What is universal linking?

Glossary Universal linking

The definition of universal linking

Universal linking is Apple’s method of launching apps on iOS when linked from a website. Universal Links are a particular protocol for deep linking that are exclusive to Apple devices (available in iOS version 9 and above).

Universal linking and Adjust

Adjust have integrated universal linking on the platform as part of our deep linking offering. If you’re setting up for the first time, our universal linking documentation is our helping hand that can guide you through the process. You can also find more information by reading our deep linking guide.

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