An Expert’s guide to mobile ad fraud
Mobile ad fraud poses a serious problem for everyone in the mobile advertising industry. Not only does it cause damage to work flows, and drain away revenue, but it also can skew data, ruining potential strategies before they've even been created. In our guide, we look at the sources of mobile fraud; the ways in which ad fraud can create problems with your data, and how we as an industry can fight it.
This report will show you:
The types of fraud which exist in mobile advertising
How fraud could affect your campaigns and your datasets
How the industry can work together to fight off fraud