What is analytics?

Glossary What is analytics?

The definition of analytics

Analytics is an umbrella term for all functions of data analysis from data collection to presentation of actionable insights. With analytics tools, data can be easily interpreted and applied in a multitude of uses in order to improve performance.

Mobile analytics workflow

Why mobile analytics is important

Once an app goes live, it’s essential for developers to understand how the app is performing, and for marketers to understand the efficiency of UA campaigns. Data analytics allows them to analyze data, find patterns, and discover insights on user behavior and app trends. Marketers and developers can leverage mobile analytics to learn which channels users have been acquired from, what users are doing in-app, when they are opening and closing the app, and the length of time the app is in use, among other use cases.

App analytics are also helpful in identifying the point(s) at which users are churning. For example, if you have an e-commerce app and discover that a high number of your users lapse right before making a purchase, there could be an issue with the final step in your funnel. Even if there isn’t a fundamental issue with the purchasing process, data analytics has highlighted an area in need of improvement which, when addressed, could then drive further conversions.

Whether you’re looking at how users interact with ads or their in-app behavior, analytics can give you the data to improve your strategy. This includes optimizing your user experience, improving conversion rates, and achieving an overall understanding of your app with clear actions to achieve desired outcomes.

Analytics and Adjust

Advertising channels will provide a view of the performance of your ads on their channel. However, the most efficient mobile analytics platform is one that gives you a view of your performance across all channels, as well as within your app itself. Hint hint, that’s Adjust! Adjust provides all of the analytics tools you need for accurate end-to-end app analysis in one place.

A taste of Adjust’s powerful analytics tools

Adjust’s mobile analytics are unbiased and incredibly accurate, and reporting is easily customizable. With our comprehensive suite of mobile analytics tools, you can leverage data to create in-depth reports and find the insights you need to improve campaign performance and grow your business. Here are just a few:

Cohort analysis

Use our cohort analysis widget to measure user retention, estimate lifetime value (LTV), compare performance between new installs and reattributed users, and visualize the impact of app changes on user behavior, all between different cohorts.

Event tracking

Adjust clients can tailor their event tracking to the specific conversion goals of their app. This could be signups, purchases, or level-ups, for example. In real-time, Adjust aggregates this data and crunches KPIs for every defined event, providing valuable insights into user behavior that marketers need.

Conversion Hub

Make the most of SKAdNetwork (SKAN) data for your iOS analytics with Adjust’s smart, easy conversion value mapping. Conversion Hub recommends a conversion value method specific to each client and app to empower you to maximize the measurement of your iOS campaign performance.

Data Residency

Adjust is the only analytics platform to allow clients to define the storage and processing of their data. With Data Residency, you can dig into your analytics with confidence knowing that your data is safe, secure, and compliant.

With Adjust, app developers and marketers can get a clear view of their app and campaign performance to continually optimize based on analytics insights. Learn more about the breadth of Adjust’s industry-leading analytics tools.

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