The Adjust
Mobile Measurement Glossary

Welcome to Adjust's Mobile Marketing Glossary, where you'll find everything you need to know for a successful mobile ad campaign, and beyond. New to Mobile Marketing, or trying to broaden your industry knowledge? We've defined everything from User Acquisition to Deep Linking to help you build your knowledge – get ready to learn and dive in!

Emulated Devices


What is an Emulated Device?

An emulated device is a program that enables a computer system to behave like a different system - allowing it to behave like any device of choice. 


What Makes Emulated Devices Important?

Emulated devices are used for many purposes, usually in order to test how an app would work on different devices, not just mobile ones. However, in a lot of cases, emulated devices are to perform mobile fraud schemes. Emulated devices can be programmed to perform repetitive tasks, such as engaging in advertising to download applications. This is designed to target an advertiser's app to steal their ad spend.

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