All Blog Posts

Adjust launches Connected TV Ad to Mobile Measurement, allowing a comprehensive view of the user journey from CTV ad view through to mobile app install.

Travel apps are performing very well in 2021, with sessions and installs almost at 2019 levels as travel restrictions ease

In light of iOS 14.5+ privacy changes, user acquisition managers have become more essential than ever to navigate a complex mobile ecosystem.

Adjust’s first-ever, interactive insights tool displays network rankings across regions, platforms and verticals. Explore the data today!

Lockdowns and restrictions drive dating app developers to boost usage by making their apps more social

iOS 15 is rolling out globally, and there are a few key changes that marketers, developers and advertisers should know about.

Learn how to leverage your users’ in-app behaviour to boost your marketing campaigns as well as behavioral segmentation examples

Utilizing the IDFV for cross-promotion, retargeting and retention across a publisher suite is more important than ever on iOS 14.5+

Viewers are continuing to turn to CTV as habits shift. We explain trends and growth patterns and present marketing opportunities for mobile advertisers.

With iOS 14’s changes to user acquisition data and upcoming changes to email tracking, retention is more important and competitive than ever before

With Adjust and Amplitude’s seamless integration, you can leverage attribution data and product analytics to dive further into audience segmentation

Following the rollout of iOS 15, developers will be able to define an endpoint that will receive a copy of ‘winning’ postbacks from SKAdNetwork.

Discover how deep linking can provide a satisfying, online retail experience for your customers

Downloads of mobile streaming apps soared during UEFA Euro 2020, Wimbledon, and the Tokyo Olympics 2020

With custom product pages on iOS 15, marketers will be able to create tailored pages for specific target audiences, linked to individual campaigns.

The integration between Adjust and Salesforce Marketing Cloud enables customers to build a user journey from an email directly to in-app

For key insights into how to get the maximum insight into a user journey on iOS 14.5+ - read here.

Learn about all things mobile gambling with industry leaders - lessons learned and predictions for the future

Learn about the increasing prevalence of the gaming vertical on CTV and how you can take advantage of the CTV boom

Health and fitness apps growth continues to soar despite relaxed restrictions and fitness centers reopening

Learn about Adjust’s unique data residency system, how we prioritize regional compliance with our clients’ user data and why it benefits global brands

With less deterministic data to rely on in the post IDFA world, we outline strategies you can use to make the most of the data you have to monetize with IAP

Combining trends from Adobe’s Digital Trends Report and Adjust’s App Trends Report, we paint a picture of the state of fintech apps

When working with Apple’s SKaDNetwork, it’s vital to create a conversion value strategy that leverages the attribution data available in the first 24-hours.

App Radar outline their top app store marketing learnings to ensure a successful launch for your mobile app

Today, Google announced that when Android 12 is launched, Android Advertising ID will be removed for all users who have activated Limited Ad Tracking

CleverTap outline their tips, tricks and best practices for building a world-class user onboarding experience for mobile

Moburst explains how to combine app store optimization and paid user acquisition to create a balanced strategy geared toward mobile success

We take a look at our initial findings on the impact of iOS 14.5, drawing on data provided by AppLovin owned studios

Adjust’s latest ebook shines a spotlight on the APAC region, looking at app trends across fintech, e-commerce and gaming. Download it here!

Adjust’s latest report in partnership with DCMN takes a look at the CTV ecosystem and how you can leverage it with real-world solutions and strategies.

Adjust’s latest ebook dives deep into long-term app trends across fintech, gaming and e-commerce. Download it here!

Wondering how iOS 14 will impact how you analyze your campaign performance? Read this explainer on how to work with a limited dataset.

To celebrate Father's Day, the team at Adjust chat about the life lessons they've learned from their dads and the kind of apps they use most often

The team at Adjust talk about what they’re most grateful for this Mother’s Day, and the kind of apps their moms use most often

Are you wondering how to monetize your gaming app after iOS 14? Our comprehensive guide, gives a deep dive into this topic and more. Download here.

With 45 partner integrations, and growing, we’re focused on giving you every opportunity to succeed with SKAdNetwork. Read how Adjust can make a difference here.

The AppTrackingTransparency framework (ATT) had led to confusion about what is allowed — and what isn’t. Read here for a breakdown of how it will work.

Make sure you are prepared for when AppTrackingTransparency becomes mandatory for all iOS apps. Read here.

Make sure you’re not getting overcharged due to data duplication issues when tracking with deterministic attribution and SKadNetwork. Find out how here.

Advertisers who have worked out OTT advertising are seeing improved ROI/ROAS — find out how to include CTV in your marketing mix here

Facebook and Adjust on the app economy: Download the report for analysis of regional and vertical growth rates, and expert insights into growth strategies.

Insider detail their top five tips for a solid app push/push notification strategy to effectively reach and reengage users

As a leader in attribution, It’s important to arm our clients with pointers on how to think about app submissions, SDKs, and attribution going forward on iOS.

We’ve been working on solutions like conversion modeling, SKAdNetwork tools and ATT tips. Learn how Adjust will empower your growth through the iOS14 changes.

As the mobile industry turns to multi-touch, we look at its limitations in its current guise, and what the real solution could look like. Read more, here.

Adjust is taking the next step in cleaning up our industry - by asserting what should be a very obvious standard. Find out more, here.

Explaining what current “people-based attribution” solutions look like - and why Adjust will never release a feature that relies on selling user data

High numbers are great, but accurate numbers are even better. Find out why our approach to retention differs here, on Adjust's blog.

In this short article, we will cover how Adjust keeps our data secure, and why a closed source SDK is not harder to spoof than an open-source SDK. Learn more.

We believe advertisers are being asked to share too much of their data. Our op-ed by CTO Paul H. Müller shows you how to change that. Learn more, here.

We donated 10,000 Euros' worth of smartphones to help refugees settled in Berlin. Are you interested in helping? Find out how you can contribute here.

The California Consumer Privacy Act is a bill designed to enhance privacy rights and consumer protection for residents of California, United States. Learn more.

More and more players in the mobile space are waking up to the reality that fraud is running rampant across user acquisition and advertising.

Adjust Co-Founder & CTO Paul H. Müller discusses the pros and cons of cloud-hosted servers and why Adjust has chosen not to have our head in the clouds.

Adjust co-Founder & CTO Paul H. Müller discusses responsibility and accountablility over data storage and why your privacy policy is more important than ever.

Mobile click fraud is a tricky topic, but Adjust can help. Take a look at our article to see how install fraud threatens the app economy, here.

The days of fingerprinting having a viable place in the default attribution waterfall are over. Find out why Adjust is switching fingerprinting off, here.

Understanding retention and churn rates. How to measure your inactive users, avoid common pitfalls & build your reengagement campaigns around your data.

Recently there has been a surge in demand for attribution without a SDK in place - here’s why we strongly recommend you use a SDK, whenever possible

Could machine learning be the potential answer to the trickiest subjects on the market? Find out, in our third post of the mobile fraud theory series.

The mobile marketing trends that Adjust believes will transform the face of mobile marketing in 2020 and for years to come.

As fraud has evolved we’ve developed a categorization to explain it, in order to better our understanding of the problem. Find out more, here.

When people say ad spend, what are they talking about? Find out with Adjust's Paul Müller, here.

As an experienced salesperson with a passion for tech, Khachen is working remotely to bring Adjust to the Thai market

Data-driven decision making needs to be at the heart of your app marketing efforts

Adjust has developed a new approach to filtering all kinds of click spamming, now faster and more reliable than ever. Find out more, here.

It’s time we looked at the lack of distinction between fraud solutions, and how we apply our methodology to create a stronger system. Read more, here.

Streaming media experts Penthera’s Jodi Susman shares tips on how to get mobile users to engage with your in-app videos. Click here to find out.

If you’re wondering how advertising your iOS app in Snapchat will work in the SKAdNetwork era, read it all here

Learn how to maximize user opt-ins by optimizing your app for Apple’s iOS 14 App Tracking Transparency

RevX provides insights into tried-and-tested mobile user acquisition and reengagement strategies to help subscription-based apps grow

Adjust’s latest report gives insight into global mobile streaming trends and provides tips for marketers to adapt to a radical shift in user behavior

TextNow ensures clarity of data by using Adjust as a single source of truth for accurate installs, reliable attribution and fraud protection

We’re incredibly excited to announce that Adjust and AppLovin have agreed to join forces and build the future of app marketing together - learn more here.

Browse our newly-released Dating App Marketing Guide 2021. It provides benchmarks, spotlights on industry leaders and tips on retaining users.

With iOS 14 set to roll out in early spring, Apple has released more details about its upcoming privacy changes. Learn what this means for your app here.

Divine Muragijimana, of Cellulant, explains why super apps are the future of payments in Africa

Adjust and TikTok’s partnership will help advertisers segment audiences for personalised messaging, optimize campaigns and export first-party data

Remerge explores how advertisers can better understand scale within programmatic, and why scale is particularly important moving forward

Feel confident ahead of Apple’s iOS 14 privacy rollout by updating to Adjust’s newest SDK

How to include collectibles in your mobile app game, to ensure players keep coming back

ironSource and Adjust’s newly-released guide provides key insights into maintaining a broad UA strategy and maximizing ROI.

Mobile marketing experts from Adjust share their predictions for the world of mobile advertising as the new year begins

Mexico’s upstart finance company albo saw a 600% increase in conversion rate after switching to Adjust. Find out how they did it here.

On the Adjust blog, we’ve covered everything from deep linking to dating apps to hypercasual gaming - catch up on our most popular posts of the year here.

Starting out his career in data science in Lisbon, António moved into the world of ad fraud at Adjust after seeking out a more dynamic role abroad

With the year drawing to a close, revisit Adjust’s latest products releases of 2020 and what we’ve accomplished together.

We’ve been working closely with Facebook to ensure a seamless transition to iOS 14 and support for SKAdNetwork. Learn more about the integration here.

Working cross-functionally is key to conceptualizing and shipping Adjust’s solutions. Learn more about the process and how our UX team works here.

How can automation help you expand your offering to clients, increase ROI and reduce frustration? Learn more here.

Find out how top agencies worldwide are using the Adjust Solutions Partner Program to expand their offering and add value for their clients

New data shows mobile ad fraud increased in 2020, with fraudsters faking more organic installs

Sadie Balsom studied languages and literature but made the switch to tech after discovering a passion for coding

Adjust now supports almost all CTV platforms, including Roku, AppleTV, Android TV and Amazon Fire - helping clients maximize adoption of their OTT and CTV apps

Adjust is now part of Adobe Exchange Partner Program, allowing for improved data integration and enhanced app marketing measurement

AdColony explain why rewarded video is an effective in-app advertising method and a valuable opportunity for monetization and reaching target audiences

Use of mobile finance apps have grown steadily in 2020 as COVID-19 has resulted in a new wave of installs and sessions around the world

Askblu.ai CEO Dominique Busso explains how difficulty tuning is being disrupted by data science and machine learning

Do you feel constrained by your data management set-up? Tale About Data’s Lior Barak breaks down what you need to keep in mind when setting up a BI stack

Apple Search Ads is a must-buy for marketers looking to grow their install base. Read here how Instasize is using Adjust's Automate to do this

Subscription-based apps are taking a larger foothold in the app market. Read here how health & fitness apps can position themselves for success

Learn everything you need to know about creating effective ads for Twitter, TikTok and Google’s Universal App Campaigns (UAC) with this two-part guide.

We chat with Performance Marketing Manager Diaset Newby about his experience in marketing and journey to Adjust

Migros switched to Adjust from another mobile attribution partner after realizing they required more reliable attribution data and better support

App Radar share their tips on how to combine App Store Optimization and App Store Advertising to boost conversion rates and increase return on investment

In our latest blog, you’ll learn how to create successful opt-in strategies for iOS 14, how users feel about data privacy, and best practises for A/B tests

Subscriptions are a popular mechanism for app monetization — but how do you make sure you can see the entire conversion funnel?

Game Analytics share why subscription monetization might be something that is more popular for gaming apps in the future. Read it all here.

Our newly-released Mobile Finance Report 2020 provides a global benchmark of banking, payment, and investment apps.

Learn how to advertise on three leading social media platforms – Facebook, Instagram and Reddit, with agency advice on maximising reach.

We chat with Python Backend Engineer Kathia Barahona about her experiences working at Adjust

Adjust’s Sales Manager India, Shubham Jha, outlines his success in building a thriving sales team built on openness

Linda Harnisch from Customlytics breaks down why dynamic ads are a must for app marketers

As Turkey moves into a post-lockdown ‘hybrid’ working structure, Adjust’s Ender Özcan weighs in on the pandemic’s impact on app marketing

Alon Dayan shares how bots can impact on the user experience for games and how app developers can combat the problem. Read his expert insight here

Apple have announced that their proposed changes to ad tracking in iOS 14 will be delayed to 2021 — here’s what you need to know

A combination of overall growth and the acceleration of the COVID-19 lockdowns fuels an exponential increase in sessions and installs for Health & Fitness apps

Mobile marketing advice from BCG Digital Ventures, Credit Sesame, Headspace, Ludia, Otto and more in LTV magazine by Adjust. Download your free copy now.

We talk to a new employee who joined Adjust during the COVID-19 pandemic to hear about their experiences with onboarding remotely

With this guide, learn the value of ROX and how measuring your ROX score can help identify your brand’s most valuable and meaningful experiences.

Find out what direct response marketing is with examples of direct response marketing campaigns, learn vital best practices and why it is important

Discover the importance of creating an app for your event and learn the most important event mobile app features and event app best practices

Gacha games are among the most popular games on the app store. Get an overview of gacha mobile games and the biggest players in 2021.

Discover the benefits of pre-roll advertising and best practices to avoid skipping

Is word of mouth marketing effective for mobile apps? Learn how it can boost your user acquisition and improve your brand identity

Discover the reach and value of user-generated content and tips on how to get the most out of your UGC marketing

Learn about mobile app accessibility guidelines and ways in which you can make your user experience more inclusive

Discover the importance of good user experience, its design principles and ways in which you can improve your app’s UX with our best practices

Read our guide to learn everything you need to know about developing an app gamification strategy for non-gaming apps.

Learn how to market to different generations with our guide. We cover how to market to Gen Z, millennials, Gen X and baby boomers.

Learn everything you need to know about the relationship between machine learning and digital marketing with our guide.

From your product’s USP to mobile analytics, learn everything you need to know about how to define a target audience for mobile apps.

Learn everything you need to know about chatbots with our guide. We cover the advantages of this automated tool and how to develop chatbots for social media.

Learn the basics of how to develop a marketing strategy in Asia’s biggest mobile markets —- including China, Japan, South Korea and Indonesia.

Learn everything you need to know about in-app header bidding with our guide. From how it fundamentally works to best practices and optimizations.

Whether you already have a mobile app available in India or you are launching for the first time, this guide will give you essential insights for 2021.

Every app needs an icon that is memorable and aesthetically pleasing to users. Learn how to design and A/B test your app with our complete guide.

Social mobile games offer users the ability to have a social experience while being entertained. Learn the essential features of social gaming here.

Building your brand and generating a community with social media is an important part of mobile marketing. Learn everything you need to know here.

Live-ops is a customer-centric approach to mobile gaming. Learn everything you need to know with our guide, including A/B testing and optimization.

Learn everything you need to know about playable ads, the essential advantages of this ad format, and how to create them for your audience.

Choosing a mobile-first strategy is smart to increase customer reach and gain critical data insights. Learn more about mobile digital strategy with our guide.

Small businesses with a shoestring budget can still penetrate the mobile market by investing in the right strategies. Learn more with this guide.

Learn everything about how to build a news app with our guide. Discover the monetization models, essential features and best practices you need to know.

Rewarded video ads are a smart advertising method for increasing user engagement and retention. Learn everything you need to know with our guide.

Retention rate is a critical metric for mobile marketers. Read this guide to learn the strategies that will help you optimize retention rates and increase LTV.

Developing a niche social networking app offers devoted audiences a unique experience. Get everything you need to know about niche app marketing here.

Valentine’s Day is just around the corner. This guide covers digital marketing strategies and best practices to help you get the most out of the occasion.

Health and wellness apps help users stay healthy and maintain their wellbeing. Learn everything you need to know about the app vertical with our guide.

To prepare you for the upcoming data privacy changes on iOS 14, Adjust offers tips and tricks to help you find the best UX approach to secure user opt-in.

Alon Dayan, CTO and co-founder of Unbotify, shares his presentation from the GDC Summer Virtual Session

Adjust hired three senior leaders to accelerate growth in the Americas, strengthen solutions services, and innovate bot detection with improved R&D.

Over the past months Adjust has been hosting Afternoon Tea Talks where mobile marketing experts from across the industry share their knowledge

Adjust has been working hard to make sure we support all the features you need to thrive in iOS 14

With massive deals recently in the hyper casual vertical, the Financial Times used Adjust data to highlight their unique model

Super-apps, such as WeChat, are major players in Asia - but how do they work, and how could they shake up mobile marketing in the West?

Here are some of the essential benefits you can gain by incorporating marketing automation into your overall strategy by Adjust. Learn more here.

The way the Adjust Field Marketers approach their daily tasks has changed and adapted as they work from home

OTT is a highly disruptive vertical, with an increasingly competitive ecosystem. But how will these companies monetize? And how do you measure OTT ads?

With September around the corner, Adjust has put together a checklist to help you manage the changes coming into effect with iOS 14. Read more here.

Find out how working with the right Demand Side Platform (DSP) can help you grow, along with words of wisdom from Adjust partners on the topic.

Adding affiliate to your digital marketing mix shines a light on underrated channels affecting the customer journey, diversifies revenue and creates a good CX

What are the opportunities in the OTT space? What will happen to advertising on OTT platforms? How will companies monetize in the OTT vertical as it matures?

Introducing Adjust’s methods to support the industry post iOS 14: join us in making this the future standard for mobile app attribution.

Adjust’s Co-founder Paul H. Müller, looks at user consent on iOS14, SKAdNetwork versus AppTrackingTransparency - and where the industry needs to go from here.

Indonesian firm Netzme finds paid marketing is a key plank of their strategy to provide financial services to small towns and villages.

Mobile apps are an important part of your business strategy — allowing you to enhance the services you provide your customers through a branded experience.

Learn everything you need to know about mobile e-commerce UX in 2021. This guide includes how to build an e-commerce mobile app and best practices.

Office work has drastically changed due to the coronavirus pandemic. Learn everything you need to know about how apps are changing workforces worldwide.

Automation is a smart way to spend less time on menial tasks and increase revenue. Learn how marketing automation helps B2C & B2B companies here.

Learn everything you need to know about video ads for mobile games, including the formats available and how to develop your mobile ad placement strategy.

From Black Friday to Christmas, the holiday season provides ample opportunities for app marketers to increase sales. Here is everything you need to know.

Freemium is a smart choice for generating a large audience that can be monetized. Learn the benefits of a freemium model for app monetization with our guide.

In this guide to social media influencer marketing, learn everything you need to know to grow your app with the help of online personalities. Read on!

Learn how to successfully build and launch an app

Whether you have a discovery platform, a brand app or a shopping app, this guide shares everything you need to know about developing a social media strategy.

From increasing sales to driving installs, Halloween is an opportunity to reach your targets. Learn the app marketing methods at your disposal.

The way mobile users manage their finances is rapidly changing. In this guide, we cover fintech industry trends and the future of mobile finance.

Thinking about launching your app in a new country? Learn how to localize your app to ensure a successful move into new, international markets.

Using memes across your social media channels is a great way to boost engagement and build a community. Learn the pitfalls and best practices here.

Following Apple’s announcement on user privacy changes at WWDC, our CTO Paul H. Müller looks at four possible scenarios for mobile measurement in iOS14

Support and client services are the first point of contact for customers and at Adjust, we’ve structured our team for the best possible results

Hear from Adjust’s CTO, Paul H. Müller, on what Apple’s recent user privacy changes at their 2020 WWDC conference mean for the industry

As the fall-out from COVID-19 continues, over the next few weeks Adjust will be sharing insights from experts giving mobile marketers actionable insights.

The Mobile Shopping Apps Report from Adjust gives you the insights to power your marketing. Learn more about shopping conversions and retention here.

As mobile measurement evolves, so must our certification. The ASPP now includes three tiers custom-fit for our partners' needs; Essential, Advanced and Premium.

Privacy aware users are a considerable portion of the audience, but they are worth investing your Apple Search Ads efforts.

Fraud prevention should be a marketer’s top priority, but many don’t face up to the problem. Adjust explains exactly why mobile ad fraud is such a problem.

How do free apps make money? From freemium apps to in-app purchases, this guide will keep you updated on this year’s app monetization trends.

The user journey can be mapped to increase revenue, optimize your app’s user experience and retain users for longer. Here’s everything you need to know.

Mobile marketers have had to prove their adaptability in 2020. This guide covers mobile game marketing best practices for the rest of the year.

Our newly-released gaming benchmarks report, charts the rise of hyper casual apps. Download it here to learn more about the vertical.

As consumer habits are shifting amid loosening restrictions around the globe, nowhere is the trend more visible than in e-commerce and online shopping.

UX writing can be intimidating for beginners. Learn the art of UX writing with this helpful guide filled with important definitions and examples.

It’s important to protect your app from bots to improve UX and save on budgets. Learn how to spot bot activity with the help of products like Unbotify.

Mobile fintech apps have changed the way we manage our finances. Learn everything you need to know about how to make a banking app with our guide.

In-app messaging is an important communication and marketing method. Read our guide to learn everything you need to know about in-app messaging.

From finding your target audience to utilizing different marketing channels, learn how to create a successful food delivery strategy for mobile apps.

A rock-solid creative strategy makes the difference between users returning to your app and leaving for good. Learn how to improve your engagement here.

In this push notification guide we explore best practices for using push notifications as part of your marketing strategy to drive engagement and growth.

From ASO to retention, performing the right marketing strategy will help you achieve your company targets. Find out more with our marketing guide.

Adjust is now the official attribution partner for GameAnalytics’ new product, GameDev Toolbox. Learn more about this latest partnership, here.

Data is key to helping startups make performance-driven decisions and avoid wasting money. This guide will help you get up to speed. Learn more here.

Over the next few weeks Adjust will be sharing views from clients and partners, giving mobile marketers insight into how to navigate this new world

App Store Optimization is more important than ever as competition heats up during COVID-19. Get 5 tips to improve ASO now and keep your UA on track.

Why have your competitors invested in mobile attribution when they’re only buying ads on a couple of platforms? Because they're putting their data to work.

Unbotify, the machine-learning solution to bot fraud, celebrated one year with Adjust. We talked to Unbotify CTO Alon Dayan about the past 12 months

Choosing the right performance agency can be make or break for your campaigns - Adjust’s Moshi Blum offers tips on finding the perfect agency for your brand

One of Adjust’s newest members walks through the process of remote onboarding and how he's coping with starting under the COVID-19 lockdown

Our newly-released App Trends report, charts the year gone by with the growth of mobile apps, and gives you key pre and post-install data. Download here.

Adjust’s Learning & Development team share what they’ve learned in a frantic period of remote learning and share their experiences

New research by Adjust found that 41% of respondents have paid for bots to automate gameplay for them, spending an average of $65.

How do cyber criminals make money? Why is Fraud prevention so important? Find the answers to these critical questions with our guide to ad fraud.

Marketing automation is poised to transform the future of advertising. Find out what will change with Tolga Kuzdere, our guest author, with our latest ebook.

Mobile apps in the fashion industry can optimize the user journey and create branding opportunities. To learn everything you need to know, read this guide.

Adjust’s employees across the globe reveal their best tips and tricks for keeping sane and healthy while also working from home more effectively

Augmented reality is a game-changing technology for mobile marketers. Find out what augmented reality is and how it works with our complete guide.

As the COVID-19 pandemic forces mobile users to stay home on a global scale, find out the best apps to entertain yourself and stay in shape with our guide.

Hyper-casual games can be a great way to generate revenue and create engaging content. Learn everything you need to know here.

Idle games are easy to use, fun to play and have high retention rates – but how can you make this type of mobile game? Here’s everything you need to know.

As a mobile marketer there are essential areas to be an expert in. Mobile app retargeting strategies are one way to maximize your user acquisition budget.

Mobile app analytics give you the critical insights needed to achieve your company goals. Learn the most important metrics, term definitions and best practices

52% of smartphone users get health information from their mobile device. Discover best practices for fitness app growth and optimization

With Ramadan around the corner, Muslims around the world are preparing for a month of introspection - but how does the holiday affect apps?

As mobile becomes brands’ most important marketing channel, Adjust continues to actively fight advertising fraud through its Coalition Against Ad Fraud

The latest guide from Adjust, The Essentials of Multi-Touch Attribution, gives marketers all they need to know one of the hottest topics in mobile! Download now

Monetization is critical to the success of your app. In this article, we outline how to monetize your app, including best practices and essential terms.

As the U.S. market becomes increasingly mobile-first, Adjust is simplifying agency partner integrations, while offering brands long-term marketing solutions

Catch up on our most popular Mobile Spree talks in a biweekly bulletin showcasing the Best of Mobile

To celebrate International Women’s Day 2020, we spoke to three mobile marketing leaders from Blinkist, Rocket Internet and Omega Media Worldwide

Find out what makes up the mobile tech stack in this blog summary from Adjust. Click here to learn more about the mobile stack.

LTV forecasting is a uniquely challenging problem for which there are several competing approaches — learn how to solve them in this guest post from Algolift.

Email marketing is a critical practice for app marketers. Read our guide to learn how to implement email campaigns and best practices for optimal results.

Get the marketing automation best practices every mobile marketer needs to scale their campaigns and succeed at automated performance marketing.

LTV magazine by Adjust is packed with exclusive interviews and actionable advice for mobile marketers. Download your free copy now.

“The bots shall prevail!” Dr. Blackbox declares in issue #4 of Liftoff’s Mobile Hero Comics — but that won’t happen if Adjust has anything to say about it.

Almost every app marketer is sure to have a Valentine’s Day campaign up their sleeve. If not, we have the data to convince you to plan for the next one.

In this guide, we breakdown the user lifecycle, how to improve the stickiness of your product, and why all marketers need to track app uninstalls.

Learn how to market your app in 2020’s dating market. In this guide, we cover social media, paid acquisition, messaging, and best practices.

Want to learn how to use SwiftUI? Our latest post with app expert Reinder de Vries pulls back the curtain on SwiftUI to show you how to get started. Learn more,

What is incrementality? Learn how this metric impacts ROAS in this mobile marketing webinar with Facebook Gaming’s Kate Minogue and Adjust’s Alexandre Pham

How to master multi-touch attribution to gain deeper insights into the customer journey, with Erdem Inan, CMO of mobile commerce company Trendyol.

We built the Back to Basics guide to cut through the noise and provide newbie marketers with the essentials they need to get started. Download here.

Southeast Asia, a mobile-first region flying high on the back of exponential growth, offers the backdrop of April’s employee story. Learn more, here.

Social commerce has become an essential component of marketers’ overall strategy. This guide outlines everything you need to know about social commerce in 2020.

We’re delighted to expand our senior sales team, welcoming Bill Kiriakis as SVP Global Sales and Silvia Buermann as VP Global Sales Operations

In LTV issue 1, Adjust Co-founder and CEO Christian Henschel shares how Adjust keeps employees loyal, through education and supporting professional growth.

Optimize your campaigns, prevent fraudsters from stealing your ad spend, and boost revenue by choosing the best mobile attribution tool for your app.

Paid marketing campaigns account for 30% of total installs, but has an unseen bottom line on your organic performance. Find out the value of advertising here.

MAX by AppLovin becomes latest partner to work with Adjust to provide Ad Revenue reporting, changing the way gaming apps will monetize in 2020 and beyond

In issue 1 of LTV magazine, Nike, Snapchat and Ogilvy teach us how to combine performance marketing and brand strategy to achieve mobile greatness.

Through Adjust's new partnership with Unity Technologies, mobile game developers will be able to measure in-game ad campaigns and enhance user experiences

Finance apps are evolving, making mobile banking more accessible for people worldwide. CEO Deniz Güven shares how Standard Chartered are leading the way.

Company bolsters leadership team with appointment of Abril Bautista as Sales Director LATAM, becoming first Mobile Measurement Partner in the Mexican market

A/B testing is a sure-fire way to learn what improves the performance of your app marketing campaigns, UX, and UI. Learn all about A/B testing, here.

Want to know why Traveloka picked Adjust? Take a look at our announcement of the case study to learn more.

Indonesia, with a population of 264 million, ranks as one of the biggest potential growth markets in the world. Get app retention and session data here.

The holiday season is a crucial period for mobile marketers. Learn how you can make the most out of the season with successful re-marketing campaigns.

Want to learn the state of mobile app banking in MENA? Read our exclusive Mobile Finance report 2019 excerpt here.

Take a look at Adjust's 2019 in review. We look back with an infographic to showcase what we've achieved in 365 days.

Get the social media strategy help you need to develop a successful social media marketing strategy to grow your app user base and build community.

Our newly-released Finance report made in collaboration with App Annie charts the growth of finance apps from 2012, and gives you key post-install data.

As Head of Sales Israel, Jonathan Mamou will help us expand Adjust’s client base in the market, and build out our Israel sales team

Food delivery apps are making waves in the mobile marketplace. But how well do they perform, and retain? Find out in our latest data story on Adjust’s blog.

Check out our webinar with Adjust’s Alexandre Pham and Remerge’s co-founder, Dr. Christian Liesegang, about current challenges and how to overcome them.

In-app bot fraud can tarnish the user experience and ruin your app economy. Learn how to protect your gaming & ecommerce apps from in-app bot fraud, here.

Adjust’s Israel GM, Moshi Blum, covers the three most important mobile marketing perspectives you simply can’t ignore. Learn more here.

In the first-ever issue of LTV magazine, we interviewed Cornelia Müller and Davide Gabriele Croci of Flixbus. Learn more, here.

We’re happy to celebrate a second anniversary for an initiative that is still going strong. Learn more about Adjust’s CAAF, and its impact on the industry, here

Health Tracker installs grow in January at a higher rate than any other month. But why? Learn more in Adjust’s data story, here.

We stopped off at Shenzen and Beijing, two key locations to talk insights, product improvements and more. Find out what happened here.

Wondering how mobile advertising works? Get your guide to mobile advertising with best practices and the different types of mobile advertising explained.

We’ve made two senior hires in the U.K. to help push expansion in the region. Learn more about what we’re aiming to accomplish here.

Catch the highlights from Mobile Spree 2019 by Adjust, with expert insights and growth hacks from Reddit, Zillow, Mozilla, Jam City, Zynga and more.

Japan, home to a population of 126 million, makes for an individual and intriguing market to mobile analysts. Learn more.

A good conversion rate is key to your e-commerce app’s survival. In this guide, we define the term and share best practices boost mobile app conversions.

Here we take a look at mobility app performance in 2019, covering growth score and retention rates for the app category. Learn more with Adjust, here.

Just released, the Mobile Growth Map shows app marketers the potential of global markets to help them scale with every launch.

User acquisition is essential to the success of your mobile game. To get you up to speed, read our guide on what it means and best practices.

Rebecca Nackson shares how to increase LTV and retention rates by utilizing attribution data in engagement marketing at Adjust’s Mobile Spree 2019

Have a read of Adjust and Google’s guide to video creative excellence, and discover how you can improve your ads with video. Learn more on Adjust’s blog here.

Deep linking is a tricky topic, but one which Adjust can help you with. Take a look at our guide to learn about universal links & deep link implementation.

Our latest guide takes you on a journey across the Asia Pacific, to help marketers discover the differences that these regions hold. With Adjust’s guide, learn!

Phiture’s ASO lead, Aude Boscher, explains how traffic to each Apple Search Ads keyword is a proxy to understanding your organic search traffic.

Click here to learn more about U.S. app growth for Dating, Gaming and more. See how iOS and Android compare. Find out more on Adjust’s mobile marketing blog.

Industry leaders from ZINIO, Jam City, Studio and Lucky Day Entertainment will speak at Adjust’s Mobile Spree San Francisco on October 10th, 2019.

What’s the best way to fight ad fraud? We take a closer look at two methods with Cross Install to find out. Learn more on our mobile marketing blog.

Janos Perei, Chief Marketing Officer at TreasureHunt, talks us through a new approach to soft launching. Learn more on Adjust’s mobile marketing blog.

LTV magazine helps keep your finger on the pulse of the mobile marketing industry with exciting content and actionable advice. Download issue 1 now.

From generic and text-based to dynamic and personalized, push notifications have come a long way in regards to communication. Learn more with Braze and Adjust.

LTV is a must for mobile marketers — but it’s complex to calculate. Find out the approach and events that matter most in Episode 2 of “The Lowdown.”

Native apps and progressive web apps both have a lot to offer. To learn which app type is suited to your needs, and the benefits of both, read our guide.

Want to find out the latest retention benchmarks in the U.S.? Discover what makes Entertainment top: click here and read up on the latest data with Adjust.

70% of users find new apps via the App Store’s search function. We define Apple Search Ads and share best practices when setting up your ASA campaigns.

Moshi Blum, former head of UA and growth at Viber, has joined Adjust as General Manager Israel. Find out more, here.

Yevgeny Peres, VP of Growth at ironSource, explains how User-Level Ad Revenue unlocks deeper insights and new capabilities for in-app advertisers

Join Adjust’s CTO Paul H. Müller and Mobile Analyst Peggy Anne Salz on the Mobile Presence podcast as they chatted all things bot fraud. Learn more here.

Incrementality is a hot topic for mobile marketers. But what is it, and how can it help you? Find out in Episode One of Adjust’s web series “The Lowdown.”

With CPI costs on the rise, app marketers are turning to mobile retargeting to keep users engaged. Get 6 retargeting tips to make your campaign a success.

In this webinar, Adjust’s Head of Fraud speaks with experts from Liftoff to share ways marketers can detect ad fraud and protect their UA budget.

Optimize dynamic product ad campaigns with our guide, covering the four key components of DPAs: key events, target audience, product catalog & deep links.

Want to detect bot traffic? You can, with Unbotify. The best anti-bot protection available for in-app fraud now has a guide to go with it. Download free.

Learn all about the user lifecycle with our webinar. With help from CleverTap, we cover industry benchmarks, lowering churn and increasing retention.

Johannes Heinze, Co-Founder of Berlin-based mobile games developer Popcore, knows a thing or two about hyper-casual games. Learn about mobile gaming here.

Over 300 Adjusters touched down in Faro, Portugal, for our annual retreat this past June. Check out what we got up to in our video, here.

Lynda Clarizio, former president of Nielsen U.S. Media, has joined Adjust as a board member. Find out more, here.

Tale About Data’s Managing Partner, Lior Barak, presented his views on data, hummus and more to a packed Mobile Spree audience. Find out more, here.

For this month's fraud roundup, we take a look at various reports and share why two sources can have vastly different estimates.

Want to learn more about shopping apps? Download the guide from Adjust and Liftoff to see how shopping apps perform, and how to improve your marketing.

Hyper-casual is the format no app marketer can get away from, but what effect is this breakaway format having on the mobile app market? Find out here.

Ekaterina Petrakova, Marketing Lead at Rocket Internet SE takes us through the stages of creating a robust tracking concept. Find out how to improve here.

Watch the full webinar to learn insider tips and tricks for Google's re-engagement tool.

Want to find out what happened at Mobile Spree? Get a review of the main talking points here, and discover what you missed! Read the post now.

Push notifications are an essential piece of the user retention puzzle. These updates, reminders, and special offers are vital to get right. Learn more here.

Adjust’s Global Product Director, Katie Hutcherson-Madding, and Yaron Oliker, CEO of Unbotify, took to the stage at Gamesbeat Summit 2019. Watch here.

Andreas Naumann, Adjust’s Head of Fraud, was named one of Liftoff’s Mobile Heroes. Find out what this means, and read more about the feature on our blog, here.

With large-scale ad fraud and automated bots, the fight against fraud is ongoing. Stay up to date by reading the top fraud stories from the past month.

As mobile fraud has been growing, the Coalition Against Ad Fraud (CAAF) stands for action against one of the most complex problems our industry faces.

From mobile app engagement to app retention rates, get the latest data and mobile app industry analysis from Adjust in our 2019 benchmarks. Download it here.

Mobile Spree brings the best mobile marketers together and gives them a platform to share their insights. Here are 5 things we learned at last year’s event.

Co-authored with Leanplum, we look the importance of customer satisfaction in your evaluations. Learn more with Adjust, here.

2018 was a memorable year for the app economy: the Adjust mobile app trends report (slated for release this month) will show you why.

Adjust’s mobile marketing conference is back in Berlin on June 6. With industry experts on center stage, the event offers key insights for all verticals.

From click spam to in-app bots, the fight against fraud is ongoing. Stay up to date by reading the top fraud stories from the past month.

Unbotify creates pioneering machine learning technology to fight bot fraud. We spoke with their Data Scientist, Ran Arieli, to discuss working life at Unbotify.

Here's how to run user successful acquisition campaigns based on user-level ad revenue data when monetizing your games with in-app ads.

If ROAS isn’t measured using granular ad spend data, there’s no way to accurately compare network performance and fully optimize cost KPIs.

Learn how to improve each stage of your funnel with our expert’s guide, covering everything you need to know about in-app conversion rate optimization.

As part of our ongoing diversity campaign, we’re highlighting some of the great women working at Adjust. Find out more about Pallavi Kuntamukkala, here.

Everything you need to know about how to create a universal app campaign through Google that is optimized for engagement and reaching new audiences.

From banner ads to playables, there’s a growing list of ad formats available. We explore what makes them unique and how to optimize campaign performance.

Adjust's new status as an Apple Search Ads Partner bodes well for the industry, and for our clients. Find out why in our announcement, here.

What can raw data offer your marketing campaigns? We take a look at the various ways receiving this data is useful for knowledge-driven strategies.

We’re proud to announce Adjust Multi-Touch, giving clarity to the entire customer journey. Discover what you can learn from our new feature, here.

As part of our ongoing diversity campaign, we’re highlighting some of the great women working at Adjust. Find out more about Ulya and Machiko, here.

Download Adjust’s new guide to paid UA marketing now. The handbook covers: LTV ✔ Types of ads ✔ Goals and metrics ✔ Winning strategies ✔ Common challenges ✔

Based in our San Francisco office, Reggie Singh manages our global partnerships team. Read on for his employee story and what he loves about working at Adjust.

Originally posted on AdExchanger, Adjust’s Michael Paxman shares his thoughts on incrementality and advertising effectiveness - read more, here.

Creating a positive omnichannel customer experience can only be done with the right strategy. Learn more with CleverTap, on Adjust’s mobile marketing blog.

We're pleased to announce Adjust's new diversity campaign. Find out more about how we aim to create an inclusive and equal-opportunity workplace, here.

Based in São Paulo, Ricardo Feldman manages Adjust’s Latin American sales operations. We sat down to discuss his career at Adjust and what makes LATAM unique.

If you’re not running attribution reports, you simply don’t have enough data. Discover what you can learn, here.

Take a look at Adjust's 2018 in review. We look back with an infographic to showcase what we've achieved in 365 days.

Women in Japan are the leading growth drivers of the country’s dynamic app market - but what are the reasons behind their influence? Find out, here.

What is incrementality testing in marketing? Learn what it is & how it works with key examples and insights and discover the benefits of incrementality.

As a long-standing member of our Integrations Team, Zhuo Sun has seen Adjust grow from 40 people to over 250. Read more about his life at Adjust, here.

We’ve recently been involved in a collaborative effort with War Child UK, a charitable endeavor built on great games. Find out more, here.

At Mobile Spree, Snapchat’s Lead DR Creative Strategist Tom Bates gave valuable insight into creative marketing campaigns. Read his expert advice, here.

We went to Italy to talk shop with one of Italy’s biggest app producers. Want to find out what we learned? Read more here.

Adjust and Google have collaborated to create a new fraud-fighting Click Injection filter. Find out what this means for the industry, here.

Data integration can be a powerful asset to your data analysis. Find out how Smule benefits from Adjust’s advanced data capabilities, here.

We’ve given our benchmarking tool a revamp, helping empower marketers to better understand app performance and competition. Read more, here.

We’re strengthening our leadership team with the appointment of Melissa Bohlsen as VP of Marketing.

When you’re leading an app’s advertising and acquisition strategy, you might often be exposed to huge claims - find out how to cut the bull, here.

As China reaches close to 800 million mobile internet users, how can marketers win the fight on fraud? Find out, here.

Ever wanted to know what it takes to become a security specialist? We spoke to Adjust’s Abdullah Joseph to find out how - read on, here.

On September 19th, 2017, we launched the Coalition Against Ad Fraud, known as CAAF. Find out what’s happened in the past year, here.

We’ve partnered with Liftoff to bring you a new report, looking at mobile app engagement in Japan.

Many companies are realizing the benefits of multi-touch attribution. We explore how it works, and best practices for B2B multi-touch attribution.

Adjust has a wide range of benefits in place to support parents. We spoke to Head of HR, Anna Jakovleva, about how she’s built a family-friendly workplace.

The biggest unspoken truth of 2018 is this: the market often views fraud as a good thing. Find out why that’s becoming a big problem, here.

Mobile Spree is coming up - and we’re delighted to announce our second wave of speakers.

You could say the whole gaming industry is talking more about psychology because it matters now more than ever. Find out why, here.

Guess who’s joining us at Mobile Spree this year? Click here for speaker announcements.

How much time do users leave between their last session and uninstalling an app? Find out more, here.

Join us on October 11th for our second SF edition of Mobile Spree. Read all about it, here.

Mirko Deneke, previously of J.P. Morgan, will now lead our global financial operations. Read more, here.

Broken down by vertical, we show you how likely users are to return to an app after long periods of inactivity. Find out more, here.

Innogames reveal how they managed to cut through the noise and successfully harness pre-installs to grow their revenue and acquire valuable new users.

Fortnite is the biggest game on the planet. But could it become one of the most influential distributors too? Find out what we think, here.

Last year, our Global Director of Events, Magdalena Opitz, took a well-deserved sabbatical. We find out more about her break, here.

To prevent SDK Spoofing from making its way into marketers’ datasets, we’ve developed the most effective solution out there. Read on to find out how we did it.

Adjust has recently been recognized in Gartner’s Market Guide for Web and Mobile App Analytics report. Read more, here.

Arun Gupta is Adjust’s Regional VP of Sales for the East Coast. He’s also halfway through an MBA. Want to know how he does it all? Read his story here.

Adjust is pleased to announce its membership in Google’s new Measurement Partner Program - find out what this means, here.

The App Store turns 10 today! Discover the history of the App Store, and what it’s done for the world since its beginning. Read more here.

Want to know what the experts make of mobile fraud? Click here to read three opinions from industry thought leaders, and what they think about app fraud.

We’ve taken a sliver of the data from an upcoming benchmarks report, to create a little teaser of a much bigger report. Read the article, here.

We recently hosted a webinar and talked to the experts at Snapchat about their diverse audience, unique ad format, and what it means for mobile-first companies.

If you didn’t make it to Berlin last week for Mobile Spree, you missed a lively meetup of some of Europe’s brightest leaders in mobile marketing.

Retargeting can be intimidating for marketers switching from digital to mobile. For the first time, we’ve collected our retargeting resources in one place.

This year we’re packing even more into our schedule with four in-depth workshops where marketers can dive deeper into topics like fraud and retargeting.

Retargeting is the practice of building long-term, trustworthy relationships with the users you care most about.

It’s well known that Adjust integrates with over one thousand networks - but what does this mean? Find out how we work with our partners here.

CAAF is back, with a new spotlight on Aarki. We spoke with Aarki’s VP of Product, Nicol Cseko, to find out about their experience with fraud, and CAAF.

Our bi-annual conference - Mobile Spree - is touching down to Berlin in three weeks! Do you have your ticket yet?

We caught up with Yury Bolotkin, Wooga UA Manager executing what he calls “kick-ass UA”. Find out more, here.

Broadcast TV is the top media channel worldwide. More than 80% of internet users watched TV last month. Find out how TV advertising attribution works, here.

Learn more from the first of our Mobile Spree speakers on the Adjust blog. Funda Yakin of Innogames talks preinstalls - see more here.

How did paid perform vs organic in 2017? Find out here, in our latest mobile benchmark update from Adjust.

Project Think Tank continues to expand! Here’s a recap of what our Think Tankers had to say about temporary attribution:

Today we’re talking to the Co-Founder and Chief Evangelist Officer of AutoGravity, Serge Vartanov, about audience segmentation and how they tested and scaled up

The Coalition Against Ad Fraud (CAAF) continues to grow. Today we’re welcoming three more members to CAAF: Curate Mobile, Madvertise and Motive Interactive.

We’ve released life cycle tracking for everyone. What does that look like and how does it impact your marketing?

Is there a future for push notifications? With mobile users opting out now more than ever, we invited two guests to join our latest webinar and talk strategy.

Want to learn more about how the pros do it? Read our interview with Jacques Frisch of Glovo to find out how they do digital marketing. Read it here.

We're rolling out events across Asia in order to get a better understanding of what our clients in China and Japan expect from us, and how we can deliver.

Unique features help our clients trust their data - find out which MyTona make the most use of today, with Adjust's blog.

Join us as we chat with Lina Breiteryte, HR manager at Adjust. Learn more about Lina's Adjust story, here.

In our latest CAAF Spotlight, AdColony tell us how they differentiate themselves from other publishers. Find out more, here.

Want to find out why December is so special? Learn what makes Games different with data from Adjust’s benchmarks, here.

Want to see what you missed from Adjust's company retreat to Mauritius? Read more here.

We’re talking to Benjamin Eon, Head of Marketing at Shopmium, to see how they use Adjust to put the polish on their mobile marketing and keep users couponing

Does the GDPR affect everyone? With Adjust’s latest blog post, you can find out. Click here.

Today we’re talking to Remerge about the work we’ve done together so far, and the benefits of our new Ad Spend API integration.

We talked to Rob Llanes, Wafer’s Chief Operating Officer, about how they use Adjust to expand user acquisition, track the user journey & boost referrals

Here we’ve excerpted some data from our mobile benchmarks report to provide you with a little preview of our wider discoveries. Learn more, here.

​Continuing our CAAF spotlight, we got in contact with Yevgeny Peres, VP of Growth at ironSource, to find out more about their perspective on mobile ad fraud.

TheTool presents 5 must-do things to boost visibility and organic downloads of your mobile app or game. Find it here.

Read Hsin's employee story - about her time away and returning to Adjust, here.

Today we’re welcoming three new partners to CAAF: Headway Digital, Persona.ly, and Zucks. CAAF members agree: there’s no room for fraud in mobile marketing.

Adjust's GDPR checklist should help clarify some aspects of GDPR compliance. Find out more, here.

Calculate K-Factor to learn how paid campaigns impact organic installs. Get the formula here and learn which tactics work to boost organic traffic.

Mobile users with new devices are tricky to pin down, but they offer big dividends for marketers––making them a group worth their own marketing strategies.

At the very first signs of SDK spoofing fraud, Adjust began researching the best ways to fight. Here's our solution.

We’re now part of Tencent’s Social Ads Platform. What does this mean for Adjust? Find out in this blog post.

We'v teamed up with SWRVE to reveal three simple ways mobile marketers can make the most of phone push notifications to engage users and increase revenue.

Today we’re pleased to tell you about Google's brand-new interactive education program, designed to take you through the ins and outs of Universal App campaigns

Find the most up-to-date resources for mobile app attribution in our summary of the past year. Read Adjust’s new recap post of 2017 here.

In our latest series, we take a look at the members of CAAF, and find out what they make of mobile ad fraud. Find out more, here.

Our integration engineers are currently conducting audits with every network that implements our Ad Spend API to certify the accuracy of all ad spend data.

Jessica told us how Keepsafe identified, tested & implemented a brand narrative, & used that brand narrative to increase traffic through content marketing & PR

Just before we announced the launch of our cost data API, we brought together a panel of experts to chat about how to get ad spend right. Watch their talk now!

From UAC to attribution to fraud to retargeting, here are some of our favorite moments in webinars from the past 365 days.

Take a look at Adjust's year in review. We look back at 2017 with an infographic to showcase what we've achieved in 365 days.

The Adjust Solutions Partner Program is here! Find out what this could mean for your agency in this post.

Now's a great time to read up on Google's Universal App Campaigns (or UAC) and have all your questions answered on the mobile ad campaign optimization service.

We conducted an investigation into an app we suspected was bypassing the default method of click injections to run an even more sophisticated mobil fraud scheme

Do you want to find out how Chinese apps perform outside of China? How do games do? Learn more with this latest report from Adjust, now.

Take a look at an infographic of Chinese app benchmarks here. Want to find out more about how China's apps perform? See more here.

The GDPR is coming: are you ready for it? Find out more about the new EU legislation, and what it means for you, and us.

Adjust’s mobile ad fraud expert, Andreas Naumann, sat with a panel of user acquisition whizzes at Mobile Spree San Francisco to talk the fight against ad fraud

The tech industry has several reasons to rejoice: we're getting deeper insights into the user conversion funnel and the complete eradication of click injections

We recently caught up with Claire-Alix from Vente-Privee about how launching an app can have a positive effect on web-focused business

How can your app make the most of the most wonderful time of the year? We're talking top of funnel strategies for the holiday season today...

How to sync your CRM (push notifications, in-app messages, and emails) with your retargeting ads for improved re-engagement with Jacques Frisch of Wallapop

Today we’re taking a look back at one of our favorite talks from Mobile Spree San Francisco 2017 with the CMO of Gazeus Games, Paula Neves.

Want to find out which is best: retargeting or new user acquisition? Learn which one comes out on top, with this blog from Adjust, here.

Learn the ins and outs of how to create an influencer marketing campaign and the best ways to track KPIs to measure success and boost app installs

Adjust is now a certified Ads Measurement Partner with LINE’s Marketing Partner Program.

Benchmark your mobile user acquisition campaign performance with Liftoff's Index Report, revealing the latest trends with data from across a broad range of apps

User acquisition has never been simple, but what are the biggest UA challenges for mobile marketers in 2017? We talked to the experts to find out...

We're here to teach you more about UAC - find out what it is, how it works, and some best practices, here, on Adjust's Mobile Marketing Blog.

Adjust recently announced the arrival of our ad spend API - a fully automated way to deliver cost data at the device level or at any level you want. So what was

A few months ago we embarked on a project to grow and revamp our website in order to match our own growth trajectory - here’s how we grew our site and what we

In our interview, we found out more about Yagiz's professional development at Adjust. Read all about it, here.

Our first Mobile Spree in the USA brought together over 200 app marketers in San Francisco for a look at how the top mobile marketers in every vertical make att

Adjust’s API for transparent ad spend data is here. The API provides mobile advertisers with ad spend / cost data down to the device level, shedding light on th

It’s good practice to keep an eye on conversion rates (or CR) when thinking about catching fraud. Find out why, here.

Want to find out what makes Japanese app gamers tick? Discover 2017 retention rates, and in-app performance with our look at the market. Read Adjust's guide her

The agenda for Adjust's Mobile Spree conference for app marketers is available online. Find out more about our workshops, keynotes, and panels at the Terra Gall

Adjust's conference for app marketers, Mobile Spree, is coming soon to San Francisco and we've got a big announcement to make that will change the flow of infor

Want to find out more about retargeting? We're looking at what retargeting is, and some tips to help make it work. Adjusts Audience Builder also features, here.

We’re continuing to take the fight to mobile ad fraud with a new anti-fraud alliance known as the Coalition Against Ad Fraud, or CAAF. Find out more here.

Here are the seven workshops we'll be offering at Mobile Spree San Francisco this year. Choose between workshops on fraud, cohort analysis, segmentation and cre

Switching between attribution providers can look difficult, but at Adjust we make the process easy. To find out how, read this article.

Mobile Spree 17 San Francisco is a conference for mobile marketers who want to get inspired, learn from marketing innovators and network with their peers.

We wanted to understand how ad spend works across the ecosystem, so we held two more Adjust Think Tanks to ask more questions. Find out more here.

We’re looking at the the economics of mobile marketing. Who buys and sells mobile ads? How are prices structured? We’ll take you through the basics.

In this guide, we explain what programmatic advertising is, why it’s a powerful marketing tool, and outline the key terminology you need to know.

We recently sat down with Pratik Shah, the Senior Director of Ad Products at Tapjoy to talk about the status and future of rewarded video advertising.

Adjust's Head of Product Marketing speaks to the CEO and Director of Marketing at Tap Slots about structuring user acquisition ad campaigns and evaluating creat

Today we're happy to announce four more of the speakers appearing at Mobile Spree San Francisco 17! Mobile Spree is a no-sales, no-sponsors conference where mob

We caught up with Guillem Pons, Head of Data Science at Badi, about why they decided to switch to Adjust. Find out more in our blog, here.

Discover the most effective Click Fraud detection techniques in 2020 and stay ahead of the fraudsters

Discrepancies between datasets is an often occurring problem in the industry. So what's the deal? Let's look at the ways we differ between platforms, and why, h

Akbank used Audience Builder to lower their unit price, increase sales, ultimately increasing their ROI and LTV

We had a chat with Katie Madding, Adjust’s Director of Product, to find out how she adapted to different roles while she’s worked at Adjust. Find out more, here

Learning how to deep link to an app? Before getting set up, be sure to take a look at our best practices and the key benefits to deep link implementation.

How to make the jump from desktop to mobile app. BlaBlaCar explain how they increased their mobile users whilst also adding value to their user experience

Following on from our first interview with Viber's Moshi Blum we wanted to talk fraud with one of the biggest apps in the business.

Audience segmentation for mobile marketing used to rely on clunky technology, expensive resources and risky third parties. Here's how Audience Builder lets apps

What happens when your game flops in the App Store? That's what happened to Rovio, the maker of Angry Birds 2, in 2015. CMO Ville Heijari told us how they regro

What makes your campaigns unique are their overall goals - targeting different groups, engaging them separately. Reaching your goals requires custom settings wi

Adjust's Project Think Tank brings together some of the brightest minds across a variety of different verticals to tackle problems and discuss potential feature

Our data-driven guide to the mobile attribution landscape and how to find the right core technology partner for your needs | Download our buyer's guide

Read how Milica Kadic moved up the career ladder from front-end developer to team-lead, all with a newborn baby in the middle, in our Employee Stories Blog

To mark the launch of Campaign Wizard, we spoke to Hector Satre, our VP of Product, to find out more about the feature, and the team who helped shape it.

Berlin’s Mobile Spree 2017 featured a combined 25 speakers, panel discussions, and workshops; today we’re taking a look back at Andy Carvell's talk on creating

Marketers struggle with how to calculate LTV. Learn why this is so difficult to get right — and how Adjust plans to help marketers better calculate LTV.

Want to learn more about click spam? Organics poaching affecting your dataset? Find out more about the practice here.

Learn how to implement a mobile retargeting strategy for your app that will ensure future app growth and a loyal audience of engaged and valuable users.

Mobile marketers are oftentimes incentivized to let fraud happen. Adjust's Fraud Prevention Suite is the only product in the attribution industry that provides

Missed out on Mobile Spree? We're releasing some of the talks from the big day here. First up is Paul Malicki, CEO of Flapper, and his speech on reaching users

What happens when you click on a mobile ad? To answer this question, we’ve covered the basics of how mobile attribution works and some entry-level terms.

Join Grégoire Mercier, the CEO of Addict Mobile in this webinar as he useful insights on how to launch an app overseas if you’re an Asian app developer.

Careem went from 0 investment in mobile in 2015 to over 50 percent of their installs coming through paid channels. Find out how Fraud prevention and tracking he

Audience Builder: a chat about how Adjust's new segmentation and retargeting tool works and what our clients are using it for with CTO and Co-founder Paul H. Mü

Adjust's Product Specialist for Internal Education sat down with us for a chat about how our employees train and stay up-to-date with Adjust's product offering.

Mobile Spree is Adjust's conference on everything related to mobile attribution, mobile app marketing and app tracking. Here's a recap of the talks, slides, spe

A chat between Adjust and Vungle about lifetime value, view-through attribution, and mobile app tracking fraud in the attribution industry.

Simon Kendall chats to Moshi Blum about the Viber app and Mobile Spree. Take a look at our full interview here!

Adjust and Yahoo Gemini get together to talk about how you can utilize the integration to make smart, data-based decisions and get the most out of your campaign

As of this May, Adjust supports native measurement in China. We’ve created a direct connection with dedicated bandwidth to China. With some clever tech, we’re a

Ever wonder how to build a successful website? We asked Project Manager Esa Hernandez-McGavin about her experiences building our new mobile marketing blog.

Mobile Spree 2017 in Berlin is just about a month away now, taking place at the Stadtbad Oderberg on June 1st. Are you ready?!

As the first international measurement platform, Adjust now supports native measurement in China. Find out more, here.

What does effective retargeting entail? Find out with our partner, Criteo, here.

Want to find out why attribution in China is so hard? Learn more about China in our blog post, here.

Want to learn more about instant apps? What are instant apps? Should I develop an instant app?

Most content marketers would agree that the hardest part of the job is getting people to read the writing they’ve produced.

How can you track the number of app installs driven by tv advertising? Insider tips into TV advertising & mobile attribution from out webinar with wywy.

Simon Kendall, our Head of Communications, originally started out as an intern. Today his role involves developing the way the company communicates to customers

Jovica Ilic, one of our sys admins, came to Berlin from Serbia in 2014. Today his role includes keeping our complete infrastructure up-and-running smoothly.

Getting integrated with Adjust is simple. 3 simple tips to make it even easier! Get intergrated & start working with our mutual clients as soon as possible.

Pinterest Promoted App Pins goes live for all marketers today – here’s how they perform

Runtastic's Head of Growth discusses the company's campaign strategies and how they are using cross promotion, app subscriptions and in-app personalization

User acquisition strategy? That's what we discuss in this blog post - move your mobile growth one stage up!

Wanna find out about Mobile Spree way back in 2017? You're in the right place to find out what we did. Learn more about the MS agenda here.

A winning mobile user acquisition strategy launches you a head above your competitors. Here you can find the best paid acquisition methods to boost results.

Video is the future of mobile marketing! Find out everything you need to build an effective user acquisition campaign with video with these insider tips

Want to find out why Adjust hosts our own servers? Click here and read the post to find out why.

Take a look at the difference between universal links and deep linking in iOS to get a better understanding of how each works and how to use them.

Runtastic, Viber, BlaBlaCar, Miniclip, and the author of Mobile Growth Stack: Five more speakers for Mobile Spree

What happens when you activate the Fraud Prevention Suite – and how can you at best work with your ad network partners?

We look at the value of audience segmentation, retargeting, and the incredible new benefits of Audience Builder.

In our guide devoted to user acquisition planning for mobile apps, we explore ways to optimize organic user acquisition, paid user acquisition and PR.

Creating a loyal customer base from scratch is hard work, but it's worth it long-term. Find out more with Amplitude's guest post, here, with Adjust.

This is Mobile Measurement 2.0. Find out about our big new update here.

In the first of our interviews of 2017 we spoke with Holger Seim of Blinkist about what the company is all about, how they work, and why they use Adjust.

We have improved how our retention rate metric works to now reflect user retention in timezones that significantly diverge from UTC. Find out more here.

Discover how the nature of always-on users is changing data, and what it means for organizations and analytics.

Here's the first five speakers at Mobile Spree 2017

This guide has everything you need to know about soft launch strategy, including key metrics, region-specific insights and how to determine LTV.

Coming to Barcelona to join the biggest event the mobile industry has to offer? See what's in store.

Explore the impact of click injection, fake installs, and how to detect these types of mobile ad fraud.

Discover more about our work-exchange program from the perspective of an Adjuster here.

You may have already seen our year in review, and how successful 2016 has been for Adjust. Read more here.

Predictions for the potential challenges that might face mobile marketers in 2017 from the growing importance of re-engagement campaigns to the rise of video.

Taking a look back at 2016 | Visualizing our growth and expansion into new markets, our latest releases and most used features over the course of 2016.

In our most recent partner webinar with Chartboost and Bidalgo, we looked with great focus at acquisition and attribution, and what they mean to each other for

how do US and European Black Fridays differ? What can we see in the data coming from thousands of mobile ecommerce apps as relates to Black Friday?

Learn more - Creating your tracking links just got a whole lot easierCreating your tracking links just got a whole lot easier!

Spam clicks, click fraud, and other fraud tactics are explained in detail by Adjust's mobile fraud expert Andreas Naumann in this webinar post. Find out more, h

Fighting the billion dollar issue that plagues everybody in mobile app marketing. Adjust and 12 leading ad networks have partnered to combat mobile ad fraud.

Find out what the EU-US Privacy Shield does, what the Privacy shield means for Adjust, and how Adjust is actually protecting your data now. An FYI for marketers

What can be considered a good retention rate after Day 1? How many users will churn before Day 7, or Day 30? Find out how to increase app retention, here.

Today we’re excited to announce that we are now part of the Pinterest Marketing Developer Partner program.

In our latest guest post in conjunction with Aarki, we take a look at data, and the problems caused by fraud.

The cohort analysis is designed for fair and comparable assessment of different marketing outreach, and any visualizations need to be true to that spirit.

Visualizing the effectiveness of your mobile marketing – with Adjust's brand new charts

It’s been almost a month since iOS10 was released, with its more stringent privacy settings – where users can opt out of the ID for Advertisers (IDFA). When the

Find out more about deep links, how mobile marketers can harness them to improve user experience and why they're perfect for user acquisition campaigns.

Today, we’re launching a connector between Adjust and Amazon S3 storage. You now can get a running storage of your raw data callbacks right into an S3 bucket.

What is device ranking, and why is it such a bad idea? Learn more about the topic here.

Watch now: Adjust Co-Founder & CTO Paul H. Müller talked at Mobile Spree 2016, about our new Fraud prevention suit, and how it had impacted mobile ad fraud.

Want to know the 9 most important features of an attribution tool? Learn them here.

Mobile Spree video recap: Tackling retention during activation with Paul Malicki

Want to do your own fraud prevention? It might not be the best idea - find out why, here, with Adjust.

Leadbolt CEO explains how a hardcore game developer used attribution to increase high-quality installs & optimize their retention rates and level completions.

“If you focus on one market only, then you learn about customers and their expectations and can better manage CPC campaigns where you need to react very fast.”

App stores are huge ecosystems consisting of dozens of categories. What would change if Games had its own? Find out here.

Freemium and free-to-play (F2P) models continue to dominate the app economy, making in-app purchases a primary source of revenue for app publishers.

In this blog we deep dive into incentivised ads for apps and explore how and when marketers should leverage incentives to make their campaigns successful

We at Adjust live by open-source coding. But why? And what are the benefits? Find out here.

We're excited to announce that we're settling down in two more locations - Seoul and Jakarta. Find out more here.

Our annual App Zombies report is now complete, and ready to download. You're just a click away from a fresh, unzombified PDF.

Adjust is pleased to announce the launch of our new website. Find out what's changed in our blog post, here.

Happy 4th July 2016! We are settling down on America's East Coast. Adjust has launched in New York, a city that is fast becoming a hotbed for mobile apps.

What are mobile leaders thinking of today? The takeaways from Mobile Spree

App retention rates are a really important benchmark when looking at performance. Find out more about how they look per vertical here.

Ahead of Apple's WWDC next week, we wanted to take a look at some of the latest topics.

Check out our Mobile Benchmarks for Q1 2016! 3 quick trends in the mobile app world revealed by our data. See how you compare against our benchmarks now.

Fraud in this context refers to fake conversions, spoofed by illegitimate publishers looking to claim CPI payouts for traffic that never existed.

Announcing our very first Mobile Spree. Join us in Berlin for Conversational and interactive presentations on topics that matter in today’s mobile ecosystem

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You can now easily implement Universal Links with Adjust to allow users browsing content on your mobile website to be seamlessly redirected into your app.

App metrics differ for different users, and how useful they might be. We think opens isn't all that great - but why? Find out here.

What is Kanban and how does it work? We explain how software developers can intergrate Kanban in order to optimize input and output and improve efficiency.

Are users that come to your app from ads more difficult to retain than users that you actively acquired?

Making network integration as seamless and convenient as possible. Introducing our first Kudos Partners, including Amazon, Chartboost, AdColony and Fiksu.

One surprising discovery we made was just how many users per day gaming apps see on average: up to 10 times as many as other verticals.

In this post, we’ll be looking at Event KPIs, which give you valuable insight into the use behavior of your cohorts.

We’ve pulled back the curtain on the app ecosystem: the first-ever quarterly Mobile Benchmark report is here to show you the lay of the land.

We’re going to examine and explain revenue KPIs, which are KPIs you can use to examine the revenue your users trigger.

This article is the first in a series explaining our Cohort KPIs and and how to interpret them.

How are Instagram Mobile App Install Ads looking? We’ve just completed a study here at adjust. Find out more

Properly encrypting the data that you transfer into and out of your app is definitely the best practice.

Understanding Deeplinks work: How to redirect users right into your app, instead of the App Store, how they can help you bring the most value to your users.

Let's take a look at how to open up deep link magic after the install.

Creating deep link URLs and how to implement them anywhere and at anytime. Everything you need to know about deep links, how they work and how to set them up.

Mobile is not online - Everything that you need to know about the most important differences (and some similarities) between online & mobile marketing.

We’ve expanded your options to pull data from your adjust dataset with the KPI Service: a pull API for all of your statistics out of the adjust dashboard.

At Facebook’s F8 event, Facebook announced a new and updated suite of tools for analytics, for Facebook campaigns as well as for a select set of traffic partner

So you want to run a retargeting campaign. You need to be clever about it, with nailed down segments, snappy creatives, and sophisticated rulesets.

One metric that many people use to evaluate attribution platforms is the number of integrated partners. While we cite 500 such, I’ve always found that term a li

Facebook has announced it's new Marketing Partners program and Adjust is now a badged Facebook Marketing Partner with a Measurement specialty. Find out more.

We’ve just put the finishing touches on our extensive data analysis of App Store highlights on data from all of last year. Read our central insights here.

Moscow based RJ games explains their mobile marketing strategy, how they have monetized their games and what advice they would give to developers starting out.

Vinted’s case, the app pulled data on what the user had been looking at - a beefier case of deeplinking. For some folks, especially in ecommerce, this is the ma

We’ve been talking about pulling real-time marketing data into your app for the last week

The second your new user opens the app, you can pull data on the source they came from.

Want to know Global Social Apps Market Shares? Find out with this great blog post, you'll discover lots.

What is app store optimization (ASO)? Learn what it is and how to optimize your app store keywords with these seven quick tips and best practices.

aking you into the world of venture capitalists and new ways of doing business with Philipp Schroeder and Sebastian Blum.

Trademob’s Chief Product Officer, Dr. Matthias Schoen gives us an update on what mobile real-time bidding (RTB) is.

With persistence and smart analysis, surprising insights can pop out and give invaluable targeting insights for a specific app.

As the number of apps in the appstore increases, visibility in the appstore is becoming a bigger challenge for app developers looking to launch their app

Simon Kendall recently presented at the App Promotion Summit in London.

Adjust integrates with Twitter to provide new mobile app conversion tracking (MACT)

In the highly competitive world of mobile gaming, understanding the lifetime value (LTV) of your users can be a challenging task, but once you have it down, you

The zombie apps that no one downloads. We used Apptrace to count the apps that are never listed in the app store, existing on the fringes of the market

Extending our vision to unify advertisers' marketing efforts - Adjust has joined forces with data aggregation platform Acquired.io. Find out more, here.

Adjust has entered into a strategic partnership with Adways, which includes the acquisition of their attribution analytics tool PartyTrack. Read more, here.

$227 million in new funding - the raise will be used to invest in Adjust’s product suite and provide marketers with a single platform for all their needs

Adjust is excited to announce that we have entered into a definitive agreement to acquire the cybersecurity and AI startup Unbotify. Learn more, here.

ACTIVE Venture Partners has joined our investors Target Partners, Iris Capital and Capnamic Ventures with a Series C funding of $7.6 Million USD

This morning, leading German startup magazine Gründerszene unveiled the comprehensive list of Germany’s fastest-growing digital companies. With 1254% CAGR over

Adjust turns eight! Thank you to every employee, client and partner who’s been along for the ride

In Adjust’s latest acquisition, the company will integrate leading agency CyberZ’s F.O.X smartphone measurement tool to its product suite

We are excited to announce the opening of our new headquarters for the middle east in Istanbul to support operations and drive growth within the reigon

Want to stop bot attacks? Leverage Unbotify’s real-time machine learning solution to snoop out bot fraud. Learn more about Adjust’s latest solution here.

We’re announcing User-Level Ad Revenue! Click here to learn more about Adjust’s feature, what makes it different, and what it means for the mobile ecosystem.

In light of the rapidly evolving circumstances around coronavirus, we are doing all we can to protect employees and mitigate the risk for everyone around us.

We’ve talked about the theory behind ad fraud: that is, how we think about the problem. But what about real-world examples? Find out here.

We’re delighted to announce that Adjust’s Ad Revenue reporting now extends to the monetization platform MoPub, a Twitter company.

Adjust’s Control Center will reduce repetitive workflows in mobile marketing — empowering brands to focus on creativity, strategy, and pushing boundaries