All ebooks

A global benchmark of travel and mobility apps, this newest collaboration answers all your questions about performance post-install, and where you should spend.

Adjust’s Mobile Shopping Apps Report 2020 is live, download your free copy to get the latest insights on e-commerce apps. Read it here.

Adjust’s Hyper Casual Gaming Report 2020 is live, download your free copy now to get the latest insights on this blockbuster genre. Read it here.

Adjust’s Mobile App Trends 2020 is here! Get the latest mobile app usage statistics and industry analysis from Adjust’s free report. Download it now.

Before you can get started with marketing automation, you have to brush up on your own understanding. Learn about marketing automation with Adjust’s guide.

Before you can get started with multi-touch attribution, you have to brush up on your own understanding. Learn about multi-touch with Adjust’s guide, here.

Starting your mobile attribution journey? Learn attribution fast with the Back to Basics guide, with essential terminology defined. Download today.

A global benchmark of banking and payment apps, this newest collaboration, the Mobile Finance Report, answers all your questions about performance post-install.

Japan’s App Economy is truly unique — learn more about the status quo of Japanese apps with this latest co-report from Adjust and Liftoff. Download here.

Want to learn how to scale your app in new countries? Adjust's Mobile Growth Map reveals the countries most receptive to new apps. Discover more, here.

Thinking of launching your app in China, Korea, Indonesia or Japan? Adjust’s latest ebook has all you need to get your go-to-market strategy right

Download the 2019 Mobile Shopping Apps Report to get the latest trends and benchmarks.

Adjust’s benchmarks are back with a new mobile app report. Download today to learn more about the mobile industry and the growing App Economy.

Picking an attribution provider? Download the guide to gain a criteria you can use to judge the solutions on offer. What matters, and what doesn't? Find out.

Want to learn more about iOS and Android deep linking? Download Adjust’s free guide to deep links, and learn more about how deep links function. Get started!

Without paid app user acquisition, it’s hard for businesses to gain new users. Get your own copy of Adjust’s guide to getting started with paid UA here.

Want to learn more about different types of ad fraud? Adjust defines all forms of app fraud in our latest guide. Learn more and stop ad fraud for good, here.

With this e-book, you’ll learn how to optimize every component of your DPA setup: your target audience, event tracking, deep links and product catalog.

Detecting bot traffic is a difficult task, but Unbotify can do it. Learn why Unbotify is the perfect anti-bot protection in our latest guide. Download now.

Click Validation is a new standard for the industry - promising to end click spam, click injection and other forms of click fraud for good. Find out more, here.

Getting started with an app, and need to know more? This guide gives you a great overview. Get the essentials of mobile attribution with Adjust's guide, here.

User churn is a vital metric to discovering overall app health. Learn the current status quo of in-app churn, and find ways to improve it with our guide, here.

Black Friday and Singles’ Day are making their way across borders - find out what impact they’re having on global e-commerce in Adjust’s report, here.

For unique mobile gaming industry analysis, download Adjust's Gaming App Benchmarks 2018 to discover how gaming apps performed. Find it here and learn more.

Adjust's mobile benchmarks report looks at data from the entirety of 2017, providing you with a summary of year’s worth of app performance. Download it, here.

Want to learn how Adjust deals with mobile ad fraud so effectively? Look no further: our ebook will tell you exactly how we go about it. Download it here.

Mobile attribution is an essential part of the mobile ecosystem. In this chapter of our ebook, Adjust breaks the main challenges and how to master them.

Get the overview of app retargeting strategies with Remerge, and find out why user retention should be driven alongside your user acquisition efforts.

Get the lowdown on app user retention strategies with this guide from Criteo. They cover the set up of effecient strategies to follow and the KPIs to monitor.

Creative optimizations for your ads are vitally important - so get the best practices with this guide from Vungle, hosted by Adjust - in our unique series.

Get the basics of app user acquisition strategies with this InMobi produced guide - they'll walk you through how to target audiences with right mix of spend.

Get the ASO best practices with this app store optimization guide. App Annie shares the most important aspects of ASO as well as useful tips to get started.

There are many forms of mobile marketing out there. Learn more about mobile attribution, attribution models and more with Adjust's guide to mobile marketing.

Want to learn more about mobile retargeting? With our ebook, find out how to activate re-engagement campaigns to reach great users. Download Adjust's guide now.

Want to find out how to stop ad fraud? With this guide, you can find out some of the 2016 techniques to dealing with mobile ad fraud for good. Download now.

Want to discover more about marketing attribution models? In collaboration with the MMA, Adjust have a guide just for you - download it now to learn more.

Want to learn how your app measures up against the rest? Download the app benchmarks for Q3 2016 to see how your app performs by vertical. Learn more, here.

Check out our Mobile Benchmarks report for Q3 2015. See how users behave across operating systems, app categories and verticals. Download the report.

More than 90% of apps are undiscoverable, according to this 2016 report by Adjust. Want to find out the true figures per vertical? Download the report now.