Android App Links can drive traffic to your app and highlight your most popular in-app content. Just like deep linking, one advantage of using Android App Links is the improved user experience. By utilizing a single HTTP URL for content in-app and on your website, developers can save users the time and energy it would otherwise take to find specific content. Regardless of whether they have the app installed or not, the user has easy access to your product.
In terms of security, Android App Links use HTTP URLs that link to a developer’s website domain, meaning only that developer can make use of those links. They also require developers to verify their ownership of a domain.
Developers might also want to make their app available as an Instant App, where users can run Android apps without having them installed. To learn more about this, take a look at our definition of Instant Apps.