The secret to successful deep linking - A mobile marketer’s guide
Deep linking allows users to navigate between the mobile web and apps easily. With some clever application, app marketers would see an improvement in conversions by using deep link technology in a smart way. But how do marketers do it? In our guide, we’ll dive through what deep links are all about, and help you to understand what deep links are, how they work, and how you can apply them to remove the friction of your user journey. Dive in, below!
This report will show you:
The types of deep links that exist, and how to use them
The inner workings of deep linking
What makes iOS's Universal Linking different
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Universal links and deep links structures
Universal links are Apple’s way of launching apps from a browser. The method uses traditional HTTPS links, just like opening a website. They offer the same functionality as deep links, but are the iOS equivalent. Implementation is also similar to non-iOS deep links as well.
If you want to know what really makes universal links different to deep links, in our guide, you can learn more than just the naming, and see why Apple decided to make their own solution - which we fully integrate. Download the deep link guide to find out more.