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The secret to successful deep linking - A mobile marketer’s guide

This report will show you:

  • The types of deep links that exist, and how to use them

  • The inner workings of deep linking

  • What makes iOS's Universal Linking different

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What is deep linking?

Deep links are links which, when tapped, send users to an app instead of another web page. This allows users to move between the web and apps seamlessly. In other use cases, deep links can also send users to specific pages within an app, or an app store (if the app is not installed).

iOS and Android terminology differ (on iOS a deep link specifies a ‘custom URL scheme’, and on Android an ‘intent URL’) but the effect is similar - both will lead to the app if it is already installed.

Different types of deep links

Did you know there’s more than one kind of deep link? There are three kinds of deep links: default, conditional and contextual deep links. All three have their uses, some being more dynamic than others. With the guide, you’ll understand the difference, and be able to cater your approach to different needs, depending on what you want to achieve.

How deep links work

Deep linking is clever technology for a simple problem - how to help users navigate from the mobile web to applications. Without it, users wouldn’t be able to simply jump from one stage to the next - but it’s more complicated than it seems. Discover why, here.

Universal links and deep links structures

Universal links are Apple’s way of launching apps from a browser. The method uses traditional HTTPS links, just like opening a website. They offer the same functionality as deep links, but are the iOS equivalent. Implementation is also similar to non-iOS deep links as well.

If you want to know what really makes universal links different to deep links, in our guide, you can learn more than just the naming, and see why Apple decided to make their own solution - which we fully integrate. Download the deep link guide to find out more.