All blog posts
Why we're making fingerprinting opt-in
The days of fingerprinting having a viable place in the default attribution waterfall are over. Find out why Adjust is switching fingerprinting off, here.
Adjust's 2018 in review
Take a look at Adjust's 2018 in review. We look back with an infographic to showcase what we've achieved in 365 days.
The ins and outs of incrementality
Incrementality has become the new buzzword among marketers. With key examples and insights from Adjust, discover the benefits of incrementality here.
Adjust acquires Acquired.io
Extending our vision to unify advertisers' marketing efforts - Adjust has joined forces with data aggregation platform Acquired.io. Find out more, here.
A year of CAAF
On September 19th, 2017, we launched the Coalition Against Ad Fraud, known as CAAF. Find out what’s happened in the past year, here.
What it takes to secure your SDK
To prevent SDK Spoofing from making its way into marketers’ datasets, we’ve developed the most effective solution out there. Read on to find out how we did it.
Arun's employee story
Arun Gupta is Adjust’s Regional VP of Sales for the East Coast. He’s also halfway through an MBA. Want to know how he does it all? Read his story here.
The App Store turns 10
The App Store turns 10 today! Discover the history of the App Store, and what it’s done for the world since its beginning. Read more here.
Three experts take on mobile ad fraud
Want to know what the experts make of mobile fraud? Click here to read three opinions from industry thought leaders, and what they think about app fraud.
Mobile gaming benchmarks Q1 2018
We’ve taken a sliver of the data from an upcoming benchmarks report, to create a little teaser of a much bigger report. Read the article, here.
CAAF Spotlight: Aarki
CAAF is back, with a new spotlight on Aarki. We spoke with Aarki’s VP of Product, Nicol Cseko, to find out about their experience with fraud, and CAAF.
Comparing organic to paid
How did paid perform vs organic in 2017? Find out here, in our latest mobile benchmark update from Adjust.
CAAF Spotlight: AdColony
In our latest CAAF Spotlight, AdColony tell us how they differentiate themselves from other publishers. Find out more, here.
Adjust's 2018 retreat
Want to see what you missed from Adjust's company retreat to Mauritius? Read more here.
CAAF Spotlight: ironSource
Continuing our CAAF spotlight, we got in contact with Yevgeny Peres, VP of Growth at ironSource, to find out more about their perspective on mobile ad fraud.
5 ASO tips
TheTool presents 5 must-do things to boost visibility and organic downloads of your mobile app or game. Find it here.
Your GDPR Checklist
Adjust's GDPR checklist should help clarify some aspects of GDPR compliance. Find out more, here.
K-Factor: The next big thing
Do paid installs affect organics? And, if so, how strong a relationship is it in reality? Find out in Adjust’s latest blog post, here.
Spotlight on CAAF: Liftoff
In our latest series, we take a look at the members of CAAF, and find out what they make of mobile ad fraud. Find out more, here.
We’ve been busy: Cost data audits
Our integration engineers are currently conducting audits with every network that implements our Ad Spend API to certify the accuracy of all ad spend data.
A year in webinars
From UAC to attribution to fraud to retargeting, here are some of our favorite moments in webinars from the past 365 days.
Adjust's 2017 in review
Take a look at Adjust's year in review. We look back at 2017 with an infographic to showcase what we've achieved in 365 days.
Are you ready for the GDPR?
The GDPR is coming: are you ready for it? Find out more about the new EU legislation, and what it means for you, and us.
Japanese Gaming Benchmarks 2017
Want to find out what makes Japanese app gamers tick? Discover 2017 retention rates, and in-app performance with our look at the market. Read Adjust's guide her
The ad spend conundrum
When people say ad spend, what are they talking about? Find out with Adjust's Paul Müller, here.
Introducing: Project Think Tank
Adjust's Project Think Tank brings together some of the brightest minds across a variety of different verticals to tackle problems and discuss potential feature
Disincentivizing mobile ad fraud
Mobile marketers are oftentimes incentivized to let fraud happen. Adjust's Fraud Prevention Suite is the only product in the attribution industry that provides
What makes a good retention rate?
Want to find out what makes a good app retention rate? Take a look at our resource, and learn more about mobile benchmarks with Adjust, here.
Dive into deep linking
Deep linking is a tricky topic, but one which Adjust can help you with. Take a look at our deep link article here to learn more.
Real-time bidding explained
Trademob’s Chief Product Officer, Dr. Matthias Schoen gives us an update on what mobile real-time bidding (RTB) is.