apple Search Ads keyword is a proxy to understanding your organic search traffic.

Click here to learn more about U.S. app growth for Dating, Gaming and more. See how iOS and Android compare. Find out more on Adjust’s mobile marketing blog.

Industry leaders from ZINIO, Jam City, Studio and Lucky Day Entertainment will speak at Adjust’s Mobile Spree San Francisco on October 10th, 2019.

What’s the best way to fight ad fraud? We take a closer look at two methods with Cross Install to find out. Learn more on our mobile marketing blog.

Janos Perei, Chief Marketing Officer at TreasureHunt, talks us through a new approach to soft launching. Learn more on Adjust’s mobile marketing blog.

LTV magazine helps keep your finger on the pulse of the mobile marketing industry with exciting content and actionable advice. Download issue 1 now.

From generic and text-based to dynamic and personalized, push notifications have come a long way in regards to communication. Learn more with Braze and Adjust.

Calculating accurate LTV is key to optimizing your campaigns and ROI. Learn how to project LTV and get the tools & tips to customize your approach to LTV.

Native apps and progressive web apps both have a lot to offer. To learn which app type is suited to your needs, and the benefits of both, read our guide.

Want to find out the latest retention benchmarks in the U.S.? Discover what makes Entertainment top: click here and read up on the latest data with Adjust.

Predictive marketing is a must-have for your campaigns. In this guide, we cover predictive analytical models, examples, & benefits of predictive analytics.

Predictive marketing is a must-have for your campaigns. In this guide, we cover predictive analytical models, examples, & benefits of predictive analytics.

Apple Search Ads is an important acquisition channel for iOS apps. Learn why ASA is important and get our top tips, tricks, and best practices for success.

Moshi Blum, former head of UA and growth at Viber, has joined Adjust as General Manager Israel. Find out more, here.

Yevgeny Peres, VP of Growth at ironSource, explains how User-Level Ad Revenue unlocks deeper insights and new capabilities for in-app advertisers

Join Adjust’s CTO Paul H. Müller and Mobile Analyst Peggy Anne Salz on the Mobile Presence podcast as they chatted all things bot fraud. Learn more here.

Incrementality is a hot topic for mobile marketers. But what is it, and how can it help you? Find out in Episode One of Adjust’s web series “The Lowdown.”

With CPI costs on the rise, app marketers are turning to mobile retargeting to keep users engaged. Get 6 retargeting tips to make your campaign a success.

In this webinar, Adjust’s Head of Fraud speaks with experts from Liftoff to share ways marketers can detect ad fraud and protect their UA budget.

Optimize dynamic product ad campaigns with our guide, covering the four key components of DPAs: key events, target audience, product catalog & deep links.

Want to detect bot traffic? You can, with Unbotify. The best anti-bot protection available for in-app fraud now has a guide to go with it. Download free.

Learn all about the user lifecycle with our webinar. With help from CleverTap, we cover industry benchmarks, lowering churn and increasing retention.

Johannes Heinze, Co-Founder of Berlin-based mobile games developer Popcore, knows a thing or two about hyper-casual games. Learn about mobile gaming here.

Over 300 Adjusters touched down in Faro, Portugal, for our annual retreat this past June. Check out what we got up to in our video, here.

Lynda Clarizio, former president of Nielsen U.S. Media, has joined Adjust as a board member. Find out more, here.

Tale About Data’s Managing Partner, Lior Barak, presented his views on data, hummus and more to a packed Mobile Spree audience. Find out more, here.

For this month's fraud roundup, we take a look at various reports and share why two sources can have vastly different estimates.

Want to learn more about shopping apps? Download the guide from Adjust and Liftoff to see how shopping apps perform, and how to improve your marketing.

Hyper-casual is the format no app marketer can get away from, but what effect is this breakaway format having on the mobile app market? Find out here.

Ekaterina Petrakova, Marketing Lead at Rocket Internet SE takes us through the stages of creating a robust tracking concept. Find out how to improve here.

Watch the full webinar to learn insider tips and tricks for Google's re-engagement tool.

Want to find out what happened at Mobile Spree? Get a review of the main talking points here, and discover what you missed! Read the post now.

Push notifications are an essential piece of the user retention puzzle. These updates, reminders, and special offers are vital to get right. Learn more here.

Adjust’s Global Product Director, Katie Hutcherson-Madding, and Yaron Oliker, CEO of Unbotify, took to the stage at Gamesbeat Summit 2019. Watch here.

Andreas Naumann, Adjust’s Head of Fraud, was named one of Liftoff’s Mobile Heroes. Find out what this means, and read more about the feature on our blog, here.

With large-scale ad fraud and automated bots, the fight against fraud is ongoing. Stay up to date by reading the top fraud stories from the past month.

From mobile app engagement to app retention rates, get the latest data and mobile app industry analysis from Adjust in our 2019 benchmarks. Download it here.

Mobile Spree brings the best mobile marketers together and gives them a platform to share their insights. Here are 5 things we learned at last year’s event.

Co-authored with Leanplum, we look the importance of customer satisfaction in your evaluations. Learn more with Adjust, here.

2018 was a memorable year for the app economy: the Adjust mobile app trends report (slated for release this month) will show you why.

Adjust’s mobile marketing conference is back in Berlin on June 6. With industry experts on center stage, the event offers key insights for all verticals.

From click spam to in-app bots, the fight against fraud is ongoing. Stay up to date by reading the top fraud stories from the past month.

Unbotify creates pioneering machine learning technology to fight bot fraud. We spoke with their Data Scientist, Ran Arieli, to discuss working life at Unbotify.

Here's how to run user successful acquisition campaigns based on user-level ad revenue data when monetizing your games with in-app ads.

If ROAS isn’t measured using granular ad spend data, there’s no way to accurately compare network performance and fully optimize cost KPIs.

Learn how to improve each stage of your funnel with our expert’s guide, covering everything you need to know about in-app conversion rate optimization.

As part of our ongoing diversity campaign, we’re highlighting some of the great women working at Adjust. Find out more about Pallavi Kuntamukkala, here.

Everything you need to know about how to create a universal app campaign through Google that is optimized for engagement and reaching new audiences.

There are many mobile ad formats available to marketers. From display ads to rewarded video, learn all about the most popular ad formats in mobile.

What can raw data offer your marketing campaigns? We take a look at the various ways receiving this data is useful for knowledge-driven strategies.

As part of our ongoing diversity campaign, we’re highlighting some of the great women working at Adjust. Find out more about Ulya and Machiko, here.

Download Adjust’s new guide to paid UA marketing now. The handbook covers: LTV ✔ Types of ads ✔ Goals and metrics ✔ Winning strategies ✔ Common challenges ✔

Based in our San Francisco office, Reggie Singh manages our global partnerships team. Read on for his employee story and what he loves about working at Adjust.

Originally posted on AdExchanger, Adjust’s Michael Paxman shares his thoughts on incrementality and advertising effectiveness - read more, here.

Creating a positive omnichannel customer experience can only be done with the right strategy. Learn more with CleverTap, on Adjust’s mobile marketing blog.

We're pleased to announce Adjust's new diversity campaign. Find out more about how we aim to create an inclusive and equal-opportunity workplace, here.

Based in São Paulo, Ricardo Feldman manages Adjust’s Latin American sales operations. We sat down to discuss his career at Adjust and what makes LATAM unique.

If you’re not running attribution reports, you simply don’t have enough data. Discover what you can learn, here.

Take a look at Adjust's 2018 in review. We look back with an infographic to showcase what we've achieved in 365 days.

Women in Japan are the leading growth drivers of the country’s dynamic app market - but what are the reasons behind their influence? Find out, here.

Are your marketing campaigns making a statistically significant difference? Use incrementality testing for marketing campaigns to optimize results.

As a long-standing member of our Integrations Team, Zhuo Sun has seen Adjust grow from 40 people to over 250. Read more about his life at Adjust, here.

We’ve recently been involved in a collaborative effort with War Child UK, a charitable endeavor built on great games. Find out more, here.

At Mobile Spree, Snapchat’s Lead DR Creative Strategist Tom Bates gave valuable insight into creative marketing campaigns. Read his expert advice, here.

We went to Italy to talk shop with one of Italy’s biggest app producers. Want to find out what we learned? Read more here.

Adjust and Google have collaborated to create a new fraud-fighting Click Injection filter. Find out what this means for the industry, here.

Data integration can be a powerful asset to your data analysis. Find out how Smule benefits from Adjust’s advanced data capabilities, here.

We’ve given our benchmarking tool a revamp, helping empower marketers to better understand app performance and competition. Read more, here.

We’re strengthening our leadership team with the appointment of Melissa Bohlsen as VP of Marketing.

When you’re leading an app’s advertising and acquisition strategy, you might often be exposed to huge claims - find out how to cut the bull, here.

As China reaches close to 800 million mobile internet users, how can marketers win the fight on fraud? Find out, here.

Ever wanted to know what it takes to become a security specialist? We spoke to Adjust’s Abdullah Joseph to find out how - read on, here.

We’ve partnered with Liftoff to bring you a new report, looking at mobile app engagement in Japan.

About to build your mobile gaming app? We’ve rounded up the top FAQs about creating a mobile game and answered them for you in this guide.

Learn the latest mobile game monetization trends and strategies. We’ll cover how to mix and match revenue streams so you can make money on mobile games.

In-game advertising is growing in popularity. Learn more about mobile ad formats in gaming, the types: static ads or dynamic ads, and their effectiveness.

Multi-touch attribution in advertising is a complex topic. Learn about different types of MTA and their pros and cons in this guide for marketers.

Adjust has a wide range of benefits in place to support parents. We spoke to Head of HR, Anna Jakovleva, about how she’s built a family-friendly workplace.

The biggest unspoken truth of 2018 is this: the market often views fraud as a good thing. Find out why that’s becoming a big problem, here.

Mobile Spree is coming up - and we’re delighted to announce our second wave of speakers.

You could say the whole gaming industry is talking more about psychology because it matters now more than ever. Find out why, here.

Guess who’s joining us at Mobile Spree this year? Click here for speaker announcements.

How much time do users leave between their last session and uninstalling an app? Find out more, here.

Join us on October 11th for our second SF edition of Mobile Spree. Read all about it, here.

Mirko Deneke, previously of J.P. Morgan, will now lead our global financial operations. Read more, here.

Broken down by vertical, we show you how likely users are to return to an app after long periods of inactivity. Find out more, here.

Innogames reveal how they managed to cut through the noise and successfully harness pre-installs to grow their revenue and acquire valuable new users.

Fortnite is the biggest game on the planet. But could it become one of the most influential distributors too? Find out what we think, here.

Last year, our Global Director of Events, Magdalena Opitz, took a well-deserved sabbatical. We find out more about her break, here.

To prevent SDK Spoofing from making its way into marketers’ datasets, we’ve developed the most effective solution out there. Read on to find out how we did it.

Adjust has recently been recognized in Gartner’s Market Guide for Web and Mobile App Analytics report. Read more, here.

Arun Gupta is Adjust’s Regional VP of Sales for the East Coast. He’s also halfway through an MBA. Want to know how he does it all? Read his story here.

Adjust is pleased to announce its membership in Google’s new Measurement Partner Program - find out what this means, here.

The App Store turns 10 today! Discover the history of the App Store, and what it’s done for the world since its beginning. Read more here.

Want to know what the experts make of mobile fraud? Click here to read three opinions from industry thought leaders, and what they think about app fraud.

We’ve taken a sliver of the data from an upcoming benchmarks report, to create a little teaser of a much bigger report. Read the article, here.

We recently hosted a webinar and talked to the experts at Snapchat about their diverse audience, unique ad format, and what it means for mobile-first companies.

If you didn’t make it to Berlin last week for Mobile Spree, you missed a lively meetup of some of Europe’s brightest leaders in mobile marketing.

Retargeting can be intimidating for marketers switching from digital to mobile. For the first time, we’ve collected our retargeting resources in one place.

This year we’re packing even more into our schedule with four in-depth workshops where marketers can dive deeper into topics like fraud and retargeting.

Retargeting is the practice of building long-term, trustworthy relationships with the users you care most about.

It’s well known that Adjust integrates with over one thousand networks - but what does this mean? Find out how we work with our partners here.

Our bi-annual conference - Mobile Spree - is touching down to Berlin in three weeks! Do you have your ticket yet?

We caught up with Yury Bolotkin, Wooga UA Manager executing what he calls “kick-ass UA”. Find out more, here.

Broadcast TV is the top media channel worldwide. More than 80% of internet users watched TV last month. Find out how TV advertising attribution works, here.

Learn more from the first of our Mobile Spree speakers on the Adjust blog. Funda Yakin of Innogames talks preinstalls - see more here.

How did paid perform vs organic in 2017? Find out here, in our latest mobile benchmark update from Adjust.

Project Think Tank continues to expand! Here’s a recap of what our Think Tankers had to say about temporary attribution:

Today we’re talking to the Co-Founder and Chief Evangelist Officer of AutoGravity, Serge Vartanov, about audience segmentation and how they tested and scaled up

We’ve released life cycle tracking for everyone. What does that look like and how does it impact your marketing?

Is there a future for push notifications? With mobile users opting out now more than ever, we invited two guests to join our latest webinar and talk strategy.

Want to learn more about how the pros do it? Read our interview with Jacques Frisch of Glovo to find out how they do digital marketing. Read it here.

We're rolling out events across Asia in order to get a better understanding of what our clients in China and Japan expect from us, and how we can deliver.

Unique features help our clients trust their data - find out which MyTona make the most use of today, with Adjust's blog.

Join us as we chat with Lina Breiteryte, HR manager at Adjust. Learn more about Lina's Adjust story, here.

Want to find out why December is so special? Learn what makes Games different with data from Adjust’s benchmarks, here.

Want to see what you missed from Adjust's company retreat to Mauritius? Read more here.

We’re talking to Benjamin Eon, Head of Marketing at Shopmium, to see how they use Adjust to put the polish on their mobile marketing and keep users couponing

Does the GDPR affect everyone? With Adjust’s latest blog post, you can find out. Click here.

Today we’re talking to Remerge about the work we’ve done together so far, and the benefits of our new Ad Spend API integration.

We talked to Rob Llanes, Wafer’s Chief Operating Officer, about how they use Adjust to expand user acquisition, track the user journey & boost referrals

Here we’ve excerpted some data from our mobile benchmarks report to provide you with a little preview of our wider discoveries. Learn more, here.

Read Hsin's employee story - about her time away and returning to Adjust, here.

Adjust's GDPR checklist should help clarify some aspects of GDPR compliance. Find out more, here.

Learn what K-factor is, how to measure it, and why K-factor is important. Plus, we’ve included some essential tips to help you boost your K-factor.

Mobile users with new devices are tricky to pin down, but they offer big dividends for marketers––making them a group worth their own marketing strategies.

At the very first signs of SDK spoofing fraud, Adjust began researching the best ways to fight. Here's our solution.

We’re now part of Tencent’s Social Ads Platform. What does this mean for Adjust? Find out in this blog post.

We'v teamed up with SWRVE to reveal three simple ways mobile marketers can make the most of phone push notifications to engage users and increase revenue.

Today we’re pleased to tell you about Google's brand-new interactive education program, designed to take you through the ins and outs of Universal App campaigns

Find the most up-to-date resources for mobile app attribution in our summary of the past year. Read Adjust’s new recap post of 2017 here.

Our integration engineers are currently conducting audits with every network that implements our Ad Spend API to certify the accuracy of all ad spend data.

Jessica told us how Keepsafe identified, tested & implemented a brand narrative, & used that brand narrative to increase traffic through content marketing & PR

Just before we announced the launch of our cost data API, we brought together a panel of experts to chat about how to get ad spend right. Watch their talk now!

Now's a great time to read up on Google's Universal App Campaigns (or UAC) and have all your questions answered on the mobile ad campaign optimization service.

We conducted an investigation into an app we suspected was bypassing the default method of click injections to run an even more sophisticated mobil fraud scheme

Do you want to find out how Chinese apps perform outside of China? How do games do? Learn more with this latest report from Adjust, now.

The GDPR is coming: are you ready for it? Find out more about the new EU legislation, and what it means for you, and us.

Want to find out which is best: retargeting or new user acquisition? Learn which one comes out on top, with this blog from Adjust, here.

Learn the ins and outs of how to create an influencer marketing campaign and the best ways to track KPIs to measure success and boost app installs

Benchmark your mobile user acquisition campaign performance with Liftoff's Index Report, revealing the latest trends with data from across a broad range of apps

We're here to teach you more about UAC - find out what it is, how it works, and some best practices, here, on Adjust's Mobile Marketing Blog.

Want to find out what makes Japanese app gamers tick? Discover 2017 retention rates, and in-app performance with our look at the market. Read Adjust's guide her

Want to find out more about retargeting? We're looking at what retargeting is, and some tips to help make it work. Adjusts Audience Builder also features, here.

Switching between attribution providers can look difficult, but at Adjust we make the process easy. To find out how, read this article.

We’re looking at the the economics of mobile marketing. Who buys and sells mobile ads? How are prices structured? We’ll take you through the basics.

Learn all about programmatic advertising, the ins and outs of real-time bidding, and more in this comprehensive guide to mobile programmatic display ads.

Discover the most effective Click Fraud detection techniques in 2020 and stay ahead of the fraudsters

Explore reasons for data discrepancies on different platforms and how to resolve issue differences in your mobile attribution data. Read on to learn more.

We had a chat with Katie Madding, Adjust’s Director of Product, to find out how she adapted to different roles while she’s worked at Adjust. Find out more, here

Learning how to deep link to an app? Before getting set up, be sure to take a look at our best practices and the key benefits to deep link implementation.

Audience segmentation for mobile marketing used to rely on clunky technology, expensive resources and risky third parties. Here's how Audience Builder lets apps

What makes your campaigns unique are their overall goals - targeting different groups, engaging them separately. Reaching your goals requires custom settings wi

To mark the launch of Campaign Wizard, we spoke to Hector Satre, our VP of Product, to find out more about the feature, and the team who helped shape it.

Learn how to implement a mobile retargeting strategy for your app that will ensure future app growth and a loyal audience of engaged and valuable users.

What happens when you click on a mobile ad? To answer this question, we’ve covered the basics of how mobile attribution works and some entry-level terms.

Join Grégoire Mercier, the CEO of Addict Mobile in this webinar as he useful insights on how to launch an app overseas if you’re an Asian app developer.

Adjust's Product Specialist for Internal Education sat down with us for a chat about how our employees train and stay up-to-date with Adjust's product offering.

Learn about the barriers to successful mobile attribution in China, and how Adjust ensures our clients campaigns continue to be measurable.

As the first international measurement platform, Adjust now supports native measurement in China. Find out more, here.

What does effective retargeting entail? Find out with our partner, Criteo, here.

Want to learn more about instant apps? What are instant apps? Should I develop an instant app?

User acquisition strategy? That's what we discuss in this blog post - move your mobile growth one stage up!

Want to find out why Adjust hosts our own servers? Click here and read the post to find out why.

Do you know the difference between universal links and deep linking? Learn about ios universal links and get a better understanding of how to use them.

We look at the value of audience segmentation, retargeting, and the incredible new benefits of Audience Builder.

In our guide devoted to user acquisition planning for mobile apps, we explore ways to optimize organic user acquisition, paid user acquisition and PR.

This guide has everything you need to know about soft launch strategy, including key metrics, region-specific insights and how to determine LTV.

Learn about retention rates, and get the average user retention rate for apps across a 30-day period. Plus, use our top tips for improving user retention

Find out more about deep links, how mobile marketers can harness them to improve user experience and why they're perfect for user acquisition campaigns.

Want to do your own fraud prevention? It might not be the best idea - find out why, here, with Adjust.

We at Adjust live by open-source coding. But why? And what are the benefits? Find out here.

We're excited to announce that we're settling down in two more locations - Seoul and Jakarta. Find out more here.

Happy 4th July 2016! We are settling down on America's East Coast. Adjust has launched in New York, a city that is fast becoming a hotbed for mobile apps.

In this post, we’ll be looking at Event KPIs, which give you valuable insight into the use behavior of your cohorts.

We’ve pulled back the curtain on the app ecosystem: the first-ever quarterly Mobile Benchmark report is here to show you the lay of the land.

We’re going to examine and explain revenue KPIs, which are KPIs you can use to examine the revenue your users trigger.

This article is the first in a series explaining our Cohort KPIs and and how to interpret them.

Understanding Deeplinks work: How to redirect users right into your app, instead of the App Store, how they can help you bring the most value to your users.

Let's take a look at how to open up deep link magic after the install.

Creating deep link URLs and how to implement them anywhere and at anytime. Everything you need to know about deep links, how they work and how to set them up.

Moscow based RJ games explains their mobile marketing strategy, how they have monetized their games and what advice they would give to developers starting out.

We’ve been talking about pulling real-time marketing data into your app for the last week

What is app store optimization (ASO)? Learn what it is and how to optimize your app store keywords with these seven quick tips and best practices.

Extending our vision to unify advertisers' marketing efforts - Adjust has joined forces with data aggregation platform Acquired.io. Find out more, here.

Adjust has entered into a strategic partnership with Adways, which includes the acquisition of their attribution analytics tool PartyTrack. Read more, here.

$227 million in new funding - the raise will be used to invest in Adjust’s product suite and provide marketers with a single platform for all their needs

Adjust is excited to announce that we have entered into a definitive agreement to acquire the cybersecurity and AI startup Unbotify. Learn more, here.

This morning, leading German startup magazine Gründerszene unveiled the comprehensive list of Germany’s fastest-growing digital companies. With 1254% CAGR over

Adjust turns eight! Thank you to every employee, client and partner who’s been along for the ride

In Adjust’s latest acquisition, the company will integrate leading agency CyberZ’s F.O.X smartphone measurement tool to its product suite

We are excited to announce the opening of our new headquarters for the middle east in Istanbul to support operations and drive growth within the reigon

Want to stop bot attacks? Leverage Unbotify’s real-time machine learning solution to snoop out bot fraud. Learn more about Adjust’s latest solution here.

We’re announcing User-Level Ad Revenue! Click here to learn more about Adjust’s feature, what makes it different, and what it means for the mobile ecosystem.

In light of the rapidly evolving circumstances around coronavirus, we are doing all we can to protect employees and mitigate the risk for everyone around us.

We’re delighted to announce that Adjust’s Ad Revenue reporting now extends to the monetization platform MoPub, a Twitter company.

Adjust’s Control Center will reduce repetitive workflows in mobile marketing — empowering brands to focus on creativity, strategy, and pushing boundaries