App Store Optimization

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What is ASO?

App Store Optimization (ASO) is the process of increasing your app’s visibility in the app stores so that it is in the top search results; it’s the mobile app version of search engine optimization (SEO).

It’s crucial to note that instead of a one-time project, ASO should be treated as an ongoing process of testing and measuring updates to app store marketing assets with the goal of increasing visibility and driving more downloads.

Why is ASO important?

The app market is one of the most competitive spaces in the world. And it’s crowded, with approximately 2 million iOS App Store apps and 2.5 million Google Play Store apps. Between the sheer number of apps and the skyrocketing costs of advertising, successfully acquiring and retaining users is more challenging than ever.

Best practices and tips for improving your ASO

The phrase “You only have one chance to make a first impression” applies to your app as much as it does to anything else, and a good first impression is critical when it comes to ASO. The way you merchandise your app in the app store — choosing the words, images and videos to include — makes all the difference when it comes to convincing users to give your app a shot.

Best practices in ASO include using both visual and written elements to tell a story about your app and let users know what they should expect post-install. Download the ASO guide to find out more.